Core Viewpoint - Kuaishou-W (01024) maintains an "Overweight" rating with a target price of HKD 77.9, driven by significant improvements in profitability due to the recovery of online marketing service revenue and a robust 15.2% growth in e-commerce GMV, with AI technology playing a crucial role in optimizing content creation and enhancing advertising effectiveness [1] Group 1: Financial Performance - In Q3 2025, Kuaishou achieved revenue of CNY 35.55 billion, a year-on-year increase of 14.1% [2] - Gross margin stood at 54.7%, up 0.3 percentage points year-on-year [2] - Operating profit reached CNY 5.30 billion, a substantial increase of 69.9% year-on-year, with an operating margin of 14.9%, up 4.9 percentage points [2] - Adjusted net profit was CNY 4.99 billion, reflecting a year-on-year growth of 26.3%, with an adjusted net margin of 14.0%, up 1.3 percentage points [2] Group 2: User Engagement and AI Development - Kuaishou's DAU and MAU reached 416 million and 731 million respectively, with year-on-year growth of 2.1% and 2.4%, resulting in a DAU/MAU ratio of 56.9% [3] - Average daily usage time per user was 134.1 minutes, with total user engagement time increasing by 3.6% year-on-year [3] - E-commerce GMV hit CNY 385 billion, marking a 15.2% year-on-year increase, with short video e-commerce maintaining healthy growth [3] - The launch of the 2.5 Turbo model by Kuaishou AI in September 2025 significantly improved content generation efficiency, reducing creator costs by nearly 30% [3] - Kuaishou AI generated over CNY 300 million in revenue in Q3 2025, contributing to a 4%-5% increase in online marketing service revenue [3] Group 3: Online Marketing Services - Online marketing service revenue reached CNY 20.10 billion in Q3 2025, a year-on-year increase of 14.0% [4] - Both external and internal marketing service revenues experienced rapid year-on-year growth, with UAX consumption accounting for 70% of total external consumption [4] - Live streaming revenue was CNY 9.57 billion, up 2.5% year-on-year, while other service revenues surged by 41.3% to CNY 5.88 billion [4] - The monthly buyer structure in Kuaishou's e-commerce segment is showing healthy development, with increased repurchase frequency among active users [4] - The OneSearch architecture improved search order volume by nearly 5%, while OneRec enhanced e-commerce information flow, contributing to high single-digit GMV growth [4]