Group 1 - The core viewpoint of the report highlights the growth trends in the functional food industry from 2023 to 2025, with an overall CAGR of 14.2%, driven by "strong efficacy" and "scientific ingredients" [1][12][32] - The liquid calcium category is identified as a successful innovation case, achieving a sales CAGR of 56.2% and addressing traditional pain points such as swallowing difficulties and poor absorption [2][11] - Consumer insights have evolved from fragmented data to deep analysis using large language models combined with social media data, enabling a better understanding of consumer motivations and future growth opportunities [6][9] Group 2 - The report emphasizes a significant transformation in consumer demographics, with a shift towards specialized and refined needs, particularly among children, pregnant women, and working professionals [34][36] - The competitive landscape is characterized by a K-shaped differentiation, where serious dosage forms and snack forms occupy the extremes, while mid-tier products face elimination [1][2] - Recommendations for industry participants include focusing on high-growth areas, enhancing product transparency, and leveraging data for personalized services [2][11][32] Group 3 - The report outlines the changing consumer psychology from emotional-driven purchases to rational consumption, focusing on disease prevention, stress relief, and cognitive enhancement [35][36] - The usage scenarios for functional foods have shifted from general daily assistance to specific high-stakes situations such as pregnancy and exam preparation [36][37] - The report suggests that the future of competition will revolve around the integration of functional attributes into food products, rather than treating them as separate entities [33][34]

Core Viewpoint - The upcoming release of the "National Food Safety Standard for Good Manufacturing Practices for Health Foods" aims to enhance industry regulation and safety standards, following a five-year special rectification action that has significantly improved compliance and reduced non-conformity rates in the health food sector [1][3]. Group 1: Regulatory Actions and Achievements - The State Administration for Market Regulation (SAMR) has conducted a five-year special rectification action, resulting in a continuous non-conformity rate of less than 0.6% in health food inspections over the past five years [1]. - A total of 31,000 cases have been investigated, with fines amounting to 540 million yuan, effectively curbing industry malpractices [1]. - The rectification action has established a comprehensive regulatory system covering pre-approval, production, and post-market surveillance [1]. Group 2: Registration and Filing System - China implements a dual-track system of registration and filing for health foods, which has positively impacted industry development [2]. - Strict registration management is applied to products using complex raw materials, while simpler products like vitamins and minerals are subject to filing management [2]. - The national health food filing regulatory platform has achieved intelligent review capabilities, significantly shortening product market entry times [2]. Group 3: New Standards and Industry Development - The forthcoming standards will enhance source control and set higher requirements for raw material and production process management [3]. - Companies are required to establish a comprehensive food safety management responsibility system and improve management levels [3]. - The revised standards will provide clearer enforcement guidelines and promote a full-chain risk control approach to ensure consumer safety [3].