Core Insights - The film "The King's Avatar: For the Glory" has achieved a high rating of 8.7 on Douban, making it the highest-rated theatrical release of 2025 so far, indicating its strong reception among audiences [1] - The IP "The King's Avatar" has successfully maintained a clear positioning, focusing on niche markets while still generating significant revenue through merchandise and collaborations [3][25] - The audience demographics for "The King's Avatar" have evolved, with a notable increase in younger viewers, particularly those born after 2000, indicating a successful retention and expansion of its fanbase [11][14] Audience Engagement - The film's release has led to a surge in user-generated content and discussions on social media, particularly among the core fanbase, showcasing the strong community engagement surrounding the IP [8][39] - The primary audience remains female, with a gender ratio of 34:66, and the film has seen a more balanced distribution of viewers across different city tiers compared to its predecessor [17][22] Merchandise and Collaborations - The film has launched 15 collaborative merchandise lines, with a significant focus on toys and collectibles, which have proven to be the best-selling categories [25][26] - The most successful products are low-priced items, such as blind boxes and plush toys, which cater to the high-frequency purchasing behavior of the core audience [31][32] Market Positioning - Despite its success, "The King's Avatar" has not achieved a broad mainstream appeal akin to other popular IPs, remaining primarily within the niche of its dedicated fanbase [36][39] - The unique storytelling and aesthetic of "The King's Avatar" may limit its accessibility to a wider audience, as it requires a deeper understanding of its themes and characters [37][40]