上海凯淳实业股份有限公司 关于持股 5%以上股东减持股份预披露的公告 股东珠海市省广益松壹号文化传媒合伙企业(有限合伙)保证向本公司提供的信 息内容真实、准确、完整，没有虚假记载、误导性陈述或重大遗漏。 本公司及董事会全体成员保证公告内容与信息披露义务人提供的信息一致。 特别提示： 证券代码：301001 证券简称：凯淳股份 公告编号：2026-009 持有上海凯淳实业股份有限公司（以下简称"公司""凯淳股份"）股份 7,200,000 股（占本公司总股本比例 9%，占剔除公司回购专用账户股份数量后总 股本的 9.04%）的股东珠海市省广益松壹号文化传媒合伙企业(有限合伙)（以下 简称"益松壹号"）计划于本公告披露之日起 15 个交易日之后的三个月内（2026 年 4 月 23 日至 2026 年 7 月 22 日）以集中竞价方式和/或大宗交易方式合计减持 公司股份不超过 2,389,896 股（即不超过剔除公司回购专用账户股份数量后总股 本的 3%）。其中，以集中竞价方式减持本公司股份不超过 796,632 股（即不超 过剔除公司回购专用账户股份数量后总股本的 1%），以大宗交易方式减持本公 司股份不超过 ...

证券代码：301001 证券简称：凯淳股份 公告编号：2026-006 上海凯淳实业股份有限公司 关于非独立董事离职暨调整董事会专门委员会委员的公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假 记载、误导性陈述或重大遗漏。 一、非独立董事离职情况 上海凯淳实业股份有限公司（以下简称"公司"）董事会于近日收到公司非 独立董事吴凌东先生的书面辞职报告。吴凌东先生因个人工作安排原因，申请辞 去公司董事以及董事会审计委员会委员、提名委员会委员相关职务。辞任后吴凌 东先生不再在公司及子公司担任任何职务。 上述董事会专门委员会委员任期与公司第四届董事会任期一致。 三、备查文件 1、公司第四届董事会第二次会议决议公告； 截至本公告披露日，吴凌东先生未直接持有公司股份，不存在应当履行而未 履行的承诺事项。 吴凌东先生在任职期间勤勉尽责，为公司的规范运作和健康发展发挥了积极 作用，公司董事会对吴凌东先生在任职期间为公司发展所做出的贡献表示衷心的 感谢！ 二、关于调整董事会专门委员会委员的情况 鉴于吴凌东先生离职后，将导致公司审计委员会成员低于法定最低人数 3 人的要求，为保证董事会专门委员会正常有序开展 ...

证券代码：301001 证券简称：凯淳股份 公告编号：2026-007 上海凯淳实业股份有限公司 第四届董事会第二次会议决议公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假 记载、误导性陈述或重大遗漏。 一、董事会会议召开情况 1、本次董事会由董事长王莉女士召集，会议通知于 2026 年 3 月 24 日以专 人送达、电子邮件、电话等通讯方式发出。 2、本次董事会于 2026 年 3 月 27 日在上海凯淳实业股份有限公司（以下简 称"公司"）5 楼元宇宙会议室采取现场结合通讯表决的方式召开。 3、本次董事会应出席董事 7 人，实际出席会议董事 7 人，其中：现场出席 董事 3 人（王莉、徐磊、宋鸣春），以通讯表决方式出席董事 4 人（吴凌东、忻 榕（Katherine Rong XIN）、杨艳、葛新宇）。 4、本次董事会由董事长王莉女士主持，公司高级管理人员列席会议。 5、本次董事会会议的召集、召开和表决程序符合法律、行政法规、部门规 章、规范性文件和《公司章程》的规定，合法有效。 二、董事会会议审议情况 1、审议通过《关于调整董事会专门委员会委员的议案》 董事会认为：为完善公司治理 ...

证券代码：301001 证券简称：凯淳股份 公告编号：2026-008 上海凯淳实业股份有限公司 关于使用部分闲置自有资金进行现金管理的公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚 假记载、误导性陈述或重大遗漏。 根据《深圳证券交易所创业板股票上市规则》《深圳证券交易所上市公司自 律监管指引第2号——创业板上市公司规范运作》等有关法律法规的规定，上海凯 淳实业股份有限公司（以下简称"公司"或"凯淳股份"）于2026年3月27日召开 了第四届董事会第二次会议，审议通过了《关于使用部分闲置自有资金进行现金 管理的议案》，同意公司及全资子公司、控股子公司在确保资金安全、操作合法 合规、保证正常生产经营不受影响的前提下使用额度不超过40,000万元人民币的 自有资金通过金融机构进行现金管理，在确保安全性、流动性的基础上实现资金 的保值增值，使用期限自公司董事会前次授权到期之日起12个月，即2026年4月18 日至2027年4月17日。在上述额度和期限内，资金可以滚动使用，现将详细情况公 告如下： 一、 本次拟使用闲置资金进行现金管理的基本情况 公司将按照相关规定严格控制风险，对投资产品进行严 ...

本公司及董事会全体成员保证公告内容与信息披露义务人提供的信息一致。 | | | 1.基本情况 | | | --- | --- | --- | --- | | 信息披露义务人一 | | | 王莉 | | 住所 | | | 上海市****** | | 权益变动时间 | | 2026 | 年 月 日至 年 月 日 2 5 2026 3 18 | | 信息披露义务人二 | | | 徐磊 | | 住所 | | | 上海市****** | | 权益变动时间 | | 2026 王莉女士在 2026 | 年 2 月 5 日至 2026 年 3 月 18 日 年 月 日至 年 月 日期间，通过集中 2 5 2026 3 18 | | | | 竞价交易方式，减持本公司股份 徐磊先生在 2026 | 335006 股，占公司总股本的 0.42%， 占剔除公司回购专用账户股份数量后总股本的 0.42%。 年 月 日至 年 月 日期间，通过集中 2 5 2026 3 18 | | | | 竞价及大宗交易方式，减持本公司股份 | 199200 股，占公司总股本的 | | | | | 0.25%，占剔除公司回购专用账户股份数量后总股本的 ...

Overall Industry Performance - The beauty e-commerce agency industry has been labeled as experiencing a "collective winter" over the past year, with most companies reporting poor financial results from Q1 to Q3, except for a few like Ruoyuchen and Qingmu Technology that maintained growth [2][21] - By the end of the year, several companies have forecasted improved performance, indicating a slight recovery in the industry [2][21] Company-Specific Forecasts - Ruoyuchen expects a net profit of 176 million to 200 million yuan for 2025, representing a significant year-on-year increase of 67% to 89%, driven by explosive growth in its proprietary brand business [3][24] - Qingmu Technology forecasts a net profit of 118 million to 136 million yuan for 2025, with a year-on-year growth of 30% to 50%, attributed to growth in e-commerce operations and brand incubation [4][24] - Yiwang Yichuang anticipates a net profit of 92.03 million to 119.6 million yuan, reflecting a year-on-year increase of 21.1% to 57.32%, mainly due to technological advancements improving productivity [4][24] - Liren Lizhuang predicts a net loss of 63.2 million to 79 million yuan for 2025, with losses increasing by at least 159% compared to the previous year, attributed to ongoing investments in product innovation and marketing without corresponding economic benefits [5][25] - Kaichun Co. expects a net loss of 9 million to 14 million yuan for 2025, marking its first annual loss in three years, due to structural changes in market demand and increased R&D investments [6][26] Industry Challenges - The collective slowdown in the beauty e-commerce agency industry is attributed to multiple factors, including changes in market conditions, industry development cycles, and strategic missteps by companies [7][27] - The industry has shifted to a phase of stock competition, with weak consumer recovery leading brands to cut marketing budgets, directly impacting agency service fees and revenue sharing [7][27] - The trend of brands moving towards self-operation has further squeezed the survival space for agencies, as many brands are building their own digital platforms and reclaiming operational rights [8][27] Transformation Strategies - Ruoyuchen has successfully transformed by creating a diversified business matrix, with beauty accounting for 34%, home cleaning 28%, maternal and infant products 21%, and health products 13% [11][31] - Qingmu Technology's recovery is attributed to a diversified strategy and brand incubation, with significant growth in its proprietary brands contributing to overall revenue [15][33] - Water Sheep Co. has opted for high-end transformation through acquisitions of international brands, enhancing its brand portfolio [16][34] - In contrast, Liren Lizhuang's attempts to develop proprietary brands have not yielded significant market impact, and Yiwang Yichuang's investments in proprietary brands have yet to produce tangible results [16][34] - Kaichun Co.'s transformation efforts have led to a challenging situation, with increased R&D investments impacting profitability while core operations struggle [18][36] Conclusion - The beauty e-commerce agency industry in 2025 presents a mixed picture, with both signs of recovery and ongoing struggles, highlighting the critical need for companies to innovate and adapt to changing market dynamics [37][38]

Company Fundamentals - The company has issued a profit warning, expecting a net loss attributable to shareholders of between 9 million and 14 million yuan for 2025, marking a shift from profit to loss year-on-year. The primary reasons for the loss include inventory impairment due to unsold stock and increased strategic R&D investments in the "AI + e-commerce" sector, which are putting short-term pressure on profits [2]. Industry Sector Situation - On the same day, the internet e-commerce sector, to which the company belongs, declined by 1.76%. Key concepts related to the company, such as Pinduoduo, Xiaohongshu, and influencer live streaming, also experienced significant declines, creating a negative environment that affected the individual stock [3]. Capital Flow Situation - The net outflow of main funds on that day was 14.0958 million yuan, with large orders seeing net outflows of 8.4411 million yuan and 5.6547 million yuan respectively, indicating that substantial capital opted to sell on that day [4]. Stock Price Situation - Technically, the stock closed below all major moving averages, with the MACD indicator signaling a bearish outlook in the short term. The stock price is positioned below the middle band of the Bollinger Bands, indicating a weak short-term technical stance [5].

Group 1 - On January 29, Kaichun Co., Ltd. saw a stock price increase of 1.65% with a trading volume of 434 million yuan [1] - The financing data for January 29 indicates that Kaichun had a financing buy amount of 36.11 million yuan and a financing repayment of 77.18 million yuan, resulting in a net financing outflow of 41.07 million yuan [1] - As of January 29, the total balance of margin trading for Kaichun was 86.86 million yuan, with the financing balance accounting for 2.97% of the circulating market value, which is above the 90th percentile level over the past year [1] Group 2 - As of September 30, the number of shareholders for Kaichun was 9,788, a decrease of 17.19% compared to the previous period, while the average circulating shares per person increased by 20.76% to 5,104 shares [2] - For the period from January to September 2025, Kaichun reported a revenue of 22.9 million yuan, a year-on-year decrease of 22.81%, and a net profit attributable to shareholders of 366,900 yuan, down 92.15% year-on-year [2] - Since its A-share listing, Kaichun has distributed a total of 60 million yuan in dividends, with 50 million yuan distributed over the past three years [2]

Core Viewpoint - The company, Kaichun Co., Ltd., has announced an expected net profit attributable to shareholders for the year 2025 to be between -14 million and -9 million, a significant decline compared to the previous year's profit of 133.93 million [2] Financial Performance - The projected net profit for 2025 is estimated to be in the range of -14 million to -9 million [2] - In the previous year, the company reported a net profit of 133.93 million [2]

Core Viewpoint - The internet e-commerce sector experienced a slight increase of 0.47% on January 29, with 壹网壹创 leading the gains, while the overall market showed mixed results with the Shanghai Composite Index rising by 0.16% and the Shenzhen Component Index declining by 0.3% [1]. Group 1: Market Performance - The internet e-commerce sector's performance was highlighted by 壹网壹创, which closed at 42.68 with a rise of 5.88% and a trading volume of 310,300 shares [1]. - Other notable performers included ST通葡, which increased by 2.33% to close at 3.07, and 凯淳股份, which rose by 1.65% to 36.39 [1]. - The overall trading volume for the internet e-commerce sector was significant, with individual stocks like 华凯易佰 and 焦点科技 achieving trading volumes of 327,100 and 141,200 shares respectively [1]. Group 2: Capital Flow - The net inflow of main funds into the internet e-commerce sector was 134 million yuan, while retail funds saw a net inflow of 989,400 yuan [2]. - Conversely, speculative funds experienced a net outflow of 135 million yuan, indicating a shift in investment strategies among different types of investors [2]. - The capital flow data showed that 壹网壹创 had a main fund net inflow of 125 million yuan, despite a net outflow from speculative and retail investors [3]. Group 3: Individual Stock Analysis - 壹网壹创 led the sector with a main fund net inflow of 125 million yuan, representing 9.24% of its trading volume [3]. - 焦点科技 and 青木科技 also saw significant main fund inflows of 45.09 million yuan and 26.03 million yuan respectively, indicating strong investor interest [3]. - In contrast, ST通葡 experienced a negative main fund flow of 1.20 million yuan, reflecting weaker investor confidence [3].