Group 1 - The "2026 New Spring Festival Goods Fair" in Hohhot aims to promote local agricultural and livestock products, featuring various interactive activities to enhance the festive atmosphere [1][2] - The fair showcases high-quality agricultural products from 12 leagues and cities in Inner Mongolia, including beef, lamb, dairy products, and local specialties, with over a hundred enterprises participating [2] - An online shopping platform has been launched to complement the physical fair, allowing customers to order local products conveniently, ensuring timely delivery before the Spring Festival [2] Group 2 - The event serves as a significant platform for promoting consumption and enhancing the market for local agricultural products, facilitating direct connections between farmers and consumers [3] - Various themed photo spots have been created to blend traditional cultural elements with festive greetings, attracting visitors and enhancing the overall experience [2][3] - The fair is part of a broader initiative by the Inner Mongolia Agricultural and Animal Husbandry Department to promote local products in major cities like Beijing and Shanghai, contributing to increased income for farmers [3]

Core Viewpoint - The "2026 New Year Goods Festival" in Hohhot, Inner Mongolia, aims to promote local agricultural and livestock products while enhancing the festive atmosphere through various activities and offerings [3][5]. Group 1: Event Overview - The festival lasts for 11 days and features a variety of local delicacies, including fish and roasted lamb, to celebrate the New Year [1][3]. - Organized by the Inner Mongolia Agricultural and Animal Husbandry Department, the event aligns with the regional government's initiatives to boost local consumption and promote agricultural products [3][5]. Group 2: Product Offerings - The festival showcases over a thousand types of specialty agricultural and livestock products from 12 leagues in the region, including beef, lamb, dairy products, grains, and local specialties [5]. - An online shopping platform is available, allowing customers to order products that will be delivered before the Spring Festival, ensuring accessibility for those outside the region [5]. Group 3: Cultural Activities - The festival includes cultural elements such as traditional calligraphy and themed photo spots that blend local culture with New Year celebrations, enhancing the overall experience for visitors [7][9]. - Various promotional activities are being held across multiple cities, aiming to connect farmers with markets and boost sales of high-quality agricultural products [9].