从成本构成看，此次涨价涉及的费用种类多样，既有常见的基本费率、综合费率、旺季附加费、重型货 物附加费（HLC）等，也出现碳排放附加费、进口检验扫描费等较少见的新型费用。在一些价格构成 里，碳排放附加费约为15—20美元/TEU，"进口检验扫描费"每箱25欧元，有些船运公司则聚焦部分热 门航线，对所有箱型征收每柜500美元的普涨运费。此外，还有"加收每柜1000美元的'运费恢复'费""200 美元取消费"等。 往前回溯，2024—2025年，全球海运市场实际已出现多轮集中或大幅涨价。2024年11—12月，同样在淡 季期间，受美加增关税等多重因素推动，海运运价在淡季持续上调。2025年4月底，地中海航运、马士 基、达飞、赫伯罗特、ONE等航运巨头密集公布运价调整计划，核心围绕附加费增收与基础运价上 调，覆盖远东—北美、亚洲—地中海、亚洲—拉丁美洲等热门航线。更近的还有2025年11月中旬，亚欧 航线已提前出现一轮涨价潮。达飞、赫伯罗特、地中海航运等巨头同步上调亚欧航线基础运价 （FAK），参与船司数量众多。 从多方承压到分化应对 2025年12月中旬以来，国际海运市场掀起涨价潮。其中，北非航线40尺柜运价最高突 ...

据行业监测最新数据，2025年深圳跨境电商卖家线上交易额突破1万亿元人民币。 2025年以来，跨境电商行业的政策春风，催生了大卖赴港IPO热潮，在深圳华强北卖数据线起家的绿联科技，成为这股热潮中的亮眼代表之一。 近日，这家已在深交所挂牌上市的跨境巨头，再次抛出重磅消息：经董事会审议通过，公司拟发行境外上市股份(H股)并申请在港交所主板上市。 消息一出，近五日股价大涨，截止今日收市，市值已超260亿元。 | 市 整 个 监 | 65.00 60.71 | 郷 関 同 低 | 66.50 62.08 | | --- | --- | --- | --- | | 成交额 换手率 | 3.92 Z 2.83% | 总市值 市盈™ | 263.26亿 43.35 | 全年营收将超90亿元 强劲的资本市场表现，背后是扎实的业绩支撑。 2025年前三季度，公司实现营业收入63.64亿元，同比增长47.80%；归母净利润达4.67亿元，同比增长45.08%； 这两项数据已双双超越2024年全年水平，按此势头，全年营收有望突破90亿元大关。 | | 本报告期 | 本报告期比上年同期 | 年初至报告期末 | 年初至报告期末比上 | ...

1月4日，多名罗马仕员工向南都湾财社记者表示，该公司已在内部宣布将停工停产状态延续一年，有员 工透露，这一通知是在2025年12月31日23时59分发布的。 这意味着，自去年7月7日宣布停产6个月以来，这家主营移动电源的深圳企业仍未摆脱经营困境，持续 面临挑战。 罗马仕、安克创新、小米等多家品牌的充电宝于去年陷入产品质量争议，多位网友投诉部分充电宝存在 自燃情况。其中，2025年6月16日，罗马仕宣布召回超49万台充电宝，指出由于部分电芯原材料来料原 因，极少数产品在使用过程中可能存在过热现象，在极端场景下可能产生燃烧风险，存在安全隐患。同 年12月11日，深圳罗马仕科技有限公司因违反强制认证规定以及涉嫌虚假宣传，被罚款123万元，没收 违法所得12366元。 采写：南都湾财社记者 冯家钜 据蓝鲸科技3日消息，有知情人士透露，罗马仕已在内部启动 "重生计划" 重组方案，相关立项工作将于 2026年1月正式落地，公司力争在2026年第一季度完成资金引入与重组工作，同步重新获取新3C认证， 全面恢复产品销售体系。此外，罗马仕已与红杉资本、金沙江创投等知名投资机构展开洽谈，也与多家 供应商协商债转股解决方案。 就此 ...

正是这样一批批"粤字号"货物，把广东推上了中国跨境电商的前排位置——公开数据显示，广东跨境电商进出口规模从2015年的113亿元跃升至2024年的 7454亿元，9年扩大约66倍，长期占全国总量的三分之一以上；而其全省21个地级市也已实现跨境电商综试区全覆盖，一条从珠三角延伸到粤东粤西的"线上 海上丝路"基本铺开。 而在更宏观的外贸底盘上，海关总署广东分署数据显示，广东外贸已连续39年居全国首位，跨境电商出口年均增速达51.4%，位列全国第一。在这样的体量 与增速支撑下，跨境电商不再只是新渠道，而成为广东外贸结构中最活跃的一股力量。 依托粤港澳大湾区的开放格局与"世界工厂"的制造底盘，广东跨境电商正从"平台铺货 + 外贸批发"加速迈向"品牌出海 + 数字供应链"。 产业地图：三条"出海动脉" 广东的跨境电商之所以能跑出规模，并不是单靠几个头部卖家"冲"出来的，而是因为它背后站着全国最成体系、最成规模的制造业版图。珠三角沿线，多年 工业化沉淀出的工厂群、辅料市场、外贸生态和专业镇经济彼此交织，逐渐汇成几条结构稳定、分工清晰、各有专精的产业带。 凌晨时分，珠江口还没睡。广州白云机场的货站里，装板工人一边搬货一边用 ...

在全球消费电子领域具有重要影响力的CES展会,一直被视为观察技术趋势与品牌走向的重要窗口。近 期,绿联科技（301606）宣布将亮相CES展会,其参展动作也引发了行业对于这一中国消费电子品牌阶段 性发展的关注。 据悉,绿联此次参与CES,并未止步于产品展示本身,而是通过系统化的产品布局与技术表达,向外界传递其 对智能设备、数据连接与数字生活体验的持续理解。对于一个长期深耕消费电子领域的品牌而言,这种 在国际舞台上的稳定亮相,更像是品牌能力逐步成熟后的自然呈现。 从品牌角度来看,参与CES的意义并不局限于曝光本身,而在于通过高标准的技术展示环境,反向促进产品 与体系能力的完善。绿联科技近年来在研发投入、质量管理以及产品生态协同上的持续推进,使其在面 对多元市场需求时,能够保持相对稳定的发展节奏。这种稳定性,也成为品牌信任度逐步累积的重要基 础。 在全球消费电子产业持续升级的背景下,品牌竞争正从单点性能转向综合能力与长期价值。绿联科技通 过CES这一窗口,展现了其在产品规划、技术理解与品牌表达上的阶段性成果,也让外界看到中国消费电 子品牌在国际舞台上更加从容、自信的姿态。 可以预见,随着智能设备与数字生活场景不断 ...

Core Insights - The article discusses the challenges faced by merchants on Pinduoduo regarding pricing strategies and profitability, highlighting that higher pricing does not necessarily lead to higher net profits due to platform algorithms and market dynamics [1][3][6]. Pricing and Profitability - Many Pinduoduo merchants fall into the trap of believing that higher prices will yield higher profits, but this is often not the case as demonstrated by a comparison of two merchants selling data cables at different price points [3][5]. - A merchant selling a data cable for 45 yuan may appear to have a higher gross profit compared to one selling for 15 yuan, but after accounting for advertising costs, their net profits can be similar [5][6]. Market Demand and Consumer Behavior - The article emphasizes that market demand plays a crucial role in sales performance, particularly for fast-moving consumer goods like phone cases, where consumers have established price expectations [12][14]. - Data shows that in a sample of phone case sales, products priced above 100 yuan sold significantly fewer units compared to those priced between 1-50 yuan, indicating a mismatch between high pricing and consumer willingness to purchase [14][16]. Supply Chain Dynamics - The difference in profitability between source merchants and distribution merchants is attributed to their supply chain relationships, with source merchants having lower costs due to direct factory connections [18][20]. - Distribution merchants often face higher costs due to markups from wholesalers, which can lead to unprofitable pricing strategies if not managed carefully [20][22]. Marketing and Product Presentation - For high-priced products, effective marketing and product presentation are essential. Merchants must ensure that their product listings convey quality and value to justify higher prices [22][24]. - The article suggests that merchants should focus on creating high-quality content and marketing materials to differentiate their products in a competitive market [24][26]. Conclusion on Profit Generation - Ultimately, the article concludes that profitability is not solely determined by pricing but rather by sales volume, emphasizing the importance of understanding market dynamics and consumer behavior [26][27].

直击黑五-跨境电商平台交流会议 20251202 摘要 黑五期间亚马逊采取严格比价策略，家居、3C 数码和服装为主要销售类 目，占总销售额近 40%。服装退货率高企，达 35%-40%；智能产品表 现较好但基数小；标品电子产品增速放缓甚至负增长；保健品和汽配分 别受益于老龄化和中国卖家优势，保持 20%和 30%以上增速。 黑五网一销售额占 Q4 近 30%，是 Q4 表现的前瞻性指标。若黑五增速 不强劲，受退货和圣诞节影响，12 月销量可能下降。预计今年整体大盘 增长约 8%。第三方卖家增速高于大盘 10 个百分点，亚马逊自营业务部 分类目出现负增长，但第三方卖家增速较去年放缓。 中国品牌在亚马逊表现分化。安克部分产品表现良好，优派增速超 10%，但传统标品表现一般。石头科技和追觅份额大但增速放缓。依扣 通过新增 SKU 实现增长，卡罗特维持较高增速。绿联黑五前后两周销售 额增长约 7%。 黑五折扣两极分化，高端新品折扣不明显，标品折扣幅度约 5%，低于 Prime Day。消费者倾向于购买低价标品，汽配等垄断性类目售价因关 税上涨，但消费者仍愿购买。标品售价较去年有所下降。 Q&A 今年黑五和网一的整体销 ...

Core Viewpoint - Anker Innovations is facing significant challenges, including a product quality crisis and a reliance on overseas markets, as it prepares for a dual listing in Hong Kong while navigating a series of recalls and financial pressures [2][20][26]. Group 1: Company Overview - Anker Innovations, founded in 2011, has successfully expanded from a single product focus to a brand matrix, leveraging e-commerce platforms like Amazon to sell various electronic accessories [6][12]. - The company gained notoriety for its generous employee compensation, with a reported 8 billion yuan allocated for bonuses in 2024, leading to its reputation as a desirable employer [10][11]. Group 2: Product Quality Crisis - Anker is currently embroiled in a major product recall, with over 238 million units recalled globally since 2025 due to safety concerns, particularly regarding battery risks [5][15][18]. - The recall incidents have highlighted significant weaknesses in Anker's supply chain management and quality control processes, raising concerns about its operational capabilities [18][19]. Group 3: Financial Performance - Despite the ongoing challenges, Anker reported a revenue of 21.02 billion yuan and a net profit of 1.93 billion yuan for the first three quarters of 2025, reflecting year-on-year growth of 27.79% and 31.34%, respectively [20][21]. - However, the company experienced a drastic decline in cash flow, with a net cash flow from operating activities of -864.87 million yuan, a 152.38% decrease compared to the previous year [23][24]. Group 4: Market Position and Future Outlook - Anker's heavy reliance on overseas markets, with over 96% of its revenue coming from international sales, poses structural risks, especially in light of changing global trade conditions [23][26]. - The upcoming IPO in Hong Kong is seen as a strategic move to diversify funding sources and mitigate trade risks, although the effectiveness of this strategy remains uncertain [26][27].

Core Viewpoint - Anker Innovations has confirmed its plan for a secondary listing in Hong Kong to enhance its global strategy and competitiveness, with a significant focus on overseas markets where over 96% of its revenue is generated [2][3][5] Group 1: Global Strategy and Market Position - The company aims to further its global strategy as its domestic market struggles, with domestic gross margin dropping to 22.51%, while overseas gross margin remains stable at 45.54% [3][5] - Anker Innovations has been exploring the Hong Kong listing since July 2023, emphasizing the need for international capital to support its expansion [4][6] - The company is positioned as a cross-border e-commerce entity, with over 95% of its revenue coming from international markets, highlighting its reliance on global trade dynamics [5][8] Group 2: Financial Performance - For the first three quarters of 2025, Anker Innovations reported a revenue of 21.019 billion yuan, a year-on-year increase of 27.79%, and a net profit of 1.933 billion yuan, up 31.34% [7] - The company faced a significant decline in cash flow, with a net cash flow from operating activities of -865 million yuan, a drop of 152.38% year-on-year, attributed to increased inventory and cash payments [9] Group 3: Challenges and Risks - Anker Innovations is highly sensitive to changes in the global trade environment, with potential risks from tariff adjustments and geopolitical tensions affecting its supply chain and operational costs [8][9] - The company has faced multiple product recalls due to safety issues, which could impact its brand reputation and market position amid increasing competition from major players like Huawei and Xiaomi [10][11]

Core Insights - The cross-border e-commerce industry in China is facing unprecedented compliance challenges due to ongoing international turmoil and frequent adjustments in global e-commerce platform regulations, as highlighted in the iResearch report which states that the export scale of China's cross-border e-commerce exceeded 2.8 trillion yuan in 2024, with Amazon contributing over 35% of the transaction volume [1][4]. Regulatory Changes - In March 2025, the State Taxation Administration and the Ministry of Commerce issued regulations requiring domestic and foreign e-commerce platforms to report comprehensive tax information of Chinese sellers to Chinese tax authorities starting October 2025 [4]. - Amazon's recent notification outlines a quarterly reporting mechanism, with the first report due by October 31, 2025, covering transaction data from July 1 to September 30, 2025, involving over 50 million transaction records [5]. Seller Compliance Requirements - Amazon's reporting requirements include detailed information for corporate sellers, such as business name, tax identification, and bank account details, while individual sellers must provide identification and bank information [5]. - Sellers must complete mandatory information updates by October 20, 2025, or face restrictions on their withdrawal functions, with only about 45% of sellers having completed the updates as of mid-October 2025 [6]. Impact on Different Seller Categories - Large sellers (annual revenue over 100 million yuan) will need to restructure their global tax frameworks, potentially increasing compliance costs by 15%-20% [7]. - Small and medium-sized sellers (annual revenue between 10 million and 100 million yuan) may see annual compliance costs rise by 80,000 to 150,000 yuan, risking profitability [7]. - Micro sellers (annual revenue below 10 million yuan) face risks of incorrect reporting due to a lack of tax knowledge, prompting Amazon to offer support services [8]. Market Challenges - Concurrently, the FCC's "Operation Clean Carts" has led to the removal of 12 million Chinese electronic products from platforms like Amazon and eBay, affecting over 32,000 sellers, with Amazon accounting for 68% of the removals [10]. - The FCC's actions are part of a broader supply chain security review, with new regulations expected to impose stricter scrutiny on electronic products, potentially increasing production costs by 10%-15% for sellers needing to replace components from blacklisted companies [11][12]. Industry Outlook - The shift towards compliance in the global cross-border e-commerce sector presents both challenges and opportunities for Chinese sellers, with a potential industry reshuffle as non-compliant sellers may be eliminated [13]. - Companies are encouraged to enhance compliance capabilities and diversify markets and products to reduce reliance on low-barrier, high-competition categories, as 2025 is anticipated to be a pivotal year for compliance in China's cross-border e-commerce [13].