Core Viewpoint - The company is actively enhancing the financial literacy and risk prevention capabilities of small and micro businesses, aiming to support the development of the real economy through targeted financial education initiatives [1] Group 1: Event Preparation and Focus - The event is tailored to the characteristics of the small commodity market, addressing the specific financial knowledge needs of individual operators and small business owners, particularly in areas such as payment settlement, financing, fund management, and risk prevention [1] - The promotional plan focuses on "safe payment, rational borrowing, fraud prevention, and optimized financing," with a variety of easy-to-understand promotional materials prepared [1] Group 2: Promotional Activities and Methods - Various engaging formats were employed to ensure the promotional content resonated with merchants, including a "booth-style" outreach where customer managers visited stalls and shops to provide one-on-one consultations and distribute promotional materials [1][4] - Emphasis was placed on payment security and fraud prevention, educating merchants on safeguarding account security and recognizing fraudulent transfer information [2] - Fixed consultation points were established to offer initial policy interpretations and financing advice to merchants with financing needs [4] - Digital tools were promoted to encourage merchants to utilize the bank's mobile banking, online reconciliation, and smart payment solutions, enhancing operational efficiency [4] Group 3: Event Outcomes and Feedback - The event successfully reached over 100 merchants, with more than 40 consultations conducted and over 150 promotional materials distributed, effectively engaging a traditionally underserved group of individual business operators [5] - Many merchants received answers to their financial queries, helping them identify and mitigate potential risks, with some expressing initial interest in financing options [6] - The proactive approach fostered trust and goodwill between the bank and merchants, strengthening the bank's commitment to supporting small businesses [6] - The event served as a valuable marketing and customer needs assessment opportunity, providing insights for optimizing financial services for small businesses [6] Group 4: Future Strategies - The company plans to establish a regular engagement mechanism with key commodity markets to sustain financial knowledge promotion and services [7] - There will be a focus on deepening product and service innovation based on the needs identified during the event [7] - An online service platform is being explored to provide continuous financial consultation and support for merchants [8] - Strengthening collaboration with market management to host more beneficial activities for merchants is also a priority, contributing to a better financial ecosystem [9]