Group 1 - On August 26, 2023, Kaichun Co., Ltd. saw a stock increase of 0.88% with a trading volume of 83.37 million yuan. The margin trading data indicated a financing purchase amount of 6.05 million yuan and a repayment of 8.70 million yuan, resulting in a net financing outflow of 2.64 million yuan. The total margin balance as of August 26 was 44.35 million yuan [1] - The financing balance of Kaichun Co., Ltd. is 44.35 million yuan, which accounts for 1.67% of the circulating market value. This financing balance is below the 30th percentile level over the past year, indicating a low position [1] - On the same day, there were no shares sold or repaid in the securities lending segment, with a lending balance of 0.00 yuan, which is above the 90th percentile level over the past year, indicating a high position [1] Group 2 - As of June 30, 2023, the number of shareholders of Kaichun Co., Ltd. was 11,800, a decrease of 1.23% from the previous period. The average circulating shares per person increased by 0.57% to 4,227 shares [2] - For the first half of 2025, Kaichun Co., Ltd. reported an operating income of 162 million yuan, a year-on-year decrease of 21.67%. The net profit attributable to the parent company was 3.01 million yuan, down 16.17% year-on-year [2] Group 3 - Since its A-share listing, Kaichun Co., Ltd. has distributed a total of 60 million yuan in dividends. Over the past three years, the cumulative dividend payout has been 50 million yuan [3] - As of June 30, 2023, among the top ten circulating shareholders of Kaichun Co., Ltd., the Noan Multi-Strategy Mixed A Fund (320016) ranked as the eighth largest circulating shareholder, holding 326,500 shares as a new shareholder [3]

Core Viewpoint - The company, Kaichun Co., Ltd., reported a revenue of 162 million yuan and a net profit of 3.0089 million yuan for the first half of 2025, highlighting its strategic focus on "intelligent operations" and AI technology integration to enhance efficiency and brand management [1] Group 1: Financial Performance - In the first half of 2025, Kaichun Co., Ltd. achieved a revenue of 162 million yuan and a net profit attributable to shareholders of 3.0089 million yuan [1] Group 2: Strategic Initiatives - The company implemented an "all-link e-commerce solution" by integrating brand analysis, product research, and systematic operational strategies to support business growth across various categories [1] - Kaichun Co., Ltd. deepened its "digital intelligence management" concept, focusing on customer groups, products, and content to balance immediate conversion with long-term value, thereby enhancing user loyalty and brand influence [1] Group 3: AI Technology Application - The company applied generative AI technology across key scenarios such as e-commerce operations and customer relationship management, breaking down data barriers for efficient collaboration [2] - Kaichun Co., Ltd. established a "triangle model" to enhance management from employee, client, and workflow/product perspectives, utilizing self-developed AI applications for refined management [2] - The company successfully integrated with Alibaba Cloud's DeepSeek model, creating an enterprise-level AI hub to promote localized deployment and application adaptation [2] Group 4: Marketing and Customer Engagement - Kaichun Co., Ltd. enhanced its omnichannel marketing capabilities by integrating CRM, private domain marketing, and e-commerce thinking into a closed-loop marketing strategy focused on customer acquisition and business growth [2] - The company upgraded its mini-program services to improve functionality and user experience, creating a brand platform that combines tools and content to boost conversion rates and user engagement [2] - In private domain operations, the company established a closed-loop chain to convert public interactions into private engagements, leveraging a CDP platform for precise user behavior insights [2] Group 5: Innovation in Content Management - In 2025, Kaichun Co., Ltd. established an "AI Intelligent Laboratory" to promote the application of AI technology in business scenarios, significantly improving operational efficiency and service quality [3] - The company developed a comprehensive solution for a maternal and infant brand client, reducing user creation time from 30 minutes to 3 minutes and increasing UGC quantity by 8 times [3] - The company implemented a dual mechanism of "AI pre-review + manual verification" in content quality control, achieving a content approval rate of 60% [3] Group 6: Business Overview - Kaichun Co., Ltd. specializes in providing comprehensive e-commerce services and customer relationship management for well-known domestic and international brands, focusing on empowering brands from inception to maximum potential [3] - The company has evolved into a comprehensive service provider that supports brands across marketing, product sales, and customer relationship management through a multi-dimensional and customizable approach [3]