2025年的中国奶粉市场，在多重变量交织中绘就了一幅"冰与火"的行业图景：一边是新生儿数量持续承 压、存量竞争日益激烈，另一边却是多家主流乳企业绩逆势回升，高端与超高端奶粉赛道增长强劲。 随着国家层面生育补贴政策首次以现金形式落地，以及消费升级趋势在低线市场持续渗透，奶粉行业在 深度调整后迎来结构性复苏。系统复盘2025年中国奶粉行业的变革与突围可以看到，奶粉销售回暖并非 偶然，而是乳企多年深耕产品、渠道与品牌的结果。 多家乳企业绩逆势回暖 高端赛道成增长引擎 2025年上半年，国内奶粉市场呈现出显著的业绩分化与整体回暖态势。以健合集团、澳优乳业、伊利等 为代表的多家乳企，在婴幼儿配方奶粉板块实现营收与利润双增，扭转了此前行业整体增速放缓甚至下 滑的局面。 伊利奶粉及奶制品业务收入同比增长14.26%，婴幼儿奶粉零售额实现双位数增长，市场份额达到 18.1%，首次跃居中国市场第一；蒙牛奶粉业务也实现2.46%的增长。 健合集团半年报显示，公司上半年营收同比增长5.2%至70.2亿元，其中婴幼儿营养与护理业务（BNC） 营收25.0亿元，同比增长2.9%。尽管BNC增速在集团三大业务中居末，但标志着该业务成功止 ...

Core Viewpoint - The performance of foreign dairy companies in China, including Nestlé, Danone, FrieslandCampina, and Abbott, has shown overall positive results in the first half of the year, driven primarily by the rapid growth of high-end products like Aptamil and FrieslandCampina's Royal FrieslandCampina [1][3][4]. Financial Performance - Danone reported a sales increase of 4.2% to €13.737 billion, with volume/portfolio growth of 2.6% and pricing up by 1.7% [3]. - FrieslandCampina's revenue grew by 6.4% to €6.847 billion [3]. - Abbott's revenue for the first half reached approximately $21.5 billion, a year-on-year increase of 5.7% [3]. - Nestlé achieved sales of approximately CHF 44.2 billion, with an organic growth rate of 2.9% [3]. Regional Insights - Danone's China region (CNAO) recorded sales of approximately €2.017 billion, a year-on-year increase of 11.3%, with a notable 12.4% growth in Q2 [4]. - FrieslandCampina's professional nutrition segment saw an 18.1% revenue increase to €718 million, with operating profit rising by 61% to €219 million [5]. Market Trends - There is a strong demand for high-quality professional nutrition products among Chinese consumers, with FrieslandCampina's Royal FrieslandCampina leading the market [5]. - Danone's online business has surpassed offline sales, indicating a shift in consumer purchasing behavior [6]. - The infant formula market in China is recovering, with expectations for continued growth in the second half of the year [7]. Competitive Landscape - The competition between domestic and foreign dairy companies is intensifying, with domestic brands like Feihe gaining ground [8]. - Analysts suggest that the future of the high-end and ultra-high-end milk powder market may be dominated by foreign brands, supported by domestic brands [8][9].