Core Viewpoint - Vitasoy International reported a 6% decline in revenue for the first half of the 2025/2026 fiscal year, primarily due to a weak market and intensified competition in the plant-based milk sector, posing challenges for the company's growth [2] Revenue Performance - The company's revenue for the first half of the fiscal year was HKD 3.227 billion, down from the previous year [2] - Revenue from mainland China decreased by 9.19% to HKD 1.778 billion, while net profit fell by 12.45% to HKD 192 million [3] - Mainland China accounts for approximately 55% of Vitasoy's total revenue and 63.07% of its net profit [3] Strategic Initiatives - To counteract declining sales, Vitasoy implemented cost optimization measures, maintaining an operating profit margin of 11% in mainland China [3] - The company introduced innovative products like the "Vitasoy Lemon Tea" to enhance its market share in the ready-to-drink tea category [3] - A price reduction of 10%-15% for Vitasoy Lemon Tea was attempted to respond to industry price wars, resulting in increased market share [3] Market Challenges - Vitasoy's business in Hong Kong also faced growth pressures, with a 4% revenue decline attributed to weak performance in its Vitasoy Tian Di business and adverse weather conditions affecting sales [4] - The company continues to hold a leading position in the non-alcoholic beverage market in Hong Kong, supported by successful product launches [4] Long-term Outlook - Despite short-term challenges, the company remains confident in its long-term growth potential, aiming to increase the proportion of low-sugar or no-added-sugar products to 80% by the 2030/2031 fiscal year [5] - The company is focusing on expanding its presence in southern China and Southeast Asia to capture growth opportunities [6]