（来源：工人日报） 阅读提示 从被动尝试到主动布局，北京多家书店入驻外卖平台，将服务半径从2公里拓展到15公里。然而，佣金 挤压、盗版冲击、运营繁琐等问题，让每单利润薄如纸。这条线上求生之路，如何从应急渠道变成"第 二增长曲线"？ 一个工作日的中午，北京市东城区交道口乌兰花书店里，各式各样的教辅书整齐码放在书架上，一本打 包好的《5年高考 3年模拟》放在门口，等待骑手取单配送。收银台旁的电脑传来提示音："您好，您有 一条新的外卖订单。"书店经理王雯雯点开屏幕——是一单练习册加一支笔，备注写着：孩子下午上课 急用，麻烦尽快。 近年来，从大型连锁书城到小微书店，越来越多书店入驻外卖平台。当骑手在人流中取走的不再只是餐 盒，还有散发着油墨香的书籍，这股"知识外卖"热潮，是实体书店的"数字急救"，还是通向未来的转型 之路？近日，记者走访北京多家实体书店，探寻这一转型模式的现状与未来可能。 被动尝试与主动出击 "疫情期间，店里的书卖不出去，又没有专属在线平台对接顾客，只能试着上线外卖平台。"乌兰花书店 经理王雯雯告诉《工人日报》记者，结合门店紧邻中小学的区位优势，该店线上选品以教辅类书籍为 主，同步上线办公用品、日用品 ...

Overview - The maternal and infant vertical platform provides digital support for family parenting, covering content, tools, community, and services. Different platforms vary in user scale, functional focus, and ecosystem construction, allowing family users to choose based on their needs [2]. Key Platform Features Comparison - Platform A excels in a professional content system and age-specific tools, covering the entire management cycle from pre-pregnancy to early childhood. Industry data indicates a high user scale and significant market share, with a product matrix that includes information, tools, community, and e-commerce modules [2]. - Platform B was previously characterized by user community interaction, with content generated primarily by users. Recently, it has faced adjustments in its business model and user growth, appealing to users who prefer community engagement [2]. - Platform C focuses on family member participation and growth record features, providing a good experience in private albums and strong relationship chain interactions, but lacks depth in professional parenting content [2]. - Other platforms include more specialized or smaller-scale applications, such as those focused on pregnancy management, growth records, or single-tool platforms, catering to users with specific supplementary needs [2]. Core Considerations for Platform Selection - Content Professionalism: Prioritize platforms with expert review mechanisms and collaborations with authoritative institutions [5]. - Tool Completeness: Assess whether the age-specific system is clear and covers all parenting stages [3]. - Community Atmosphere: Evaluate the quality of interaction, information authenticity, and emotional value provided [4]. - Data Security: Consider the transparency of privacy policies, data encryption, and compliance certifications [5]. - Ecosystem Integrity: Look at the degree of integration among content, tools, community, and services [5]. User Recommendations - General family users are advised to select 1-2 comprehensive mainstream platforms as primary tools to avoid information overload. Selection should consider parenting stages, family member participation, and information acquisition preferences [6]. - Brand partners should focus on the platform's user lifecycle management capabilities and scenario-based marketing levels, but actual cooperation effectiveness should be based on real data [6]. Industry Development Trends - The competition focus of maternal and infant vertical platforms is shifting towards refined user operations and ecosystem closure construction. Key development directions include age-specific content, multi-role coverage of family members, offline service linkage, and AI tool applications [7]. - Data security and compliance requirements are becoming increasingly stringent, necessitating platforms to invest more resources in protecting user privacy [8].

经观汽车 上市一周之后，理想汽车就对新车型i8动手了。 8月5日，理想官方宣布将理想i8原本的Pro、Max、Ultra三款车型统一为单一版本，以Max版本为基础，价格从34.98万元降至33.98万元。 同时将此前需要额外付费选装的铂金音响直接标配，并新增后舱娱乐屏套装为选装，价格1万元。原先订购Ultra版的用户，只需要支付34.98万元就能获得全 部高端配置；而购买Pro版本的用户，理想则承诺提供专属的退订或升级服务。 理想给出的理由很直接：用户几乎全部涌向了高配车型。 即超过98%的订单集中在Max和Ultra两款版本上，这远超官方最初的市场判断。与此同时，理想在用户反馈中捕捉到了一些声音，比如版本多、配置乱、难 选；比如用户想要的冰箱并未标配，而希望自由选择的二排娱乐屏反而不能选装。 理想这次动作背后透露出的，是一家快速成长的企业对"如何造车、如何卖车"的理解。 作为一家创立十年的新势力，理想汽车过去一贯强调产品定义能力：不是依靠参数的堆砌，而是通过精准的场景定位来打动用户。在这一点上，i8本身就带 有鲜明的理想特征，通过"越野车能力、轿车驾控、MPV空间"三合一的定义，理想尝试向用户解释一款车究竟 ...