供给端精准发力，丰富产品承接消费需求 近期，浙江宁波、四川成都、广东佛山、湖北恩施等地中小学迎来首个秋假，不少家庭借此机会规划出 游，旅游市场掀起一波错峰出行的热潮。 秋假期间，热门旅游目的地人气爆棚，上海迪士尼门票被抢购一空，九寨沟景区门票提前约满，三星堆 博物馆门票也早早售罄，市场呈现淡季不淡的火热态势。 不难发现，秋假的落地，不仅能引导学生走出校园、缓解学业压力，也带动了景区等相关消费持续升 温，为传统旅游淡季注入了新的活力。 多地秋假密集落地，催生错峰出游新窗口 这一轮旅游消费热潮的背后，是国家政策与地方实践的紧密配合。 9月16日，商务部等9部门对外发布《关于扩大服务消费的若干政策措施》，明确提出探索设置中小学春 秋假，相应缩短寒暑假时间，增加旅游出行等服务消费时间。 不仅如此，浙江洞头多家景区推出秋假专属福利，在2025年11月1日-11月30日，半屏山景区对全国在校 中小学生免票且一位陪同家长同享。 去哪儿旅行数据显示，秋假期间，四川省内门票总体预订量较去年同比增长3.4倍，环比秋假前五天增 长1.4倍。 同在11月12日-14日，佛山市中小学生也迎来首个秋假，加上周末形成5天小长假。 秋假政策 ...

Group 1: Autumn Scenery in Nanjing - The stone elephant road of Ming Xiaoling in Nanjing is entering its best viewing period as autumn colors peak [4] - The road features a variety of trees, with the west side dominated by yellowing beech trees transitioning to red, while the east side showcases colorful leaves from sweetgum, ginkgo, and maple trees [4] Group 2: Dan Gui Blossoms in Fujian - In Pucheng County, Fujian, the blooming of 80,000 acres of Osmanthus flowers marks the peak of the season, attracting numerous visitors [5] - The ancient "Nine Dragons Osmanthus" tree has become a popular attraction, showcasing vibrant orange-red flowers that fill the air with a sweet fragrance [5][7] - Pucheng has a long history of cultivating Osmanthus, with over 200 million trees and an annual production of more than 50,000 kilograms of fresh flowers, forming a complete industry chain [10] Group 3: Maple Viewing in Shandong - In Laixi, Shandong, over a thousand acres of maple trees are at their best viewing period, enhancing the local cultural tourism development [11] - The area has transformed from barren land to a thriving maple forest through the introduction of quality red maple varieties over the past decade [14] - Local initiatives include creating scenic pathways and hosting unique events like "Maple Feast" and "Intangible Cultural Heritage Exhibition" to enhance visitor experiences [14][17]

Group 1 - The article highlights the peak viewing period for autumn foliage at Beigong National Forest Park, with 3,000 acres of colorful leaves creating a vibrant landscape [1][6] - The core viewing area, known as Caiye Ping, features a variety of tree species that are sensitive to temperature changes, with an 80% color change rate currently observed [4][6] - The park has introduced new activities, including a stamp collection challenge, where visitors can earn prizes by collecting stamps from different autumn-themed spots [9][11] Group 2 - The park is experiencing high visitor traffic, with daily attendance ranging from 17,000 to 19,000 people on weekends, prompting the addition of electric vehicles and service points for visitor assistance [13] - In addition to Beigong National Forest Park, the article mentions a thousand-year-old ginkgo tree in Xi'an, which has also reached its peak viewing period, with 80% of its leaves turning golden yellow [21][19] - The article describes the scenic beauty of the Hanfeng Lake National Wetland Park in Chongqing, attracting cycling enthusiasts to enjoy the ecological landscape [23][25]

Group 1 - The best viewing period for autumn leaves at Changshou Mountain Scenic Area in Henan has arrived, with over 100,000 yellow-leaf trees turning red, achieving a color change rate of over 60% [3][13] - The scenic area features a variety of trees, including yellow-leaf, maple, and ginkgo, creating a vibrant landscape that changes with elevation [5][11] - The scenic area offers a hiking route that combines distant viewing and close appreciation of the autumn leaves, with a total elevation of 780 meters [8][11] Group 2 - In Beijing's Pinggu District, the best time for autumn viewing has also arrived, with colorful leaves and clear autumn waters creating a picturesque scene [15][17] - Jiangsu's Yangzhou is experiencing a rise in tourism as osmanthus flowers bloom, attracting visitors to various scenic spots [18][19] - Zhangjiajie in Hunan is seeing a surge in off-peak tourism, with daily visitor numbers nearing 10,000, and over 45.25% of visitors being international [26][28] Group 3 - In Xinjiang's Aksu region, the golden poplar trees are in their prime viewing season, attracting tourists to the area [29][31] - The local government is enhancing tourism facilities and promoting ecological tourism, integrating poplar viewing with cultural experiences [35][33]

Core Insights - The consumption market is experiencing a vibrant atmosphere during the Mid-Autumn Festival and National Day holiday, with a notable increase in service consumption and new travel trends [1][8] Group 1: Service Consumption Trends - Service consumption has surged, with activities like autumn sightseeing becoming increasingly popular, as seen in scenic spots like Songfeng Mountain in Heilongjiang [4] - New consumption scenarios integrating culture, sports, and tourism are emerging as key drivers for holiday consumption growth, exemplified by the new Peach Blossom Island area in Taihu Performing Arts City, Zhejiang [6] - The trend of "traveling with events" has gained traction, with Shanghai promoting tourism packages linked to recent tennis events, significantly boosting retail and dining around event venues [8] Group 2: Local Features and Market Dynamics - Various regions are emphasizing local characteristics to invigorate consumption in commercial districts, creating lively markets filled with food and attractions [10] - Shanghai's Yuyuan Garden has launched a "Food Carnival," showcasing local and national delicacies, enhancing the holiday experience for visitors [12] - The "Ziyang Night Alley" in Jiaxing, Zhejiang, has been revitalized with vibrant lighting and community-friendly designs, attracting both locals and tourists [14][16] Group 3: Product Consumption and Health Trends - The product consumption landscape is also evolving, with a growing preference for healthy food options, particularly green and organic products [18] - During the Mid-Autumn Festival, businesses introduced low-oil and low-sugar mooncakes, which have been well-received by consumers, highlighting a shift towards healthier choices [20] - Data from major e-commerce platforms indicates a 27.9% increase in sales of green organic foods during the holiday, reflecting changing consumer preferences [22]

Group 1 - The tourism market is experiencing a shift towards personalized and in-depth travel experiences, moving away from traditional popular attractions [1] - During the National Day holiday, major cities like Beijing, Shanghai, and Chengdu remain top destinations due to their robust tourism infrastructure and resources [1] - There is a significant rise in interest for lesser-known county-level cities, with Alshan seeing a 340% increase in popularity for autumn tours [1] Group 2 - Three major themes have emerged: autumn tours, traditional cultural tours, and red tourism, with autumn tours gaining the most attention [1] - Popular self-driving routes such as Duku Highway and Gannan are trending, reflecting a preference for flexible travel styles [1] - The expansion of visa-free policies and increased international flight availability has made the eight-day holiday a key opportunity for outbound travel, with hotel bookings in popular countries doubling year-on-year [1] Group 3 - Social media influences travel decisions, with destinations that offer visually appealing experiences gaining popularity, indicating a maturation in the travel market [2]

Group 1 - The tourism market is experiencing a shift towards personalized and in-depth travel experiences, moving away from traditional popular attractions [1] - Major cities like Beijing, Shanghai, Chengdu, and others remain top destinations due to their comprehensive tourism facilities and rich resources [1] - The three main popular themes for travel this year are autumn sightseeing, traditional cultural tours, and red tourism, with autumn-themed trips gaining significant attention [3] Group 2 - There is a notable surge in interest for lesser-known county-level cities, with destinations like Alshan and Tengchong seeing explosive growth, particularly Alshan with a 340% increase in popularity for autumn trips [4] - Self-driving tours in regions such as Ulan Butong and Gannan are highly favored, reflecting a trend towards a "travel while playing" model [6] - The expansion of visa-free policies and increased international flight routes have made the eight-day holiday a key opportunity for outbound travel, with hotel bookings in popular countries doubling year-on-year [8]

Core Insights - The upcoming Mid-Autumn Festival and National Day holiday is expected to set new records in both travel numbers and tourism spending, marking it as a significant travel window before winter tourism begins [3][7] - Inter-provincial border tourism is emerging as a popular choice, with online travel platforms reporting a 58% year-on-year increase in orders for inter-provincial border cities during the National Day holiday [1][3] Group 1: Travel Trends - The trend of "inter-provincial border travel" is gaining traction, allowing travelers to experience multiple provinces efficiently, with notable increases in bookings for cities like Zhaotong and Ganzhou, which saw increases of 95% and 70% respectively [1] - The demand for autumn-themed travel experiences is rising, with searches for destinations like Benxi and Wushan increasing by 20% and 60% respectively, indicating a shift towards immersive experiences rather than mere sightseeing [5][7] Group 2: Cultural and Thematic Activities - Various regions are enhancing their cultural offerings, such as Zhangjiajie hosting a series of non-material cultural heritage exhibitions during the holiday, showcasing ethnic minority performances [8][10] - Shaanxi province is organizing over 2,500 cultural and tourism activities, including themed events and new autumn travel routes, to attract visitors during the holiday [11][15] Group 3: Consumer Preferences - There is a growing preference for family-oriented travel experiences, with tourists seeking more control over their itineraries and a focus on emotional value in their travel choices [7] - The popularity of immersive and experiential travel products is on the rise, with searches for unique experiences like "watching the sunrise from a hotel bed" significantly increasing [7]

Group 1 - The 2025 National Day and Mid-Autumn Festival holiday is expected to stimulate diverse travel demands, with an 8-day long holiday attracting significant interest in various travel experiences [1] - Nanjing ranks in the top 10 for popular domestic travel destinations, with specific rankings of 8th for overall domestic travel, 6th for self-driving trips, and 9th for free travel packages [1] - The popularity of themed travel products such as autumn viewing, cultural tourism, and red tourism is on the rise, with a notable increase in group travel inquiries and bookings for Nanjing [1] Group 2 - Ctrip reports a 45% year-on-year increase in cross-province travel orders for the holiday, highlighting a shift in traveler preferences towards immersive experiences rather than traditional sightseeing [2] - Nanjing's overall tourism order volume has increased by 60% year-on-year, with major sources of visitors coming from cities like Shanghai, Beijing, and Guangzhou [2] - Tongcheng Travel indicates a doubling in bookings for domestic short trips and a more than 20% increase in spending on long-distance group tours during the holiday period [2]