本文字数：1079，阅读时长大约2分钟 2025.09. 30 9月30日，"维达抽纸被曝有黄色不明物体"的话题冲上热搜，引发广泛关注。 9月28日，据南都湾财社，有广东的消费者在社交平台发帖投诉称，她购买的维达抽纸中出现不明异 物。该消费者发布的视频显示，她从一包维达中抽出纸巾， 纸巾与纸巾之间粘着黄色、疑似纸片的 物体，该异物表面还有黑色污渍。 广东省市场监督管理局的工作人员表示， 已关注到相关信息，已转到相关执法部门进行核查，"我们 会依法进行处理的，目前主要是属地在核查。" 界面新闻查询黑猫投诉发现，除纸巾异物问题外， 另有消费者反映在维达厕纸中发现活虫。 一位消 费者称，9月25日使用新拆封的维达卫生纸时发现活虫，对其心理和健康造成严重影响。 另一位女性消费者表示， 8月26日在电商平台购买的维达湿厕纸内发现异物， 向厂家反映后迟迟未 获处理。由于该产品直接接触私处，她担忧对健康造成影响，要求进行身体检查并获得相应赔偿。 爱企查App显示，维达抽纸关联公司维达纸业（中国）有限公司成立于2009年12月，法定代表人为胡 伟，注册资本约1.97亿美元，经营范围包括纸制品制造、纸制品销售、个人卫生用品销售 ...

9月28日，有广东的消费者在社交平台发帖投诉称，她购买的维达抽纸中出现不明异物，该消费者发布 的视频显示，她从一包维达中抽出纸巾，纸巾与纸巾之间粘着黄色、疑似纸片的物体，该异物表面还有 黑色污渍。 维达总部位于江门，集团成立于1985年，旗下拥有维达、得宝、添宁、薇尔等品牌。2007年维达国际在 港交所上市，2013年，第二大股东瑞典爱生雅集团收购其近3亿股份成为控股股东，2024年4月，维达国 际被印尼金鹰集团旗下的亚太资源集团收购，同年8月私有化退市。 采写：南都湾财社记者 冯家钜 9月28日，南都湾财社记者联系该消费者咨询涉事产品批次号、购买渠道等信息，次日（29日），该消 费者告诉南都湾财社记者，她已经与品牌方进行沟通，品牌方在积极处理此事，并未透露更多信息。 9月29日，南都湾财社记者联系采访维达相关负责人，截至发稿前未得到回应，同日，维达官方客服告 诉南都湾财社记者，需要消费者提供涉事产品才能反馈至工厂核实。 ...

Group 1 - The core viewpoint of the article is the emergence of a new trend called "brand value separation," where consumers are increasingly distinguishing between the tangible and intangible values of products, leading to a shift in purchasing behavior [1][3] - The article discusses how traditional brand value, which combines both tangible (functionality, material, design) and intangible (brand spirit, emotional connection, social status) aspects, is being challenged by the rise of "value-for-money" alternatives [3][4] - The phenomenon of "Dupe culture" is highlighted, where consumers are opting for cheaper alternatives that replicate the tangible aspects of high-end brands while disregarding the associated emotional and social values [3][4][10] Group 2 - Three driving factors behind brand value separation are identified: the demystification and openness of supply chains, the breakdown of information barriers through social media, and the maturation of consumer mindsets [4][7][10] - The article notes that the global supply chain has become more accessible, allowing new brands to offer similar quality products at lower prices by eliminating brand premiums [4][5] - Social media platforms like TikTok have played a significant role in revealing the actual costs of luxury items, leading consumers to question the value of high-priced products and seek out more affordable alternatives [7][8] Group 3 - The changing economic environment and the evolving identity of younger consumers are contributing to a more pragmatic approach to spending, with a focus on value rather than brand prestige [10][12] - The article emphasizes that consumers are increasingly aware of the hidden costs associated with brand premiums, leading to a decline in the willingness to pay for brand identity [12][13] - The article suggests that brands must adapt to this new landscape by creating deeper value propositions that cannot be easily replicated by cheaper alternatives [14][24] Group 4 - Brands are encouraged to rebuild their value barriers by focusing on extreme product quality, technological advantages, and creating ecosystems that enhance user engagement [15][21] - The article highlights that successful brands will need to offer unique experiences and emotional connections that go beyond mere product functionality [24][27] - The future of branding is framed as a shift from defining consumer identity to providing tailored services that meet specific consumer needs, emphasizing the importance of understanding human desires [27][28]