Core Insights - The "cooling economy" strategy of COFCO Joy City has significantly enhanced its competitiveness and injected vitality into the summer economy of cities, providing a model for the industry [1][8] Group 1: Sales and Performance - COFCO Joy City reported a nationwide sales increase of approximately 29% year-on-year in June, with multiple projects achieving new highs in foot traffic and sales [1] - The "Night Food Terrace" at Shanghai Jing'an Joy City generated over 45 million yuan in sales in the first half of 2025, indicating steady growth [2] Group 2: Innovative Experiences - Chengdu Joy City transformed a staircase into a 26-meter-long water slide, leading to a 24% increase in foot traffic during the first weekend of the "Summer Wave Festival" [4] - The "Summer Chill Ice Festival" in Sanya Joy City featured giant ice blocks for customers to break, significantly increasing customer dwell time [6] Group 3: Cultural and Community Engagement - The first "Shaved Ice Festival" in Tianjin Joy City attracted 490,000 visitors in three days, showcasing local culinary culture and driving cross-city consumption [5][6] - Xiamen Joy City created a healing social space with a 5-meter tall art installation, enhancing emotional connections and brand recognition among consumers [7] Group 4: Family and Youth Focus - The "Expansion Zoo 2.0" in Chongqing Joy City attracted over 3,000 families on opening day, demonstrating strong demand for family-oriented leisure activities [7] - The "UP Youth Life Season" in Xi'an Joy City featured over 40 creative stalls and various activities, establishing a new social hub for young consumers [3]

Core Points - The "Shanghai Summer" International Consumption Season will launch 10 benchmark activities and "6+N" city-customized events this year, starting from the week of the announcement [1] - The events will run until October and will cover various fields such as family entertainment, technology experiences, and cultural displays [2] - Shanghai Global Harbor is introducing over ten new activities, including collaborations with popular IPs like Pokémon and Genshin Impact, to attract visitors [3][6] - The number of tax refund points in the district has increased to 19, with a significant rise in tax refund sales, indicating strong inbound consumer growth [16] Group 1 - The "Shanghai Summer" International Consumption Season aims to showcase the city's vibrant summer atmosphere through a series of activities [1] - The main event will take place at Shanghai Global Harbor, focusing on night consumption, inbound consumption, and various cultural themes [2] - The activities will include a mix of entertainment, cultural, and technological experiences to enhance consumer engagement [2][3] Group 2 - Shanghai Global Harbor is hosting a variety of events, including a sustainable music festival and interactive experiences with popular IPs [3][6] - The "Summer Water Paradise" at Zhenru Huanyu City MAX offers a family-friendly environment with various water-themed activities [7][9] - The increase in tax refund points and sales reflects a growing trend in inbound tourism and consumer spending in Shanghai [16]