Core Viewpoint - The insurance industry is undergoing a significant transformation, with a notable trend of branch closures as companies seek to optimize costs and adapt to digitalization [2][5][9]. Summary by Sections Industry Overview - In 2023, 946 insurance branch offices have exited the market, with major companies like China Life and Taikang Life participating in this trend. Since 2020, over 10,000 branches have been closed nationwide, indicating a profound channel transformation in the industry [2][3]. Reasons for Branch Closures - Two primary reasons for the contraction of branch networks are identified: 1. Industry pressure leading to cost-cutting measures as growth slows [2][5]. 2. A shift in customer behavior towards online services, making traditional branches less efficient [2][5]. Closure Statistics - The number of closed branches has increased significantly over the past five years, with 2022 seeing 2,966 closures and 2023 seeing a slight decrease to 2,065. The trend is expected to continue into 2024, with approximately 2,012 closures anticipated [3][4]. Types of Closed Branches - The majority of closures involve marketing service departments and branch offices, particularly in third and fourth-tier cities. For instance, Taikang Life closed 178 branches, including 135 marketing service departments [4][5]. Impact of Digitalization - Digitalization is a key factor driving the reduction of physical branches, as online self-service options become the norm. This shift allows for centralized management and more efficient operations compared to traditional models [5][6][9]. Regulatory Environment - Regulatory bodies have been pushing for the consolidation of ineffective branches and the elimination of "shell" institutions, further accelerating the trend of branch closures [5][7]. Future Outlook - The trend of branch closures is expected to continue as the industry moves towards a more digital and efficient operational model. However, the need for physical branches remains for certain customer segments, particularly for high-value insurance products that require trust and personal interaction [9][10]. Consumer Behavior - A report indicates that online insurance purchasing rates are expected to rise, with 78% of consumers likely to buy insurance online by 2024, compared to 73% in 2023. This shift underscores the diminishing reliance on physical branches [9]. Balancing Act - While the reduction of branches can optimize resource allocation and enhance digital transformation, it may also weaken brand visibility and customer trust, particularly among less digitally savvy consumers [8][10]. Conclusion - The insurance industry is transitioning from a model reliant on extensive branch networks to one that emphasizes digital channels and operational efficiency, reflecting broader trends in consumer behavior and regulatory expectations [10].

Group 1 - The core viewpoint emphasizes the shift in insurance from "post-loss compensation" to "lifecycle risk management," focusing on risk prevention and health management to reduce uncertainty in future expenditures [1] - Insurance companies are collaborating with medical institutions and health management firms to create a "prevention-diagnosis-rehabilitation" closed loop, which helps consumers lower expected medical expenses and redirect savings towards education and tourism consumption [1] - From a retirement planning perspective, insurance companies are developing a "guarantee-industry-consumption" ecosystem through building retirement communities and collaborating with elderly care institutions, enhancing related industries such as healthcare and tourism [1] Group 2 - National policies are providing significant support to consumers, such as urban inclusive insurance products and personal pension plans, which alleviate potential expenditure pressures and enhance current consumption capabilities [2]