Core Insights - The conference highlighted the shift towards "emotional consumption" as a new market trend, emphasizing the need for innovative commercial strategies to reshape the retail landscape [1][5][8] - The concept of "non-standard commercial" was discussed as a means to pursue uniqueness and create social currency, moving away from traditional retail metrics [6][7] Group 1: Emotional Consumption - Emotional consumption is becoming a central theme in consumer behavior, where the value of products is increasingly tied to emotional recognition and social capital rather than just the products themselves [5][8] - The traditional shopping center is facing an identity crisis, with consumers prioritizing experiences and emotional connections over mere transactions [5][8] Group 2: Non-Standard Commercial Strategies - Non-standard commercial focuses on the extreme pursuit of uniqueness, aiming to create independent commercial IPs that resonate with consumers [6][7] - Successful commercial spaces are now seen as content producers rather than mere product displays, emphasizing the importance of generating shareable content for social media [6][7] Group 3: Industry Transformation - The retail industry is undergoing a paradigm shift, where traditional performance metrics like sales per square meter are being replaced by new dimensions such as user-generated content and social media exposure [6][7] - The ultimate goal of non-standard commercial is to achieve a balance between emotional resonance, community engagement, and spatial design, creating a unique and replicable commercial identity [8]