珠江水、粤语声每日穿梭广州这座千年商都，在这座被镌刻着"食在广州"金字招牌的城市里，美食，是街坊们心中权威的"方言"。 10月15日下午，第三届"食在广州"品牌发布会在广州塔隆重举行。一陪伴老广20余年的童年味道，雀巢冰淇淋旗下四款经典产品——经典甜筒、飞鱼脆 皮、红绿灯、莲花杯（即雀巢经典雪糕杯），一举通过层层评审，最终成功入选"食在广州"榜单。 "食在广州"为广州市场监管部门、广州市商务局、广州市文化广电旅游局等部门联合打造的城市品牌，依托国家食品安全法律法规和标准，引入第三方专 业认证，全程接受国家认监委监督。市场监管部门公开评价标准和规则，从消费者评价、食品安全、社会责任、品牌建设和创新引领五个维度，对自愿参 与的企业开展综合评定，实现从生产到餐桌的全链条品质把控。 雀巢冰淇淋生产严格执行雀巢全球统一的质量管理体系以及严于中国国家标准的质量管理要求，从配方研发、采购、生产到分销销售实行端到端的全流程 质量管理。从对于消费者洞察出发，综合营养及食品安全等多重因素研发出健康美味的产品配方。 在生产环节，以本次入选的雀巢经典甜筒为例，需经过包含材料、过程、环境微生物及成品检验等近200道检验才能顺利出厂。鉴 ...

Core Insights - The e-commerce industry is experiencing intense competition, leading to brand certification becoming a new weapon for companies to break through [1] - Xi Cheng Group and Beijing Wude Market Research Co., Ltd. have formed a strategic partnership to provide authoritative market position statements for e-commerce businesses [1][2] - The collaboration aims to offer a comprehensive solution from product creation to brand building, enhancing operational efficiency for enterprises [1][2] Company Collaboration - The partnership integrates the core strengths and service systems of both companies, launching a series of service projects and exclusive discount policies [1] - Xi Cheng students will enjoy a threefold benefit of "certification + service + discount" [1] - Wude Research will provide multi-dimensional authoritative statements tailored to the diverse development needs of enterprises [2][8] Service Offerings - The statements can include various aspects such as sales strength, innovation, brand strength, market share, consumer perception, and brand history [1][2] - The collaboration will also assist companies in completing electronic data preservation certificates for intellectual property protection [2] Market Positioning - Brand market position statements can effectively enhance a company's visibility, reputation, and competitiveness, increasing consumer confidence and preference for products or services [2] - A professional certification can improve trust, brand strength, and conversion rates for e-commerce businesses, providing an "official trust certificate" for popular products [2] Company Background - Wude Research has a strong capability in data collection across over 400 cities and possesses a comprehensive data capture ability [8] - The organization has served over 1,000 well-known enterprises and has unique qualifications in the field of market position statements [8][6] Strategic Vision - Xi Cheng aims to empower e-commerce businesses by providing reliable service resources and comprehensive support for operational growth strategies [11] - The company has served over 700,000 e-commerce individuals and plans to continue collaborating with professional institutions for full-cycle support in brand certification and market position statements [11][12]