Group 1 - The core viewpoint highlights the popularity of lemon tea among young consumers, with lemon flavor holding a 39% market share in the ready-to-drink fruit tea segment, making it the leading flavor [1] - Vitas' new product, "Vita Duck Shit Fragrant Lemon Tea," combines Duck Shit Oolong tea with fragrant lemons, catering to diverse consumer preferences and addressing the trend of flavor innovation in the lemon tea market [3] - The product features a unique blend of two key ingredients, Duck Shit Oolong tea and high-quality fragrant lemons, offering a refreshing taste experience while reducing sugar content to balance acidity and bitterness [3] Group 2 - The product is designed for various consumption scenarios, allowing young consumers to enjoy a refreshing experience anytime, whether at gatherings, leisure moments, or short trips [5] - The combination of Duck Shit tea and fragrant lemons is driving innovation in the lemon tea sector, reinforcing Vitas' leadership position in the market [5] - Vitas plans to continue strengthening its product matrix with a focus on "bitter and refreshing" offerings to maintain its competitive edge in the lemon tea category [5]

Core Viewpoint - Vitasoy's new product, Vitasoy Duck Shit Fragrant Lemon Tea, innovatively combines Duck Shit Oolong tea with fragrant lemons, aiming to capture the preferences of young consumers in the ready-to-drink lemon tea market [1][3]. Group 1: Product Innovation - The development of Vitasoy Duck Shit Fragrant Lemon Tea is driven by insights into health beverage trends, utilizing fragrant lemons and Duck Shit Oolong tea to create a unique flavor profile [3][4]. - The product features a dual aroma of "tea fragrance" and "citrus fragrance," enhancing the sensory experience for consumers [3]. Group 2: Consumer Preferences - Research indicates that 73% of Chinese lemon tea consumers prefer fragrant lemons, while 39% show interest in Duck Shit tea base, guiding Vitasoy's product formulation [3]. - The new tea reduces sugar content, catering to the younger demographic's demand for lighter dietary options [4]. Group 3: Market Positioning - Vitasoy's new offering strengthens its product matrix in the ready-to-drink lemon tea segment, reinforcing its leading position in the market [4]. - The brand aims to resonate with young consumers by providing a refreshing beverage suitable for various social occasions, enhancing its image as a vibrant and positive brand [4].

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