Group 1 - The core event "Cultural and Tourism Commercial Theme Activity" in Luoyuan County aims to stimulate local consumption and promote cultural tourism integration, featuring various intangible cultural heritage exhibitions and cultural experiences [1][2] - The event showcases local delicacies such as She ethnic black rice, Luoyuan meat floss, and traditional crafts, attracting significant visitor engagement and participation [2][3] - The activities include performances of traditional She songs and dances, enhancing the cultural experience for attendees and promoting local heritage [2][3] Group 2 - The event runs from January 1 to January 3, 2026, and emphasizes the theme of "Non-heritage Leading, Agricultural Products Empowering," showcasing local agricultural products and diverse customs [2][3] - The event utilizes both online and offline platforms for promotion, including collaborations with travel agencies and social media influencers to enhance visibility and attract visitors [3][6] - The integration of food and cultural performances creates a vibrant atmosphere, allowing visitors to experience the local culture while enjoying traditional cuisine [5][6]

中新网福建新闻1月2日电(高坤颖 刘其燚)"新年第一天，穿上畲族'凤凰装'和姑娘们跳竹竿舞，看非遗 肩头坪表演，还尝到了番薯鬼、乌米饭这些罗源特色小吃，这趟来得值！"1月1日下午，福州游客郑女 士和朋友们自驾来到罗源湾滨海新城，只见"罗源好物"摊位一字排开，农特产品、非遗文创琳琅满目， 让往来市民游客目不暇接。 为响应国家促消费、推动文旅商融合发展的政策号召，激活县域消费市场活力，1月1日，"文旅罗源・ 山海寻味"——2026年罗源县元旦"全闽乐购"文旅商主题活动在罗源湾滨海新城拉开帷幕，将持续至1月 3日。其中"山海好物・乐购集市"环节以"非遗引领、农产赋能"为核心，集中展示罗源农特产品与多彩 民俗，为市民游客奉上一场集"吃、喝、玩、购、赏"于一体的文旅盛宴，送上满满新年祝福。 "尝尝咱畲族特色美食乌米饭！""来罐罗源肉松当伴手礼，配饭香极了！"活动现场，吆喝声此起彼伏， 热闹非凡。畲族乌米饭、罗源肉松、文饼、中房礼饼、黄酒等非遗美食摊位前人头攒动；漆艺打磨、灯 笼手作、凤凰装与簪花妆造等体验项目，让游客沉浸式感受非遗魅力；匠心独具的非遗文创商品，更是 成为大家争相购买的 "香饽饽"。 集市不仅能满足味蕾和 ...