Group 1 - The fourth China (Macau) International High-Quality Consumption Expo and Hengqin World Bay Area Forum will be held from September 3 to 7, featuring a special "Everlasting New" intangible cultural heritage exhibition area [1] - The exhibition will showcase intangible cultural heritage from various regions, integrating ancient techniques with contemporary trends, thus promoting cultural consumption [1][2] - The event aims to explore innovative paths for the integration of cultural and economic values, transforming traditional intangible cultural heritage into new consumption trends [1][2] Group 2 - The "Everlasting New" exhibition area will adopt a dual approach of "exhibition + experience," allowing visitors to engage with the heritage through hands-on activities, enhancing public recognition and driving consumption [2] - The vitality of intangible cultural heritage lies in continuous innovation and adaptation, with the expo facilitating the transition from display to participation and from protection to activation [2] - China has over 100,000 intangible cultural heritage projects and nearly 140,000 related enterprises, highlighting the potential for these cultural treasures to become new growth points in consumption [2] Group 3 - Macau's unique geographical and policy advantages position it as a key node in the Belt and Road Initiative, allowing the expo to integrate and promote intangible heritage resources within the global consumer market [3] - The event seeks to establish a sustainable development path that drives heritage transmission through consumption and stimulates innovation through market engagement [3]