Core Insights - The "Eat in Guangzhou" brand event highlights the recognition of Nestlé Ice Cream's classic products, which have been integrated into local culture and consumer preferences over the past two decades [1][4][5] Group 1: Brand Recognition - Nestlé Ice Cream's four classic products were officially certified by the "Eat in Guangzhou" initiative, which evaluates food safety, consumer feedback, and brand innovation [1][2] - This certification marks Nestlé Ice Cream as one of the first foreign food brands to receive the "Eat in Guangzhou" title, indicating a successful blend of global quality and local culinary culture [2][5] Group 2: Quality Assurance - The production of Nestlé Ice Cream products involves nearly 200 inspections covering materials, processes, and final products to ensure high quality [2] - Nestlé employs a smart transport management system to address logistics challenges, ensuring that products maintain their quality during distribution [2] Group 3: Cultural Integration - Nestlé Ice Cream has been a part of Guangdong's market for over 20 years, evolving from a simple product to a significant cultural symbol for generations [4][5] - The classic products not only represent nostalgic memories for consumers but also reflect the international resonance of Cantonese lifestyle and cuisine [5][6] Group 4: Historical Context - The Guangzhou factory, established in 1986, has been pivotal in creating iconic ice cream products that resonate with local consumers [7] - Since 1999, the factory has focused on developing flavors that cater to local tastes, contributing to its longstanding popularity among consumers [7]

Core Insights - The e-commerce industry is experiencing intense competition, leading to brand certification becoming a new weapon for companies to break through [1] - Xi Cheng Group and Beijing Wude Market Research Co., Ltd. have formed a strategic partnership to provide authoritative market position statements for e-commerce businesses [1][2] - The collaboration aims to offer a comprehensive solution from product creation to brand building, enhancing operational efficiency for enterprises [1][2] Company Collaboration - The partnership integrates the core strengths and service systems of both companies, launching a series of service projects and exclusive discount policies [1] - Xi Cheng students will enjoy a threefold benefit of "certification + service + discount" [1] - Wude Research will provide multi-dimensional authoritative statements tailored to the diverse development needs of enterprises [2][8] Service Offerings - The statements can include various aspects such as sales strength, innovation, brand strength, market share, consumer perception, and brand history [1][2] - The collaboration will also assist companies in completing electronic data preservation certificates for intellectual property protection [2] Market Positioning - Brand market position statements can effectively enhance a company's visibility, reputation, and competitiveness, increasing consumer confidence and preference for products or services [2] - A professional certification can improve trust, brand strength, and conversion rates for e-commerce businesses, providing an "official trust certificate" for popular products [2] Company Background - Wude Research has a strong capability in data collection across over 400 cities and possesses a comprehensive data capture ability [8] - The organization has served over 1,000 well-known enterprises and has unique qualifications in the field of market position statements [8][6] Strategic Vision - Xi Cheng aims to empower e-commerce businesses by providing reliable service resources and comprehensive support for operational growth strategies [11] - The company has served over 700,000 e-commerce individuals and plans to continue collaborating with professional institutions for full-cycle support in brand certification and market position statements [11][12]