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网易执行副总裁胡志鹏:AI的价值不在于替代人力,而在于释放创意与技术潜力
Group 1 - The 2025 Yunqi Conference, themed "Cloud Intelligence Integration and Carbon-Silicon Symbiosis," gathered over 2,000 guests from more than 50 countries to showcase advancements in AI technology and its industrial applications [1] - Hu Zhipeng, Vice President of NetEase Group, emphasized the role of gaming technology as a key testing ground for AI advancements, highlighting its historical significance in technological evolution [1][2] - NetEase's approach focuses on "efficiency leap, innovation-driven, and industrial restructuring," exploring how gaming technology can benefit the real economy [1] Group 2 - AI's value is highlighted as a means to unleash creativity and technical potential rather than replacing human labor, with NetEase integrating AI throughout the game production process to enhance efficiency [2] - Specific improvements include a 70% increase in scene design efficiency, a 30% boost in animation production efficiency, and a 250% increase in marketing efficiency through AI-driven user profiling and intelligent customer service [2] - The "Mine Innovation Solution" by NetEase Fuxi addresses challenges in the mining industry, achieving a 20% overall efficiency increase and a 30% cost reduction through technology migration and automation [2] Group 3 - To democratize technological benefits across industries, NetEase launched the "NetEase Youling Platform," creating a global intelligent collaboration network with partners like Alibaba Cloud [3] - The AOP (Agent-Oriented Programming) paradigm introduced by NetEase emphasizes the continuous evolution of intelligent agents to enhance human-machine collaboration [3] - NetEase's AI practices span from gaming to mining, focusing on human-machine collaboration and providing a replicable path for industrial intelligent transformation [3]
网易雷火胡志鹏:游戏科技重塑虚拟创造力与现实生产力
Xin Lang Ke Ji· 2025-09-24 09:16
Core Insights - The conference emphasized the role of gaming technology as a key testing ground for AI, showcasing NetEase's achievements in enhancing new productivity through AI integration in game development [2] - AI is positioned not as a replacement for human labor but as a means to unlock creative and technical potential, significantly improving efficiency across various stages of game production [2][3] Group 1: AI Integration in Game Development - AI assists in creative design by generating story outlines, character settings, and dynamic adjustments, freeing up creators' time [2] - In art production, NetEase has established over 1,000 new production pipelines, achieving a 70% increase in scene design efficiency and a 30% overall improvement in animation production, with some scenes seeing efficiency gains of up to 300% [2] - AI code generation tools have improved development efficiency by 50%, with the quality of AI-generated logic reaching expert levels [2] Group 2: User-Generated Content and Community Engagement - The "Director Mode" in the game "Nirvana in Fire" allows players to take on roles such as director and screenwriter, supported by AI technologies, transforming millions of players from content consumers to creators [3] - Over 10 million UGC animations have been created, with video views reaching billions, revitalizing the gaming ecosystem [3] Group 3: AI Solutions in Traditional Industries - NetEase's "Mining Innovation Solution" addresses challenges in the mining industry through a three-step approach: game technology transformation, data collection, and gradual automation [3] - In a test at an open-pit mine in Inner Mongolia, the solution achieved 80% efficiency compared to manual labor, with 70% of processes requiring no human intervention, resulting in a 20% overall efficiency increase and a 30% cost reduction [3] Group 4: Collaborative AI Ecosystem - The "NetEase Youling Platform" aims to democratize technological benefits across industries, focusing on empowering individuals and fostering collective intelligence [4] - The AOP (Agent-Oriented Programming) paradigm promotes continuous evolution of intelligent agents to enhance human-machine collaboration [4] Group 5: Supportive AI Infrastructure - The NetEase Youling·Yisheng Zhuxiang model service platform provides integrated AIGC services, covering large language models, speech models, video models, and image models, offering cost-effective solutions for both NetEase and external users [5]