（企业公告） (编辑：王璨 林辰) 11月25日，维他奶国际发布截至2025年9月30日止六个月业绩公告。当中披露，集团报告期内录得收入 32.27亿港元，同比减少6%；中期财务期间的毛利率轻微下跌至51.1%，主要由于贸易推广开支增加及 中国内地产品售价下降，惟部分升幅被原材料成本下降及生产营运效率提升所抵销；此外，公司股权持 有人应占溢利1.72亿港元，同比增长1%。 分地区来看，公告指出，在中国内地市场，植物奶及茶类产品类别增速正在放缓，消费者现由传统零售 渠道转向多种线上平台，包括社交平台及即时电商平台，以及会员制商店与连锁零食店。由于占公司业 务显著份额的传统零售渠道正在放缓，但在公司正在努力拓展规模的电商平台及连锁零食店渠道的增长 未能完全抵销上述影响，整体收入减少9%。尽管如此，于中期财务期间，在有效推广及具竞争力定价 的带动下，公司于豆奶及植物奶类别的市场份额有所增长。在茶类方面，公司成功推出维他鸭屎香柠檬 茶等创新产品，提升市场份额。 ...

11月25日，维他奶国际集团有限公司(以下简称"维他奶集团")公布其截至2025年9月30日中期业绩。财 报显示，于中期财务期间，维他奶集团录得收入减少6%，主要由于中国内地业务受市场疲软的影响， 表现面临挑战。集团的毛利率及经营利润率分别为51.1%及7.6%，而公司股权持有人应占溢利为1.72亿 港元。基于集团的财务表现及现金状况，董事会宣派中期股息每股普通股4.0港仙(去年中期财务期间： 每股普通股4.0港仙)，将于2025年12月23日派付。 而在澳洲及新西兰市场，维他奶集团的收入在生产稳定后强劲增长，持续逐步改善盈利能力。据介绍， 澳洲及新西兰以当地货币计算的销售增长5%，在核心平台的市场份额有所提升。此乃去年的生产问题 全面解决后产能已恢复，促使商业活动全面复苏，以及持续降低生产成本所致。因此，盈利能力有所改 善以及经营亏损较去年同期大幅减少至2200万港元。 在新加坡市场，维他奶集团的本地及出口豆腐业务持续增长，惟被相对疲弱的饮品业务抵消。中期财务 期间的总收入以当地货币计算减少1%。经营亏损以当地货币计算大幅减少53%。本地及出口豆腐业务 于中期财务期间继续保持增长势头，收入持续增长。饮品业务 ...

新京报讯（记者王子扬）11月25日，豆奶企业维他奶国际集团有限公司（简称"维他奶"）发布其截至 2025年9月30日止的中期业绩显示，2025/2026财年上半年收入为32.27亿港元，同比下滑6%，主要由于 中国内地业务受市场疲软的影响。维他奶的毛利率及经营利润率分别为51.1%及7.6%，而公司股权持有 人应占溢利为1.72亿港元。 从市场来看，在中国内地业务方面，维他奶收入下降主要由于传统零售渠道收入收缩，有部分被逐步扩 大的全渠道（包括连锁零食店在内）的稳健增长所抵销。维他奶豆奶及植物奶产品的市场份额均有所增 长，而维他茶广泛采用更具竞争力的定价策略，并推出新产品维他鸭屎香柠檬茶，从而提升其于即饮茶 类别中的市场份额。 编辑 唐峥 校对 穆祥桐 在澳洲及新西兰市场，维他奶在当地以当地货币计算的销售增长5%，在核心平台的市场份额有所提 升。这是由于去年的生产问题全面解决后产能已恢复，促使商业活动全面复苏，以及持续降低生产成本 所致。因此，盈利能力有所改善以及经营亏损较去年同期大幅减少至2200万港元。新加坡市场的本地及 出口豆腐业务于中期财务期间继续保持增长势头，收入持续增长。饮品业务销售则因低价产品的 ...

11月25日，维他奶国际集团有限公司（以下简称"维他奶国际"或"集团"）发布2025/2026财政年度上半 年（2025年4月1日至2025年9月30日）业绩公告。 报告期内，维他奶国际实现收入32.27亿港元，同比减少6%，主要由于内地业务受市况疲弱影响；公司 股权持有人应占溢利1.72亿港元，同比增长1%；集团的毛利率及经营利润率分别为51.1%及7.6%。维他 奶国际在公告中提到，将于12月23日派发中期股息每股4港仙。 由于实施成本优化措施抵消了销售额的下降，内地业务在中期财务期间将经营利润率维持在11%水平。 同期，维他奶国际在香港地区的业务，继续巩固其在非酒精饮品市场的领导地位。维他奶低糖白桃豆奶 及维他鸭屎香柠檬茶等新产品上市，加上维他0糖柠檬茶及气泡系列持续畅销，以及维他无糖茶的稳固 市场地位，均稳固了集团在该等品类中的领先地位。 值得一提的是，维他奶国际捕捉到早餐场景背后的情感价值，于今年6月份至8月份推出了"早餐食刻享 美好"营销活动，通过构建覆盖视频平台、户外媒体和热门播客的"早餐场景媒介矩阵"，以情感为纽 带，将品牌深度植入消费者的日常生活。 例如，集团于早餐时段，在爱奇艺、优酷等视频 ...

Core Insights - Micro-variety shows are becoming a favored marketing tool for brands and short video platforms, moving from traditional advertising to content co-creation [1][3][4] - The rise of micro-variety shows is attributed to their ability to engage users in a fragmented attention economy, offering a new marketing strategy for brands [3][4][7] Brand Strategies - Brands like Haowang Water and China Life are launching custom micro-variety shows to enhance emotional connections and integrate product knowledge into entertaining formats [1][5][7] - The trend is shifting from sponsorship in traditional variety shows to brands taking a more active role in content creation, aiming for deeper engagement with target audiences [14][16][17] Market Trends - The overall number of variety shows has decreased by 11% year-on-year, with sponsorships down by 10%, leading brands to favor micro-variety shows due to lower costs and higher engagement potential [4][19] - Micro-variety shows typically last between 3 to 30 minutes, making them suitable for social media platforms like Douyin and Kuaishou, where short, engaging content thrives [4][9] Content Types - Micro-variety shows can be categorized into four main types: derivative shows from popular formats, celebrity reality shows, original lifestyle content, and brand-customized shows [9][12] - These shows often address social issues and emotional themes, resonating with diverse audience segments [12][18] Marketing Evolution - The marketing approach is evolving from hard advertising to content co-creation, with brands integrating their narratives into the shows [14][20] - Brands are increasingly focusing on niche markets and specific themes, allowing for targeted engagement and community building [16][18] Engagement Strategies - Successful micro-variety shows leverage social media for broader reach and audience interaction, creating a stable content asset for brands [23] - The emphasis is on creating genuine, valuable content that resonates with users, moving away from overt promotional tactics [20][23]

Group 1 - The core viewpoint highlights the popularity of lemon tea among young consumers, with lemon flavor holding a 39% market share in the ready-to-drink fruit tea segment, making it the leading flavor [1] - Vitas' new product, "Vita Duck Shit Fragrant Lemon Tea," combines Duck Shit Oolong tea with fragrant lemons, catering to diverse consumer preferences and addressing the trend of flavor innovation in the lemon tea market [3] - The product features a unique blend of two key ingredients, Duck Shit Oolong tea and high-quality fragrant lemons, offering a refreshing taste experience while reducing sugar content to balance acidity and bitterness [3] Group 2 - The product is designed for various consumption scenarios, allowing young consumers to enjoy a refreshing experience anytime, whether at gatherings, leisure moments, or short trips [5] - The combination of Duck Shit tea and fragrant lemons is driving innovation in the lemon tea sector, reinforcing Vitas' leadership position in the market [5] - Vitas plans to continue strengthening its product matrix with a focus on "bitter and refreshing" offerings to maintain its competitive edge in the lemon tea category [5]

Core Viewpoint - Vitasoy's new product, Vitasoy Duck Shit Fragrant Lemon Tea, innovatively combines Duck Shit Oolong tea with fragrant lemons, aiming to capture the preferences of young consumers in the ready-to-drink lemon tea market [1][3]. Group 1: Product Innovation - The development of Vitasoy Duck Shit Fragrant Lemon Tea is driven by insights into health beverage trends, utilizing fragrant lemons and Duck Shit Oolong tea to create a unique flavor profile [3][4]. - The product features a dual aroma of "tea fragrance" and "citrus fragrance," enhancing the sensory experience for consumers [3]. Group 2: Consumer Preferences - Research indicates that 73% of Chinese lemon tea consumers prefer fragrant lemons, while 39% show interest in Duck Shit tea base, guiding Vitasoy's product formulation [3]. - The new tea reduces sugar content, catering to the younger demographic's demand for lighter dietary options [4]. Group 3: Market Positioning - Vitasoy's new offering strengthens its product matrix in the ready-to-drink lemon tea segment, reinforcing its leading position in the market [4]. - The brand aims to resonate with young consumers by providing a refreshing beverage suitable for various social occasions, enhancing its image as a vibrant and positive brand [4].

Core Insights - The article highlights the launch of 11 recommended products that enhance convenience and enjoyment in daily life, emphasizing practical features over technical specifications [3][59]. Product Highlights - **OPPO Find X8 Ultra**: Features dual periscope telephoto lenses for comprehensive zoom capabilities, a durable 2K flat screen, and a 6100mAh battery with 100W fast charging [4][6]. - **OnePlus 13T**: A compact phone with a 6.3-inch display, Snapdragon 8 Gen 2 processor, and a 6200mAh battery, offering excellent performance and durability [7][9]. - **iPhone 16s**: Incorporates AI features with the A18 chip, a new camera control button, and a titanium body, although it maintains a 60Hz refresh rate [11][12]. - **MOVA X40 Pro**: A cleaning machine with a 90°C hot water spray function, designed for efficient cleaning of tough stains [13][14]. - **TCL Q10L Pro TV**: Features a nearly borderless design and advanced picture quality with a 7000:1 contrast ratio, aimed at enhancing viewing experiences [17][18]. - **OPPO Watch X2 Mini**: A compact smartwatch with health monitoring features and a stylish design, catering to users seeking both functionality and aesthetics [19][21]. - **Insta360 X5**: A versatile camera with advanced tracking capabilities and high-quality image performance, suitable for content creators [22][26]. - **Dengshi N9**: A family-oriented electric vehicle with ample storage and advanced driving features, addressing the needs of modern families [27][30]. - **Xiaomi SU7 Ultra**: A high-performance electric vehicle with impressive acceleration and advanced safety features, targeting tech-savvy consumers [31][35]. - **Wuling Bingguo PLUS**: An affordable electric vehicle with practical features and low operating costs, appealing to budget-conscious consumers [36][38].