Core Insights - The article highlights the significant increase in "night tourism" searches and comments since July, with Shanghai leading in this trend among major cities [1] - Shanghai has innovatively developed its nighttime economy, transforming old industrial areas into vibrant cultural and recreational spaces [5] Group 1: Night Economy Development - The search volume for "night tourism" has surged, particularly on weekends, indicating a growing interest in nighttime activities [1] - Shanghai has transformed former industrial sites into cultural hubs, such as the "Dome Art Center" and waterfront venues, enhancing its nighttime appeal [5][9] - The "Night Food Terrace" has become a key attraction, featuring a mix of dining, entertainment, and unique experiences like a Ferris wheel [12] Group 2: Economic Impact - The "Night Food Terrace" reported over 4.5 million yuan in sales, with foot traffic exceeding 9 million visitors in the first half of the year, reflecting a 15% year-on-year increase [11][12] - Shanghai's total nighttime consumption exceeded 88 billion yuan since June, showcasing the economic potential of the nighttime economy [14]

Core Insights - The "cooling economy" strategy of COFCO Joy City has significantly enhanced its competitiveness and injected vitality into the summer economy of cities, providing a model for the industry [1][8] Group 1: Sales and Performance - COFCO Joy City reported a nationwide sales increase of approximately 29% year-on-year in June, with multiple projects achieving new highs in foot traffic and sales [1] - The "Night Food Terrace" at Shanghai Jing'an Joy City generated over 45 million yuan in sales in the first half of 2025, indicating steady growth [2] Group 2: Innovative Experiences - Chengdu Joy City transformed a staircase into a 26-meter-long water slide, leading to a 24% increase in foot traffic during the first weekend of the "Summer Wave Festival" [4] - The "Summer Chill Ice Festival" in Sanya Joy City featured giant ice blocks for customers to break, significantly increasing customer dwell time [6] Group 3: Cultural and Community Engagement - The first "Shaved Ice Festival" in Tianjin Joy City attracted 490,000 visitors in three days, showcasing local culinary culture and driving cross-city consumption [5][6] - Xiamen Joy City created a healing social space with a 5-meter tall art installation, enhancing emotional connections and brand recognition among consumers [7] Group 4: Family and Youth Focus - The "Expansion Zoo 2.0" in Chongqing Joy City attracted over 3,000 families on opening day, demonstrating strong demand for family-oriented leisure activities [7] - The "UP Youth Life Season" in Xi'an Joy City featured over 40 creative stalls and various activities, establishing a new social hub for young consumers [3]

首批"夜生活好去处"分别为：引入"餐饮+现场演出+摩天轮"复合业态，整体营业至凌晨2时的静安 大悦城"夜食天台"；以全业态夜生活体验为核心，集国际风尚购物、环球特色美食、沉浸式文化娱乐、 常态化人气活动于一体的普陀"环球不夜港"；以"夜间文化社交聚场"为核心，构建多维夜生活矩阵的杨 浦"活力大学路"；打造沉浸式、场景化文化消费体验中心的闵行"首尔夜市"；以上生新所为核心，融 合"文化体验+美食消费+夜间社交"的长宁"上生·夜未央"。 市领导华源出席并启动"精彩夜上海"系列活动。 昨天晚上，"精彩夜上海"系列活动在新天地南里正式启幕，为正在火热开展的第二届"上海之夏"国 际消费季再添一把火。活动现场发布了首批5个"夜间经济人气地标"和5个"夜生活好去处"，供广大游客 和市民"按图索骥"。 首批"夜间经济人气地标"分别为：以"石库门+漫步式夜生活"为特色，汇聚多国料理、艺术展览、 主题酒吧与音乐节庆的新天地——太平湖区域；以"露台经济"为特色，路易号巨轮火爆出圈，打造"静 安夜航"的吴江路——丰盛里区域；以"水岸多元业态"为特色，打造"艺术+空间+消费"滨水休闲集聚区 的西岸梦中心区域；以"浦江夜景"为特色，联动 ...