（央视财经《正点财经》）旅行平台数据显示，7月以来，"夜游"相关搜索量和评论量显著增加，而且 每逢周末就会迎来搜索小高峰。在"夜游"搜索热度前10的城市中，上海名列前茅。作为超大型城市，上 海是如何在夜间经济发展方面，走出别具一格创新之路的？让我们一起跟随记者的脚步，走进上海。 总台记者 钱佳仪：跟着夜跑团，在滨江步道上小跑一会。说实话，已经有点跟不上他们的节奏了，在 夜晚，吹着小风，你看，来一场酣畅淋漓的夜跑，什么也阻挡不了大家拥抱夏夜的热情。跟着我继续走 一走，还能看到滑板、小轮车、攀岩等各种运动，是运动爱好者的聚集地。 就是这样一片充满活力的区域，曾是一片包含废弃水泥厂、仓储运输在内的老上海工业遗存。如今，水 泥厂变成"穹顶艺术中心"，油罐被改造成美术馆，货运码头华丽转身为船坞剧场和滨水音乐厅，水岸音 乐节、水岸电影节轮番上演。汇集了户外运动、艺术与市集等多重业态，已经成为大家享受生活的好去 处、上海夜间消费的新地标。 总台记者 钱佳仪：大家看我身后热闹的船坞码头，限时的联名活动吸引了大批游客前来拍照打卡。 总台记者 钱佳仪：美食，可是夜间经济的重要组成部分。随着夜幕降临，"夜食天台"逐渐热闹起来。 霓 ...

Core Insights - The "cooling economy" strategy of COFCO Joy City has significantly enhanced its competitiveness and injected vitality into the summer economy of cities, providing a model for the industry [1][8] Group 1: Sales and Performance - COFCO Joy City reported a nationwide sales increase of approximately 29% year-on-year in June, with multiple projects achieving new highs in foot traffic and sales [1] - The "Night Food Terrace" at Shanghai Jing'an Joy City generated over 45 million yuan in sales in the first half of 2025, indicating steady growth [2] Group 2: Innovative Experiences - Chengdu Joy City transformed a staircase into a 26-meter-long water slide, leading to a 24% increase in foot traffic during the first weekend of the "Summer Wave Festival" [4] - The "Summer Chill Ice Festival" in Sanya Joy City featured giant ice blocks for customers to break, significantly increasing customer dwell time [6] Group 3: Cultural and Community Engagement - The first "Shaved Ice Festival" in Tianjin Joy City attracted 490,000 visitors in three days, showcasing local culinary culture and driving cross-city consumption [5][6] - Xiamen Joy City created a healing social space with a 5-meter tall art installation, enhancing emotional connections and brand recognition among consumers [7] Group 4: Family and Youth Focus - The "Expansion Zoo 2.0" in Chongqing Joy City attracted over 3,000 families on opening day, demonstrating strong demand for family-oriented leisure activities [7] - The "UP Youth Life Season" in Xi'an Joy City featured over 40 creative stalls and various activities, establishing a new social hub for young consumers [3]

首批"夜生活好去处"分别为：引入"餐饮+现场演出+摩天轮"复合业态，整体营业至凌晨2时的静安 大悦城"夜食天台"；以全业态夜生活体验为核心，集国际风尚购物、环球特色美食、沉浸式文化娱乐、 常态化人气活动于一体的普陀"环球不夜港"；以"夜间文化社交聚场"为核心，构建多维夜生活矩阵的杨 浦"活力大学路"；打造沉浸式、场景化文化消费体验中心的闵行"首尔夜市"；以上生新所为核心，融 合"文化体验+美食消费+夜间社交"的长宁"上生·夜未央"。 市领导华源出席并启动"精彩夜上海"系列活动。 昨天晚上，"精彩夜上海"系列活动在新天地南里正式启幕，为正在火热开展的第二届"上海之夏"国 际消费季再添一把火。活动现场发布了首批5个"夜间经济人气地标"和5个"夜生活好去处"，供广大游客 和市民"按图索骥"。 首批"夜间经济人气地标"分别为：以"石库门+漫步式夜生活"为特色，汇聚多国料理、艺术展览、 主题酒吧与音乐节庆的新天地——太平湖区域；以"露台经济"为特色，路易号巨轮火爆出圈，打造"静 安夜航"的吴江路——丰盛里区域；以"水岸多元业态"为特色，打造"艺术+空间+消费"滨水休闲集聚区 的西岸梦中心区域；以"浦江夜景"为特色，联动 ...