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夏日经济热潮下,中粮大悦城用运营力穿越周期
Cai Jing Wang· 2025-08-01 08:08
盛夏7月,成都大悦城创新性地将潮汐广场至翡翠广场的大楼梯改造为长达26米的超大"划水"滑梯,为 广大市民带来身体与精神的双重"冲浪"体验,成为商场核心动线上的清凉焦点。这不仅是一次物理空间 的革新,更是一场引领城市消暑风尚的场景"革命"。成都大悦城暑假"夏日浪人节"开启以来,首个周末 客流环比提升24%、同比2024年暑期上升7.5%,成功将公共空间转化为情感连接点,为城市夏日经济注 入了澎湃动能与无限可能。 随着暑期消费季进入高峰,中粮大悦城(000031)的"清凉经济学"不仅提升了自身竞争力,更以创新姿 态为城市夏日经济注入了澎湃活力,也为行业提供了可借鉴的范本。 在当前行业承压背景下,城市商业体的价值正迎来新一轮重估。作为央企中粮集团旗下商业平台,中粮 大悦城控股坚定以"运营力"为核心驱动,持续拓展高质量消费场景。今夏,各地大悦城通过创意场景重 构、夜间经济激活与亲子疗愈空间打造,持续释放项目能级与城市热度,构建出了独具辨识度的"夏日 经济样本"。 据统计,大悦城控股商业6月全国销售额同比提升约29%,多个项目创下客流与销售新高,在提振消费 信心、稳固城市商业底盘方面展现出显著成效。 屋顶夜经济成新增长 ...
2025“上海之夏”启幕,普陀区商圈活动上新→
Sou Hu Cai Jing· 2025-07-05 06:07
Core Points - The "Shanghai Summer" International Consumption Season will launch 10 benchmark activities and "6+N" city-customized events this year, starting from the week of the announcement [1] - The events will run until October and will cover various fields such as family entertainment, technology experiences, and cultural displays [2] - Shanghai Global Harbor is introducing over ten new activities, including collaborations with popular IPs like Pokémon and Genshin Impact, to attract visitors [3][6] - The number of tax refund points in the district has increased to 19, with a significant rise in tax refund sales, indicating strong inbound consumer growth [16] Group 1 - The "Shanghai Summer" International Consumption Season aims to showcase the city's vibrant summer atmosphere through a series of activities [1] - The main event will take place at Shanghai Global Harbor, focusing on night consumption, inbound consumption, and various cultural themes [2] - The activities will include a mix of entertainment, cultural, and technological experiences to enhance consumer engagement [2][3] Group 2 - Shanghai Global Harbor is hosting a variety of events, including a sustainable music festival and interactive experiences with popular IPs [3][6] - The "Summer Water Paradise" at Zhenru Huanyu City MAX offers a family-friendly environment with various water-themed activities [7][9] - The increase in tax refund points and sales reflects a growing trend in inbound tourism and consumer spending in Shanghai [16]