Core Insights - The "Eat in Guangzhou" brand event highlights the recognition of Nestlé Ice Cream's classic products, which have been integrated into local culture and consumer preferences over the past two decades [1][4][5] Group 1: Brand Recognition - Nestlé Ice Cream's four classic products were officially certified by the "Eat in Guangzhou" initiative, which evaluates food safety, consumer feedback, and brand innovation [1][2] - This certification marks Nestlé Ice Cream as one of the first foreign food brands to receive the "Eat in Guangzhou" title, indicating a successful blend of global quality and local culinary culture [2][5] Group 2: Quality Assurance - The production of Nestlé Ice Cream products involves nearly 200 inspections covering materials, processes, and final products to ensure high quality [2] - Nestlé employs a smart transport management system to address logistics challenges, ensuring that products maintain their quality during distribution [2] Group 3: Cultural Integration - Nestlé Ice Cream has been a part of Guangdong's market for over 20 years, evolving from a simple product to a significant cultural symbol for generations [4][5] - The classic products not only represent nostalgic memories for consumers but also reflect the international resonance of Cantonese lifestyle and cuisine [5][6] Group 4: Historical Context - The Guangzhou factory, established in 1986, has been pivotal in creating iconic ice cream products that resonate with local consumers [7] - Since 1999, the factory has focused on developing flavors that cater to local tastes, contributing to its longstanding popularity among consumers [7]

广交会一年春秋两届，是岭南大地延续千年的开放传承与辉煌承继，第138届中国进出口商品交易会 （秋交会）于10月15日至11月4日分三期举行。作为承办地东道主——广州，正凝聚文旅合力，向全球 采购商和全国参展商呈上"广式"待客之道，激发"互利天下"的广式活力。 广式待客：一站式便利迎全球宾客 广州以"广式待客"之道迎接八方来客，为全球采购商和参展商提供一站式便利体验。日前，在商务部召 开的专题新闻发布会上，相关负责人介绍，第138届广交会围绕"入境—入住—参会—对接—成交—离 境"六大环节，首次推出8大类22项服务礼包。广东、广州、山西、福建等交易团试点自助制证，展馆、 白云机场、广州南站及60家酒店设有70个办证点，400多个自助办证窗口让流程更顺畅。 值得一提的是，为便利世界客商购物退税，广交会首次在展馆内设立"离境退税服务专区"，实现"广州 购物、展馆退税"。增加翻译人数和语种，首设"ASK ME"流动外语咨询服务，可一"码"逛展。广州市商 务局局长魏敏在发布会上还介绍，在展馆外，广州市有近千家退税商店，其中近250家支持"即买即 退"；境外客商还可在天河路、北京路集中退付点办理离境退税，便捷选择广东省内 ...

Core Viewpoint - The third "Food in Guangzhou" brand launch event emphasizes the integration of food safety, quality, and sports, aiming to enhance Guangzhou's reputation as an international food capital and support its development as a global consumption center [1] Group 1: Brand Expansion - The "Food in Guangzhou" brand system has seen a simultaneous increase in quantity and quality, with 12 new products from 5 additional enterprises, totaling 40 products from 14 enterprises [2] - The number of brand stores has increased by 8, bringing the total to 13, while the number of star-rated restaurants has reached 110, with 58 newly added this year, showcasing the vibrant restaurant market in Guangzhou [2] - Notably, two three-star restaurants have upgraded to five-star status, and 12 others have moved up to four-star ratings [2] Group 2: Product Diversity - New categories of pre-packaged foods include infant formula, frozen beverages, and wheat flour, catering to a wider range of consumer scenarios [2] - The restaurant sector has introduced new domestic cuisines such as Northwest, Hunan, and Sichuan, as well as international flavors from Latin America and Southeast Asia, reflecting the inclusive and diverse food culture of Guangzhou [2] Group 3: Evaluation Mechanism Innovation - The evaluation system has been enhanced by incorporating user reviews from social media platforms like Douyin and Xiaohongshu, utilizing AI technology for intelligent analysis of video content, making evaluations more comprehensive and authentic [3] - The optimization of the 12315 complaint reporting data model promotes the integration of social supervision and professional regulation, improving the accuracy and credibility of evaluations [3] Group 4: Promotion and Integration - The event launched the "Food in Guangzhou, Taste the All-Around Games" culinary guide, providing practical and authoritative food recommendations for residents and tourists, fostering a positive interaction between food promotion and sports events [3] - Star-rated restaurants are integrated with local attractions to create interactive culinary tourism routes, while an online platform has been established for food queries, navigation, and sharing [3] - The event also initiated the Guangzhou Food Safety Awareness Week, reinforcing the societal consensus on food safety and promoting a cycle of brand-led development [3] Group 5: Industry Statistics - As of August 2025, Guangzhou has 4.068 million business entities, with nearly 390,000 food production and operation units, accounting for about 9% of the total, leading the nation in quantity [4] - The number and density of restaurants in Guangzhou also rank first in the country, indicating the city's strong foundation and capabilities in the food industry [4]

Core Points - The third "Food in Guangzhou" brand launch event and the 2025 Guangzhou Food Safety Promotion Week were held, showcasing a blend of "Cantonese craftsmanship and urban vitality" [2][4] - The event introduced the third batch of "Food in Guangzhou" star-rated restaurants, brand foods, and brand stores, marking a comprehensive upgrade in "lineup, variety, evaluation, and promotion" [2][9] - The initiative aims to combine food safety governance with brand quality enhancement, promoting a cycle where "safety supports brands, and brands lead development" [7][14] Summary by Categories Brand Development - The event announced 12 new products from 5 companies added to the "Food in Guangzhou" brand food list, bringing the total to 40 products from 14 companies [9] - Eight new brand stores were added, increasing the total to 13, while the number of star-rated restaurants reached 110, with 58 newly added this year [9][14] Food Safety and Quality - The theme of this year's event was "Integrity and Lawfulness for Shared Food Safety," emphasizing the importance of food safety in brand quality [7] - A new evaluation system was introduced, incorporating user feedback from social media platforms like Douyin and Xiaohongshu, enhancing the authenticity of evaluations [10] Culinary Innovation - Star-rated restaurants launched dishes related to the National Games, showcasing creativity and seasonal ingredients [8] - The brand system expanded to include a variety of cuisines, including domestic specialties and international flavors, enhancing the culinary diversity available to consumers [9] Digital and Cultural Integration - The launch of the "Food in Guangzhou, Taste the National Games" culinary guide aims to connect food with the National Games, promoting an interactive experience for visitors [13] - A digital platform was established to facilitate food exploration, enhancing the overall dining experience for both locals and tourists [13] Economic Impact - The initiative is expected to boost local consumption and attract tourists, with the food industry in Guangzhou showing resilience and growth potential [9][14] - As of August 2025, Guangzhou has 4.068 million market entities, with nearly 390,000 in food production and operation, indicating a strong food industry presence [14]

Core Insights - Guangzhou is focusing on enhancing its reputation as a culinary hub, emphasizing the importance of the restaurant industry in driving consumption and economic stability [2][3][4] - The city aims to implement high-quality development initiatives in the restaurant sector, leveraging major events like the Canton Fair and National Games to boost consumer engagement [3][4] Group 1: Government Initiatives - A meeting was held to discuss the development of the restaurant industry, with participation from various restaurant leaders who provided feedback on promoting Cantonese cuisine and expanding consumer incentives [2][3] - The government is committed to creating a favorable market environment for restaurants, ensuring food safety, and enhancing support policies for businesses [3][4] Group 2: Industry Development - The restaurant sector is seen as vital for both livelihood and economic growth, with a diverse range of culinary offerings available in Guangzhou [3] - There is a push for innovation and adaptation within the restaurant industry to meet evolving consumer demands and enhance competitiveness [4]