夜间消费
Search documents
广西南宁“风味烧烤+桂酒精酿” 集市人气火爆 助力城市夜间消费活力
Sou Hu Cai Jing· 2025-10-20 10:39
"风味烧烤+桂酒精酿"特色美食集市人气火爆(央广网发 广西壮族自治区商务厅供图) 现场,"八桂烧烤联盟区"汇集了果酱烤肥牛、紫苏蜂蜜烤肥牛、蜜汁烤排骨、非遗老友烤鱼、假篓肥牛、烤隔山肉、茉莉香烤鸡、螺蛳烤肠等40多种风味烧 烤,广西农垦的烧烤车还带来了老友风味、果酱风味、孜然风味的桂非脆鱼串;"桂酒精酿区"同样精彩纷呈,"中华老字号"丹泉、桂林三花及"桂字号"天龙 泉、漓泉啤酒等知名桂酒品牌集中亮相,漓泉啤酒精酿打酒车现场提供鲜打精酿,桂酒清甜配烧烤,让夜间烟火气愈发浓厚。 本次"风味烧烤+桂酒精酿"特色美食集市是2025"寻味八桂 惠享食光"服务消费嘉年华的第二场活动,将广西烧烤特色与本土桂酒精酿近距离呈现给广大消费 者,持续放大消费拉动效应,为广西餐饮行业注入了活力。接下来,第三场特色美食集市将于10月25日至26日在南宁东盟盛天地商业步行街开市,届时,广 西人熟悉的爆炒生料将与新式茶饮的清爽碰撞出别样风味。 食客们排队购买烧烤(央广网发 广西壮族自治区商务厅供图) 央广网南宁10月20日消息(记者梁瑜琳)10月18日至19日,一场以"风味烧烤+桂酒精酿"为特色的美食集市在广西南宁内街文化创意园成功举办。 ...
居民夜间消费意愿研究报告发布我省98.4%居民参与夜间消费
Xin Hua Ri Bao· 2025-10-16 23:22
Core Insights - The report indicates that night-time consumption in Jiangsu Province has become an essential part of residents' daily lives, with 98.4% participation in night-time spending [1][2] - Online consumption dominates, but there is significant potential for offline growth, with a diverse range of channels emerging [1] - The peak consumption period is during the golden hours (20:01—22:00), while late-night spending (after 24:00) accounts for only 1.9% [1] Group 1: Consumption Trends - Night-time consumption constitutes 40% of residents' total daily spending, highlighting a new growth momentum in consumption [2] - The primary motivations for night-time spending include health-conscious living, with shopping, dining, and entertainment being the top three activities [1][2] Group 2: Consumer Satisfaction and Expectations - The overall satisfaction score for night-time consumption is 79.6, indicating a good level but with room for improvement [2] - Nearly 90% of residents expressed a willingness to increase night-time spending if the quality of entertainment, tourism, shopping, and dining improves [2] Group 3: Specific Consumer Preferences - In dining, residents desire more convenient ordering and delivery services, along with a wider variety of food options [2] - In shopping, there is a demand for rest areas, drinking facilities, children's play areas, and greater discounts [2] - In entertainment, residents are looking for immersive experiences, unique projects like escape rooms, and more family-friendly options [2]
北京重点商圈假期迎客5966.8万人次
Bei Jing Shang Bao· 2025-10-08 15:41
Group 1: Consumer Market Performance - During the National Day and Mid-Autumn Festival holiday, Beijing's consumer market showed strong resilience and vitality, with sales reaching 9.51 billion yuan across monitored sectors including department stores, supermarkets, and restaurants [1] - The total foot traffic in 60 key commercial districts reached 59.668 million, marking a year-on-year increase of 13.9% [1] - New projects launched before the holiday became popular destinations for consumers, while traditional shopping areas remained the first stop for tourists visiting Beijing [1] Group 2: Event-Driven Consumption - Various events during the holiday, such as the WTT China Grand Slam and China Open, significantly boosted consumption, with foot traffic in the Xicheng and Beiyuan commercial districts increasing by 110% and 5.9% respectively [1] - Activities like the "Event Ticket Benefits Season" in Shijingshan District offered discounts at over 200 merchants, enhancing consumer engagement [1] - The "Open Live Second Venue" collaborated with multiple locations to create immersive experiences, linking over 100 brands and stimulating regional consumption [1] Group 3: Night Economy Growth - The "Night Tour Beijing" initiative saw nighttime foot traffic in key commercial districts reach 28.116 million, a year-on-year increase of 23.3% [2] - Notable increases in nighttime foot traffic were observed in Chaoyang District, with the "International Light Consumption Season" and water performances contributing to a 39.1% increase in foot traffic [2] - Events combining music and market experiences effectively attracted visitors and stimulated nighttime consumption [2] Group 4: New Store Openings and Consumer Engagement - The opening of new stores during the holiday period led to significant increases in foot traffic, with the Doujing and Chaoyang Qing commercial districts seeing increases of 37% and 18.1% respectively [3] - The Chaoyang Joy City reported a 27% increase in foot traffic, driven by the launch of over 10 new stores and unique exhibitions [3] - The introduction of themed tourism routes and activities catered to diverse consumer needs, enhancing the holiday shopping experience [3] Group 5: E-commerce and Offline Integration - E-commerce platforms experienced a surge in offline business during the holiday, with some platforms reporting over 5 million customers visiting their stores [5] - Sales of mooncakes and other festive products saw significant increases, with JD's mooncake sales growing over 300% compared to the previous month [5] - The demand for home appliances also surged, with sales of projectors, coffee machines, and gaming consoles increasing by 245%, 181%, and 292% respectively [6]
国庆中秋假期北京重点商圈客流量达5966.8万人次
Bei Jing Shang Bao· 2025-10-08 08:40
Core Insights - During the eight-day holiday, key monitored retail sectors in Beijing achieved sales of 9.51 billion yuan, with a foot traffic of 59.668 million in 60 key business districts, marking a year-on-year increase of 13.9% [1] - The new Shougang Park and Beiyuan business districts saw foot traffic increase by 1.1 times and 5.9% respectively, driven by major events like the WTT China Grand Slam and the China Open [1] - Nighttime consumption significantly boosted business district activity, with nighttime foot traffic reaching 28.116 million, a year-on-year increase of 23.3% [2] Retail Performance - Key retail formats such as department stores, supermarkets, specialty stores, restaurants, and e-commerce contributed to a total sales figure of 9.51 billion yuan during the holiday [1] - The Shougang Park and Beiyuan business districts experienced substantial growth in foot traffic, indicating a positive trend in consumer engagement [1] Event-Driven Consumption - Events like the WTT China Grand Slam and the China Open effectively stimulated consumer spending, with promotional activities linked to these events enhancing the shopping experience [1] - Various districts implemented initiatives such as the "Event Ticket Benefits Season" to encourage spending across multiple sectors, including dining, retail, and entertainment [1] Nighttime Economy - The nighttime economy played a crucial role in enhancing the vibrancy of business districts, with significant increases in nighttime foot traffic in areas like Chaoyang and Yansha Blue Harbor [2] - The "International Light Consumption Season" in Chaoyang contributed to the branding of "Sleepless Chaoyang," showcasing the potential of nighttime activities to attract consumers [2]
“夜”态升级!淮海路双节消费盛宴“夜”来越嗨
Sou Hu Cai Jing· 2025-09-28 11:52
Core Viewpoint - The launch of the "光影长廊" lighting ceremony on Huaihai Road marks the beginning of the National Day and Mid-Autumn Festival shopping season, aiming to enhance the night-time economy and consumer experience in the Huangpu District [1][6][31] Group 1: Night Economy Initiatives - The lighting ceremony is part of Huangpu District's efforts to promote the integration of commerce, tourism, culture, and sports, creating vibrant night-time consumption scenarios [9] - From September 26 to October 16, Huangpu District is distributing special night-time consumption vouchers, including discounts for over 60 retail stores in key shopping areas like Huaihai Road and Nanjing Road [14] - The "光影节淮海路环彩流光手提袋" initiative offers exclusive benefits for night-time shoppers at designated stores, enhancing the appeal of night-time shopping [18] Group 2: Thematic Marketing Activities - Huaihai Road's commercial area is launching a series of themed marketing activities for the dual festivals, focusing on fashion consumption, interactive entertainment, art exhibitions, and cultural experiences [12] - The "漫游黄浦·次元幻想季——幻境淮海路" event features traditional brands engaging in innovative activities to attract visitors and rejuvenate traditional consumption scenes [16] - New retail experiences are being introduced, such as the "新天地玩车节" at Xintiandi, which combines classic car culture with modern lifestyle elements [20] Group 3: Cultural and Artistic Events - The "思南月圆生活节" at Sinan Mansion will host over a hundred events, including performances and art markets, to enrich the cultural consumption landscape [24] - K11 Art Mall is presenting the "芝麻街 奇妙艺境" exhibition, celebrating the 55th anniversary of a classic IP through artistic reinterpretation [26] - Various art exhibitions, including "微笑公园" and "badgirl和她的朋友们," showcase contemporary art and engage the community in cultural dialogue [29]
拉动消费超65亿元!不夜重庆“越夜越火爆”
Sou Hu Cai Jing· 2025-09-24 12:12
Core Insights - The 2025 China (Chongqing) New Business Development Intercity Exchange Conference was held on September 23, showcasing the success of the "2025 Never-Sleeping Chongqing Life Festival" which attracted over 180 million visitors and generated over 6.5 billion yuan in consumption [1][3]. Group 1: Event Overview - The "2025 Never-Sleeping Chongqing Life Festival" focused on unlocking various night-life consumption methods, connecting city-wide and multi-industry night-time consumption resources through over 200 unique events and participation from more than 10,000 businesses [5]. - The festival included various themed activities, such as the launch of the "2025 Never-Sleeping Chongqing Life Festival" and the third Chongqing International Beer Culture Festival, which attracted 8.5 million visitors and generated nearly 260 million yuan in sales [5]. Group 2: Consumer Engagement - The festival's activities were designed to enhance consumer engagement, with significant participation in events like concerts and sports, which became key drivers of night-time consumption [6]. - Notable concerts at venues like Huaxi LIVE and Chongqing Olympic Sports Center attracted approximately 140,000 attendees, boosting related sectors such as transportation, accommodation, and dining [6]. Group 3: Regional Impact - Various regions, including Yuzhong, Wushan, and Wanzhou, hosted diverse themed activities, with Fuling receiving 7.263 million visitors and total spending of 7.59 billion yuan, reflecting growth rates of 23.3% and 27.6% respectively [5].
在星河与人声之间看见湖北的烟火
Xiao Fei Ri Bao Wang· 2025-09-08 02:44
Core Insights - The integration of culture and tourism in Hubei is not merely about combining scenic spots with performances, but represents a profound transformation of urban character, consumer logic, and lifestyle [1][2][3] Group 1: Cultural and Tourism Integration - The first step in cultural tourism integration is to make culture "return" to the memories that people want to revisit, creating reasons for tourists to visit [1] - The immersive experiences in places like Xiangyang and Wudang Mountain highlight the importance of emotional connections and interactions that keep visitors engaged beyond discounts [2][3] Group 2: Economic Impact - The new night consumption model in Xiaogan, which includes diverse activities such as market browsing, food tasting, and performances, has led to an average nightly reception of 15,000 visitors and increased local merchant revenue by over 300,000 yuan [3] - The shift from tourism projects to lifestyle consumption scenarios indicates a successful migration of cultural experiences into everyday life, enhancing the overall economic impact of the tourism sector [3]
广州启动2025年夜间消费季
Ren Min Ri Bao· 2025-08-20 22:26
Core Viewpoint - The 2025 Guangzhou Night Consumption Season has been launched, emphasizing the theme "Guangzhou Night, Exciting Without Boundaries" and will run throughout the second half of the year [1] Group 1: Event Overview - The event is initiated in the Yuexiu District of Guangzhou, specifically at Beijing Road Tongqingfang [1] - The Guangzhou Municipal Bureau of Commerce outlines the event's framework based on "government platform, market operation, resource integration, city-wide linkage, and cross-industry integration" [1] Group 2: Objectives and Features - The consumption season aims to highlight the integration of commerce, tourism, culture, sports, and health, enhancing the night consumption experience [1] - A series of unique activities will be organized to showcase the charm of Guangzhou at night from multiple perspectives [1] - The initiative supports Guangzhou's goal of developing into an international consumption center city [1]
宁波宁海启动夏季文旅促消费活动
Sou Hu Cai Jing· 2025-08-18 04:02
Core Points - The summer cultural tourism consumption event in Ninghai County, Ningbo, aims to ignite enthusiasm for summer nights and promote the beauty of life through a week-long series of activities [1][6] - The event features six cultural tourism promotion officers and introduces four premium tourism routes along with six major consumption scenarios to enhance Ninghai's cultural tourism resources [3][6] - A significant distribution of one million cultural tourism consumption vouchers is part of the event, connecting various aspects of tourism and consumption [3][6] Group 1 - The event commenced with a performance of a lotus dance, showcasing the artistic and cultural richness of Ninghai [3] - The event includes traditional performances, non-heritage skill demonstrations, and immersive experiences to enhance visitor engagement [5][6] - The Ninghai City God Temple, a key cultural site, has been upgraded and reopened, emphasizing its role in preserving local cultural heritage [5][6] Group 2 - The Ninghai County Cultural and Tourism Bureau emphasizes the integration of ancient architecture and intangible cultural heritage to promote cultural tourism [6][7] - The ongoing development of Ninghai's cultural soft power is highlighted by the establishment of cultural institutions and the enhancement of historical sites [7] - Future plans include consolidating cultural tourism resources to create a vibrant urban cultural experience that combines heritage, leisure, and consumption [7]
夏日夜练“火”起来:带动全民健身 点燃夜间消费新热潮
Yang Shi Wang· 2025-08-07 03:30
Core Insights - The article highlights the growing trend of nighttime sports activities among citizens, driven by extended venue hours and new fitness initiatives, which has sparked a surge in nighttime consumption [1][3]. Group 1: Nighttime Sports Initiatives - Various cities are actively promoting "night training" models, extending venue hours, and launching point-based activities to encourage public fitness [1]. - In Huangshi, Hubei, the Fuke Sports Center has seen attendance soar to over 300 sports enthusiasts each night, doubling the numbers from previous months [1]. Group 2: Venue Enhancements and Offerings - The sports center has introduced a 360-degree goal capture system that allows users to record, replay, and download their game highlights, enhancing user engagement [3]. - A variety of training courses, including table tennis and badminton, have been launched, allowing participants to earn points for discounts, effectively converting foot traffic into revenue [3]. Group 3: Diverse Sports Programs - The sports center has tailored its nighttime sports services to meet diverse citizen needs, organizing events like a community basketball challenge with 10 categories based on age and group, attracting over 500 participants [4]. Group 4: Outdoor Water Sports - In Yiyang, Hunan, outdoor water sports have become popular during summer evenings, with activities like jet skiing and paddleboarding drawing crowds, providing both excitement and a refreshing experience [6].