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人气火、活力旺、供应足 文旅消费热度攀升 “假日经济”活力满满
Yang Shi Wang· 2025-10-09 07:35
Core Insights - The consumption market is experiencing a vibrant atmosphere during the Mid-Autumn Festival and National Day holiday, with a notable increase in service consumption and new travel trends [1][8] Group 1: Service Consumption Trends - Service consumption has surged, with activities like autumn sightseeing becoming increasingly popular, as seen in scenic spots like Songfeng Mountain in Heilongjiang [4] - New consumption scenarios integrating culture, sports, and tourism are emerging as key drivers for holiday consumption growth, exemplified by the new Peach Blossom Island area in Taihu Performing Arts City, Zhejiang [6] - The trend of "traveling with events" has gained traction, with Shanghai promoting tourism packages linked to recent tennis events, significantly boosting retail and dining around event venues [8] Group 2: Local Features and Market Dynamics - Various regions are emphasizing local characteristics to invigorate consumption in commercial districts, creating lively markets filled with food and attractions [10] - Shanghai's Yuyuan Garden has launched a "Food Carnival," showcasing local and national delicacies, enhancing the holiday experience for visitors [12] - The "Ziyang Night Alley" in Jiaxing, Zhejiang, has been revitalized with vibrant lighting and community-friendly designs, attracting both locals and tourists [14][16] Group 3: Product Consumption and Health Trends - The product consumption landscape is also evolving, with a growing preference for healthy food options, particularly green and organic products [18] - During the Mid-Autumn Festival, businesses introduced low-oil and low-sugar mooncakes, which have been well-received by consumers, highlighting a shift towards healthier choices [20] - Data from major e-commerce platforms indicates a 27.9% increase in sales of green organic foods during the holiday, reflecting changing consumer preferences [22]