每经记者｜王郁彪 每经编辑｜董兴生 "今天预计是45亿（元），但实在是有点没力气了。"辛巴（快手主播辛有志）在"618"首播后晒出单场后台最终成交数据，销售额超过了40亿元。他的直播 链接中，有米面粮油、手机电脑，还有大量显示"暂时抢光"的黄金首饰。 或许是"外卖大战"吸引了太多关注，这场超40亿元GMV（商品成交额）的单场直播放在直播电商"黄金期"都"拿得出手"，但在这个"618"却没被过分注意。 赛道有所"降温"，直播电商在这个"618"略显平淡。不过，战报出炉，抖音和快手增速依旧。据快手电商、抖音电商相继发布的"618"收官战报，2025 年"618"期间，快手泛货架商品卡GMV同比增长超53%。值得一提的是，辛巴创办的辛选集团"618"期间在快手平台实现12个品牌销售额破亿元；近200场直 播中，销售额破亿元场次有10场。 抖音这边，"疯狂小杨哥"持续缺席，抖音带货榜的"星光"似乎暗淡不少，但抖音"618"商城成交额同比增长77%。内容场（挂车短视频、带货直播）方面，大 促期间，抖音直播带动的成交额有一半来自店播。 超头部主播大多失去昔日"光环"，店播、货架场域成为未来，直播电商生态发生了翻天覆地的变 ...

南都讯 记者程姝雯 6月19日，在深圳罗湖东门老街广场，华润万家首届"乡遇万物·共塑美好"名优特产 进万家选品会拉开惟幕。活动汇集了来自全国21个省份的百家助农企业。内蒙古农畜产品销售企业（北 京）共享前置仓受邀参展，带着纯正的草原风味亮相鹏城，为深圳消费者带来一场别具风味的"内蒙古 味道"体验之旅。 本次选品会旨在贯彻落实广东省2025年消费帮扶工作部署，在广东省发改委、省农业农村厅、深圳市乡 村振兴和协作交流局、市总工会指导下举办。华润万家此前已通过"广东省2025消费帮扶仲夏行动"平台 发布选品标准，并定向邀请重点帮扶地区优质企业参与。现场，采购团队与帮扶企业高效对接，通过面 对面精准洽谈，有效缩短供需链路，助力乡村振兴产业可持续发展。 仓储分散、物流成本高、时效慢等痛点，降低运营成本，成为推动内蒙古特色农产品"走出去"的重要枢 纽。 此次参展，内蒙古（北京）共享前置仓运营方北京非零和科技有限公司精心筹备，带来了品类丰富、品 质上乘的内蒙古特色产品。从米面粮油、醇香奶制品，到风味牛肉干、香脆瓜子，再到天然果汁果干及 地域特色饮品零食，集中展示了内蒙古全域精深加工的农畜产品，全方位呈现了"生态内蒙古，绿色 ...

Core Insights - Traditional retail companies are experiencing a slowdown in growth and profit decline, prompting them to seek new paths for survival [1] - Aldi and Pang Donglai are highlighted as standout examples due to their unique business models [1] - Learning from Aldi's underlying logic and systematic capabilities is deemed more sustainable for Chinese supermarkets than merely imitating Pang Donglai's service model [1] Aldi: A Replicable Systematic Business Model - Aldi's success stems from a highly standardized and replicable business logic that balances supply chain, cost control, and consumer demand [2] Simplified SKU and Vertical Supply Chain Advantages - Aldi limits its SKU count to under 2,000 per store, significantly lower than traditional supermarkets, allowing for bulk purchasing and cost reduction [3] - The focus on high-frequency, essential goods enhances turnover efficiency [3] Private Label Products - Over 90% of Aldi's products are private labels, which helps maintain low prices by eliminating middlemen and ensuring quality control [4] Hard Discount Model - Aldi's hard discount model differs from typical supermarket promotions by optimizing the entire supply chain to reduce costs from the source [5] - Store layouts and electronic price tags contribute to operational efficiency and cost savings [5] Global Expansion Strategy - Aldi follows a "near to far" strategy for global expansion, initially entering culturally similar European markets before expanding to the US, Australia, and Asia [6][7] Pang Donglai: Phenomenal Success with Limitations - Pang Donglai's success is notable but heavily reliant on regional factors, making it difficult to replicate nationwide [8][10] - The high operational costs associated with its service model pose challenges for expansion [9] Service-Centric High-Cost Model - Pang Donglai's focus on exceptional service leads to high employee costs, which may not be sustainable in more competitive markets [9] Regional Limitations and Expansion Challenges - Pang Donglai's deep roots in the Henan market limit its ability to expand effectively into other regions due to varying consumer preferences and competitive landscapes [10] Sustainability of Business Logic - Pang Donglai's profit-sharing model may restrict reinvestment opportunities, impacting long-term growth [11] - Its higher pricing strategy may limit competitiveness in price-sensitive markets [11] Learning from Aldi for Chinese Supermarkets - The shift towards a "quality-price ratio" era in Chinese retail aligns well with Aldi's low-cost, high-quality strategy [13] - Aldi's supply chain capabilities are seen as a core competitive advantage in the retail industry [14] Balancing Standardization and Flexibility - Aldi's minimalist approach in SKU management and operational details allows for efficient cost control and adaptability [15] - Pang Donglai's service model, while commendable, is difficult to standardize across different markets [15] Path for Chinese Supermarkets - Chinese supermarkets should focus on building vertical supply chains and reducing intermediaries to lower costs [16] - Developing private labels and understanding consumer needs are essential for creating competitive advantages [17] Localized Innovation - Aldi's success in China is attributed to its localized innovation strategies, such as offering small packaging and local flavors [18] Conclusion: The Replicability of Aldi's Model - Aldi's systematic supply chain management and cost control demonstrate that low prices and quality can coexist, making it a more practical model for traditional retailers in China [19]

以下文章来源于21世纪商业评论 ，作者李惠琳 图源丨美宜佳官网 便利店之王，扩张凶猛。 5月22日，美宜佳董事长张国衡现身福州，参加2025中国便利店大会，透露了其最新经营数据： 2024年有效店增长超4000家，利润增长为双位数。 中国连锁经营协会数据显示，美宜佳以37943家的门店数量，位居中国便利店榜首。 21世纪商业评论 . 《21世纪商业评论》敏感于一切商业新知、商业产品、商业模式和商业英雄，敏感于新公司的新玩意、 老公司的新改造、旧话题的新表达、老商业的新颠覆，为您提供最新鲜实用的商业养分。 来源丨 21世纪商业评论（ID：weixin21cbr） 记者丨李惠琳 编辑丨陈晓平 这家从东莞走出来的便利店，由叶志坚创立，张国衡掌管经营。2023年，其销售额已达到542亿元， 增长超过两成。 | 序号 | 企业(事业部)名称 | 便利店品牌 | 2024门店数 | 会员属性 | | --- | --- | --- | --- | --- | | | | | (个) | | | | 美宜佳控股有限公司 | 美宜佳 | 37943 | ★ | | 2 | 中石化易捷销售有限公司 | 易捷 | 28635 | ...

三只松鼠（300783.SZ） 证券研究报告 | 公司点评 gszqdatemark 2025 05 22 年 月 日 三生万物生态大会：打破边界，全域拓展 事件。三只松鼠 5 月 20 日在上海召开"2025 三生万物生态大会"，发布新品类拓 展及新渠道布局规划。 打破边界，全面拓展。三只松鼠在 2019 年首次达成 120 亿含税收入，是流量红利 背景下从 0 到 1 的发展结果，当前用 3 年时间重回 120 亿含税收入，是从 1 到 10 的发展突破，其中松鼠在供应链各个环节打磨提效，并形成网络化组织，实现极致 价格力，在此基础上，实现品类拓展，从坚果到零食再到全品类，以及渠道拓展， 从线上走向线下，再尝试打造一分利便利店、全品类自有品牌生活馆等业态。当前 的松鼠正在打破原本自身的品牌及产品边界，构建"制造、品牌、零售"一体化超 级供应链，背后是内部高效组织管理及供应链体系，面向的是更广泛的市场空间 和机遇。 坚果零食持续深耕，多品类赛道延伸布局。品类维度，三只松鼠在坚果品类已打造 核心心智，零食正构建上游供应链拓展渠道布局，当前进一步拓展饮料、日化、婴 童用品、宠物食品、米面粮油、水果生鲜等多品类布 ...

证券研究报告 | 公司点评 gszqdatemark 2025 05 22 年 月 日 三只松鼠（300783.SZ） 三生万物生态大会：打破边界，全域拓展 事件。三只松鼠 5 月 20 日在上海召开"2025 三生万物生态大会"，发布新品类拓 展及新渠道布局规划。 资料来源：Wind，国盛证券研究所 注：股价为 2025 年 05 月 21 日收盘价 | 买入（维持） | | | --- | --- | | 股票信息 | | | 行业 | 休闲食品 | | 前次评级 | 买入 | | 05 月 21 日收盘价（元） | 30.05 | | 总市值（百万元） | 12,050.05 | | 总股本（百万股） | 401.00 | | 其中自由流通股（%） | 69.72 | | 30 日日均成交量（百万股） | 22.30 | 股价走势 -40% -18% 4% 26% 48% 70% 2024-05 2024-09 2025-01 2025-05 三只松鼠 沪深300 作者 打破边界，全面拓展。三只松鼠在 2019 年首次达成 120 亿含税收入，是流量红利 背景下从 0 到 1 的发展结果，当前用 3 年 ...

Group 1 - The seventh Double Product Online Shopping Festival in Shenzhen achieved an online retail sales of 69.63 billion yuan, a year-on-year increase of 14.5% during the event period from April 28 to May 12, 2025 [1] - The festival focused on five main themes, including quality e-commerce, foreign trade products, innovative scenarios, global sourcing, and digital commerce, featuring over 20 leading companies and e-commerce platforms [1] - Various promotional strategies such as government subsidies, platform discounts, and brand concessions were implemented to stimulate consumer spending [1] Group 2 - Home appliance consumption saw a significant increase, with Gree's "Old for New" campaign leading to over 5,000 core model sales, and JD's green initiative boosting 3C appliance sales by 50% year-on-year [1] - Foreign trade products linked to global markets experienced growth, with sales of staple food products increasing by over 10% and self-owned brand sales rising by over 40% [1] - Innovative scenarios reshaped the consumer ecosystem, with smart home product sales increasing by 80% and foot traffic in shopping malls rising by 35% due to interactive AI shows [2] Group 3 - The "Digital Commerce Promotes Industry" initiative supported industrial transformation, with sales of digital accessories and smart hardware increasing by 40% through live-streaming training [2] - Special live-streaming events promoted local agricultural products, achieving over 100,000 online orders and contributing to rural revitalization [2]

以下文章来源于食业家 ，作者不凡 食业家 . 引领产业发展，食业CEO增长家园！达利、洽洽、东鹏、安井等一线企业家都在关注食业家。 这是新消费智库第 2 6 3 3 期文章 新消费导读 社区折扣"坪效之王"，穿越周期。 作者 ： 不凡 编辑：竺天 审核： Single 来源： 食业家 门店面积170㎡，单店营收超2500万元； 首家门店拿到融资，单店模型估值1个亿； 三只松鼠巨资收编，组织、供应链全方位赋能. . . 爱折扣，这个起家于天津市武清区的社区折扣连锁品牌，凭借"高性价比+社区服务"的模式，既满足消费者对品质生活的普惠需求，更肩负着 三只松鼠布局全渠道零售生态、重构社区消费场景的战略使命。 近日，小编与爱折扣创始人李悦进行深度对话，探讨了爱折扣迅速崛起背后的逻辑，并进一步了解其未来的发展方向与路径。 从库存消化到社区零售革新 作为曾在联合利华、中粮集团深耕快消品领域的资深操盘手，李悦的职业轨迹始终围绕着商品流通效率展开，也正是这些经历，为她日后创立 爱折扣埋下了种子。 2018年，李悦敏锐地捕捉到品牌方库存积压的痛点，每逢春节、端午、中秋等节日销售高峰期后，经销商、卖场或工厂经常出现库存积压的 情况 ...

Core Viewpoint - The launch of the Guangdong Consumption Assistance Trading Center mini-program aims to facilitate the purchase of high-quality agricultural products from across the country, enhancing consumer access and supporting rural development [3][4][5]. Group 1: Mini-Program Features - The mini-program allows consumers to purchase a wide range of quality agricultural products without leaving their homes, acting as a "cloud bridge" for urban-rural connections and production-sales integration [5][10]. - All products sold through the mini-program are certified by official agencies such as provincial agricultural departments, ensuring traceable sources and reliable quality [8][9]. - The platform integrates high-quality agricultural products from Guangdong's 21 cities and features specialty products from cooperating regions, covering over ten categories including snacks, dried mushrooms, grains, and fresh produce [9][10]. Group 2: Market Impact and Services - In addition to individual retail, the mini-program supports bulk purchasing for organizations, providing efficient services for welfare distribution and corporate procurement [13][14]. - The initiative contributes to consolidating poverty alleviation efforts and promoting regional coordinated development, thereby enhancing the overall market for assistance products [14][15][16]. - Feedback from users indicates that the mini-program has successfully connected online and offline shopping experiences, making it convenient for consumers and expanding market opportunities for assistance products [17][18].

在当日举行的产销对接会上，交易中心贵州馆、湖南馆、福建馆、黑龙江馆、西藏馆等五家专馆运营企 业代表作产品推介，多家湾区企业与协作地区企业达成产销战略合作。贵州馆运营负责人、贵州蔬菜集 团大湾区负责人刘金磊介绍："这里是我们在大湾区的一个主要展销窗口，目前专馆覆盖全贵州各地市 特色品类。" 据悉，交易中心接下来还将陆续铺开系列产销对接、营销推广活动。如5月2日至3日，交易中心将在外 广场搭建消费帮扶集市，组织30家交易中心专馆企业进行展销，设置互动游戏，推出满额抽奖活动等。 (完) （文章来源：中国新闻网） 中新网广州4月29日电(许青青陈静)由广东省农业农村厅与白云产投集团联合打造的"万品入湾"综合平 台——广东区域协作消费帮扶产品交易中心(下称"交易中心")29日正式营业。 交易中心位于广州市白云区机场路1109、1111号，建筑面积20906平方米，已建成由41个帮扶实体馆、 70个线上商城组成的消费帮扶产品商家销售体系，汇聚广西、贵州、西藏、新疆、云南等的36个地市， 以及广东省内21个地市的特色优质农副产品8000余种，产品覆盖米面粮油、畜禽蛋奶、菌菇干货、休闲 零食、新鲜果蔬等种类。 交易中心采用" ...