Core Viewpoint - The article discusses a consumer complaint regarding the presence of yellow unidentified objects in Vinda tissue products, which has sparked significant public concern and media attention [3][4]. Company Response - Vinda's customer service has acknowledged the issue and requested the affected product for further investigation, emphasizing their commitment to product quality and consumer experience [5]. - The Guangdong Provincial Market Supervision Administration has noted the complaint and is conducting an investigation into the matter [6]. Consumer Complaints - In addition to the tissue issue, other consumers have reported finding live insects in Vinda toilet paper and foreign objects in Vinda wet toilet paper, raising health concerns [6]. - One consumer expressed distress over discovering a live insect in a newly opened roll of Vinda toilet paper, while another sought compensation after finding an unidentified object in a product that directly contacts sensitive areas [6]. Company Background - Vinda Paper (China) Co., Ltd. was established in December 2009, with a registered capital of approximately $197 million, and is involved in the manufacturing and sales of paper products and personal hygiene items [6]. - Vinda Group, founded in 1985 and headquartered in Guangdong, owns several well-known brands and was listed on the Hong Kong Stock Exchange in 2007. The company underwent privatization after being acquired by the Asia Pacific Resources Group in August 2024 [7].

Group 1 - A consumer in Guangdong reported finding foreign objects in Vinda tissue paper, including yellow, paper-like substances with black stains [1] - The consumer communicated with the brand, which is actively addressing the issue but did not disclose further details [3] - Vinda's headquarters is located in Jiangmen, and the company was established in 1985, owning brands such as Vinda, Tempo, and Tena [3] Group 2 - Vinda International was listed on the Hong Kong Stock Exchange in 2007, and in 2013, Swedish group Essity became the controlling shareholder by acquiring nearly 300 million shares [3] - In April 2024, Vinda International was acquired by the Asia Pacific Resources Group, a subsidiary of Indonesia's Golden Eagle Group, and was privatized and delisted in August of the same year [3]

Group 1 - The core viewpoint of the article is the emergence of a new trend called "brand value separation," where consumers are increasingly distinguishing between the tangible and intangible values of products, leading to a shift in purchasing behavior [1][3] - The article discusses how traditional brand value, which combines both tangible (functionality, material, design) and intangible (brand spirit, emotional connection, social status) aspects, is being challenged by the rise of "value-for-money" alternatives [3][4] - The phenomenon of "Dupe culture" is highlighted, where consumers are opting for cheaper alternatives that replicate the tangible aspects of high-end brands while disregarding the associated emotional and social values [3][4][10] Group 2 - Three driving factors behind brand value separation are identified: the demystification and openness of supply chains, the breakdown of information barriers through social media, and the maturation of consumer mindsets [4][7][10] - The article notes that the global supply chain has become more accessible, allowing new brands to offer similar quality products at lower prices by eliminating brand premiums [4][5] - Social media platforms like TikTok have played a significant role in revealing the actual costs of luxury items, leading consumers to question the value of high-priced products and seek out more affordable alternatives [7][8] Group 3 - The changing economic environment and the evolving identity of younger consumers are contributing to a more pragmatic approach to spending, with a focus on value rather than brand prestige [10][12] - The article emphasizes that consumers are increasingly aware of the hidden costs associated with brand premiums, leading to a decline in the willingness to pay for brand identity [12][13] - The article suggests that brands must adapt to this new landscape by creating deeper value propositions that cannot be easily replicated by cheaper alternatives [14][24] Group 4 - Brands are encouraged to rebuild their value barriers by focusing on extreme product quality, technological advantages, and creating ecosystems that enhance user engagement [15][21] - The article highlights that successful brands will need to offer unique experiences and emotional connections that go beyond mere product functionality [24][27] - The future of branding is framed as a shift from defining consumer identity to providing tailored services that meet specific consumer needs, emphasizing the importance of understanding human desires [27][28]