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爆发式增长、“出海”效应凸显……外商云集中国玩具展 凸显中国市场“强磁力”
Yang Shi Wang· 2025-10-20 03:46
Core Insights - The 23rd CTE China Toy Expo and four other exhibitions were held in Shanghai, attracting 2,629 exhibitors and 5,426 brands from 41 countries and regions, showcasing China's market appeal and innovation potential [1] - The exhibitions included CTE China Toy Expo, CLE China Licensing Expo, CKE China Baby and Child Products Expo, and CPE China Early Education Expo, covering a total area of 230,000 square meters, with a significant increase in international participation [1] - The number of overseas exhibitors at the CLE China Licensing Expo increased by 65% year-on-year, highlighting China's global market influence [1] Group 1 - The exhibitions showcased explosive growth in overseas exhibitors, with a concentration of global leading brands and a notable "going out" effect of industrial clusters [6] - Over 1,200 export-oriented exhibitors participated, indicating a shift from merely processing for foreign brands to having independent designs and brands, reflecting the soft power of China's toy industry [8] - The event provided a platform for global industry collaboration and demonstrated China's commitment to expanding openness and promoting industrial innovation [9] Group 2 - Key trends in the market are emerging from China, with companies actively collaborating with major partners to scale up [4] - The number of visitors and buyers at the event was impressive, indicating a growing and expanding market [4] - Exhibits included smart toys and environmentally friendly products, showcasing new trends in the industry [6]