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重生的TA | “不躺平”的华强北老板:两招,撕破价格战困局!
新浪财经· 2025-05-22 00:43
Core Viewpoint - The story of a Shenzhen Huaqiangbei merchant, A Teng, reflects the challenges faced by millions of merchants in the area, highlighting a battle for survival and rebirth in a competitive market [3]. Group 1: Profit Decline and Market Changes - A Teng's profit margin has plummeted from 20% to around 5%, with a significant reduction in shipment volume [5][4]. - The increasing transparency of prices has led to rapid product obsolescence, requiring constant updates to offerings [5]. - Customers have become more knowledgeable, often dictating product specifications based on their own research [5]. Group 2: Strategies for Recovery - A Teng aims to regain control by actively seeking customers through trade shows, which provide direct access to end clients and better conversion rates [8]. - The shift from being perceived as a trader to a manufacturer is crucial, allowing for price and brand optimization [9]. - A Teng emphasizes the importance of service quality, ensuring timely delivery and product guarantees to retain large-volume clients [9]. Group 3: Upcoming Events and Opportunities - The first "Good Life Expo" will be held from June 27 to 29 in Beijing, aimed at stimulating consumer activity and supporting quality brand growth [11]. - The expo will feature a unique online-offline integration model, connecting quality product/service companies with domestic distribution channels [11].