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雀巢四款广州“老朋友”,入选“食在广州”榜单
Nan Fang Du Shi Bao· 2025-10-17 13:50
Core Insights - The "Eat in Guangzhou" brand event highlights the recognition of Nestlé Ice Cream's classic products, which have been integrated into local culture and consumer preferences over the past two decades [1][4][5] Group 1: Brand Recognition - Nestlé Ice Cream's four classic products were officially certified by the "Eat in Guangzhou" initiative, which evaluates food safety, consumer feedback, and brand innovation [1][2] - This certification marks Nestlé Ice Cream as one of the first foreign food brands to receive the "Eat in Guangzhou" title, indicating a successful blend of global quality and local culinary culture [2][5] Group 2: Quality Assurance - The production of Nestlé Ice Cream products involves nearly 200 inspections covering materials, processes, and final products to ensure high quality [2] - Nestlé employs a smart transport management system to address logistics challenges, ensuring that products maintain their quality during distribution [2] Group 3: Cultural Integration - Nestlé Ice Cream has been a part of Guangdong's market for over 20 years, evolving from a simple product to a significant cultural symbol for generations [4][5] - The classic products not only represent nostalgic memories for consumers but also reflect the international resonance of Cantonese lifestyle and cuisine [5][6] Group 4: Historical Context - The Guangzhou factory, established in 1986, has been pivotal in creating iconic ice cream products that resonate with local consumers [7] - Since 1999, the factory has focused on developing flavors that cater to local tastes, contributing to its longstanding popularity among consumers [7]