（来源：工人日报） 阅读提示 从被动尝试到主动布局，北京多家书店入驻外卖平台，将服务半径从2公里拓展到15公里。然而，佣金 挤压、盗版冲击、运营繁琐等问题，让每单利润薄如纸。这条线上求生之路，如何从应急渠道变成"第 二增长曲线"？ 一个工作日的中午，北京市东城区交道口乌兰花书店里，各式各样的教辅书整齐码放在书架上，一本打 包好的《5年高考 3年模拟》放在门口，等待骑手取单配送。收银台旁的电脑传来提示音："您好，您有 一条新的外卖订单。"书店经理王雯雯点开屏幕——是一单练习册加一支笔，备注写着：孩子下午上课 急用，麻烦尽快。 近年来，从大型连锁书城到小微书店，越来越多书店入驻外卖平台。当骑手在人流中取走的不再只是餐 盒，还有散发着油墨香的书籍，这股"知识外卖"热潮，是实体书店的"数字急救"，还是通向未来的转型 之路？近日，记者走访北京多家实体书店，探寻这一转型模式的现状与未来可能。 被动尝试与主动出击 "疫情期间，店里的书卖不出去，又没有专属在线平台对接顾客，只能试着上线外卖平台。"乌兰花书店 经理王雯雯告诉《工人日报》记者，结合门店紧邻中小学的区位优势，该店线上选品以教辅类书籍为 主，同步上线办公用品、日用品 ...

Group 1: Back-to-School Economy - The "back-to-school economy" is experiencing a surge as various learning supplies and electronic products enter a peak sales season [1] Group 2: Sales of Stationery and Educational Materials - In Sanya, Hainan Province, stationery sales have increased by nearly 50% since August, with unique designs and blind boxes being particularly popular among students [2] - Educational materials, including tutoring books and practice workbooks, are in high demand, with parents and students favoring supplementary reading materials [2] Group 3: Hot Sales of 3C Products - The demand for digital products is high, with students eager to upgrade their devices due to various promotional measures [4] - Sales of laptops, tablets, and smartwatches have seen year-on-year growth of 184%, 129%, and 94% respectively during the back-to-school season [4] - Products integrating AI and AR technologies are gaining attention, with students showing interest in AR glasses for their functionalities [5] Group 4: Practical Consumption Trends - Parents are adopting a more pragmatic approach to spending, focusing on the practicality and cost-effectiveness of products [6] - There is a trend towards guiding children in making reasonable consumption choices, with parents comparing prices and seeking subsidies to make purchases more affordable [6]