11月21日，凯淳股份涨1.42%，成交额2.87亿元。两融数据显示，当日凯淳股份获融资买入额4143.48万 元，融资偿还2743.38万元，融资净买入1400.10万元。截至11月21日，凯淳股份融资融券余额合计 7210.57万元。 融资方面，凯淳股份当日融资买入4143.48万元。当前融资余额7210.57万元，占流通市值的2.80%，融 资余额超过近一年80%分位水平，处于高位。 融券方面，凯淳股份11月21日融券偿还0.00股，融券卖出0.00股，按当日收盘价计算，卖出金额0.00 元；融券余量0.00股，融券余额0.00元，超过近一年90%分位水平，处于高位。 资料显示，上海凯淳实业股份有限公司位于上海市闵行区浦江镇陈行公路2339弄智慧之岸一期西区3号 楼，成立日期2008年12月2日，上市日期2021年5月28日，公司主营业务涉及为国内外知名品牌提供综合 性的电子商务服务以及客户关系管理服务。主营业务收入构成为：电子商务100.00%。 截至9月30日，凯淳股份股东户数9788.00，较上期减少17.19%；人均流通股5104股，较上期增加 20.76%。2025年1月-9月，凯淳股份实现营 ...

Core Viewpoint - The company, Kaichun Co., Ltd., reported a revenue of 162 million yuan and a net profit of 3.0089 million yuan for the first half of 2025, highlighting its strategic focus on "intelligent operations" and AI technology integration to enhance efficiency and brand management [1] Group 1: Financial Performance - In the first half of 2025, Kaichun Co., Ltd. achieved a revenue of 162 million yuan and a net profit attributable to shareholders of 3.0089 million yuan [1] Group 2: Strategic Initiatives - The company implemented an "all-link e-commerce solution" by integrating brand analysis, product research, and systematic operational strategies to support business growth across various categories [1] - Kaichun Co., Ltd. deepened its "digital intelligence management" concept, focusing on customer groups, products, and content to balance immediate conversion with long-term value, thereby enhancing user loyalty and brand influence [1] Group 3: AI Technology Application - The company applied generative AI technology across key scenarios such as e-commerce operations and customer relationship management, breaking down data barriers for efficient collaboration [2] - Kaichun Co., Ltd. established a "triangle model" to enhance management from employee, client, and workflow/product perspectives, utilizing self-developed AI applications for refined management [2] - The company successfully integrated with Alibaba Cloud's DeepSeek model, creating an enterprise-level AI hub to promote localized deployment and application adaptation [2] Group 4: Marketing and Customer Engagement - Kaichun Co., Ltd. enhanced its omnichannel marketing capabilities by integrating CRM, private domain marketing, and e-commerce thinking into a closed-loop marketing strategy focused on customer acquisition and business growth [2] - The company upgraded its mini-program services to improve functionality and user experience, creating a brand platform that combines tools and content to boost conversion rates and user engagement [2] - In private domain operations, the company established a closed-loop chain to convert public interactions into private engagements, leveraging a CDP platform for precise user behavior insights [2] Group 5: Innovation in Content Management - In 2025, Kaichun Co., Ltd. established an "AI Intelligent Laboratory" to promote the application of AI technology in business scenarios, significantly improving operational efficiency and service quality [3] - The company developed a comprehensive solution for a maternal and infant brand client, reducing user creation time from 30 minutes to 3 minutes and increasing UGC quantity by 8 times [3] - The company implemented a dual mechanism of "AI pre-review + manual verification" in content quality control, achieving a content approval rate of 60% [3] Group 6: Business Overview - Kaichun Co., Ltd. specializes in providing comprehensive e-commerce services and customer relationship management for well-known domestic and international brands, focusing on empowering brands from inception to maximum potential [3] - The company has evolved into a comprehensive service provider that supports brands across marketing, product sales, and customer relationship management through a multi-dimensional and customizable approach [3]