Core Insights - Oriental Selection is planning to open its first flagship store in Beijing, with a recruitment drive for store managers offering salaries between 15,000 to 30,000 yuan, prioritizing candidates with experience in "restaurant + retail" management [1][3] - The flagship store will cover approximately 400 square meters and will offer a variety of products including fresh food, snacks, daily necessities, and a dining area for light meals and coffee [1] - The company aims to leverage offline retail as a new growth avenue, especially after facing challenges in its online business due to the departure of key personnel and declining sales [1][10] Recruitment and Management - The store manager position requires over five years of experience in the retail industry, with a preference for candidates who have managed teams of more than 15 people and have experience in convenience store chains like Convenience Bee, 7-Eleven, and Lawson [3] - The company has recently expanded its business scope to include restaurant management, delivery services, and catering, indicating a strategic shift towards integrating dining services into its retail model [3] Business Model and Strategy - The flagship store is expected to serve as a link between online and offline operations, integrating live streaming, delivery, and in-store experiences [5] - The company previously attempted a "one-hour delivery" service in collaboration with JD.com but faced challenges, leading to the discontinuation of that initiative [6] - Oriental Selection is also exploring the use of smart retail cabinets to increase product exposure and enhance customer engagement [6] Market Context and Competition - The offline retail market is becoming increasingly competitive, with other live-streaming companies like San Zhi Yang and Jiao Ge Peng You also expanding into physical stores [8][9] - The flagship store's location in Beijing's Zhongguancun area places it in direct competition with established brands like Fudi, Hema, and Sam's Club, which will challenge Oriental Selection's product selection and differentiation strategies [9] Financial Performance and Challenges - The company has experienced a significant decline in sales, with GMV dropping from 14.3 billion yuan to 8.7 billion yuan year-over-year, and a notable decrease in orders through its primary sales channels [10][11] - The departure of key figures has negatively impacted the company's brand and market presence, necessitating a strategic pivot to regain consumer trust and market share [10][11] Product Diversification - Oriental Selection is shifting its product mix to include higher-margin items such as smart home products and apparel, moving away from a heavy reliance on low-margin fresh food [11] - The company has launched over 700 self-operated products, expanding its offerings to include health and wellness items, pet food, and clothing [11] Customer Engagement and App Development - The company is focusing on enhancing its app, with the GMV from the app increasing from 8.4% to 15.7% of total sales, and the number of paid members growing significantly [11]

东方甄选CEO、新东方集团董事长俞敏洪构想的东方甄选全国百家门店，将迈出第一步。12月3日，北 京商报记者独家发现，东方甄选正以1.5万—3万元薪资招聘北京首家旗舰店的店长，优先聘用有"餐饮 +零售"复合业态管理经验的人才。据了解，这家旗舰店位于北京中关村，面积在400平方米左右，除了 生鲜、零食、日百等便利店商品，还涵盖简餐和咖啡饮品区。 两年时间内，东方甄选历经头部主播、CEO离职等多重震荡，线下或将是流量另一个增量场。近年来三 只羊、交个朋友、美腕等机构均在加码线下场景，面对完全迥异于线上的经营逻辑，直播机构的线下之 路还有很多功课要做。 3万薪资招店长 东方甄选为线下门店招兵买马。招聘网站显示，东方甄选对店长的资质有较高要求。店长需要有5年以 上零售行业的工作经历，有着管理"餐饮+零售"复合业态的经验。公司会优先考虑便利蜂、7—11、罗森 等连锁便利店从业经验的人士，带过超15人以上的团队。 "未来公司可能会基于发展规划持续探索多元的可能性，相关进展到时以官方公告为主。"上述负责人进 一步表示。 尽管暂不得知东方甄选新增的餐饮、外卖服务是否与旗舰店业务有关，但根据招聘信息，东方甄选打造 的旗舰店模型， ...

显而易见，旗舰店业务承担着东方甄选在线下寻找增量同时联动线上业务的使命。 北京商报记者丨何倩 东方甄选CEO、新东方集团董事长俞敏洪构想的东方甄选全国百家门店，将迈出第一步。 12月3日，北京商报记者独家发现，东方甄选正以1.5万—3万元薪资招聘北京首家旗舰店的店长，优先 有"餐饮+零售"复合业态管理经验的人才。据了解，这家旗舰店位于北京中关村，面积在400平方米左 右，除了生鲜、零食、日百等便利店商品，还涵盖简餐和咖啡饮品区。 两年时间内，东方甄选历经头部主播、CEO离职等多重震荡，线下或将是流量另一个增量场。近年来三 只羊、交个朋友、美腕等机构均在加码线下场景，面对完全迥异于线上的经营逻辑，直播机构的线下之 路还有很多功课要做。 3万薪资招店长 东方甄选为线下门店招兵买马。招聘网站显示，东方甄选对店长的资质有较高要求。店长需要有5年以 上零售行业的工作经历，有着管理"餐饮+零售"复合业态的经验。公司会优先考虑便利蜂、711、罗森等 连锁便利店从业经验的人士，带过15人以上的团队。 值得注意的是，据天眼查资料，近日东方甄选（北京）科技有限公司发生工商变更，经营范围新增餐饮 管理、外卖递送服务、餐饮服务业务。 ...

Core Insights - Oriental Selection is planning to open its first flagship store in Beijing, with a focus on hiring a store manager with experience in both food and retail sectors, offering a salary between 15,000 to 30,000 yuan [1][6] - The flagship store will feature a variety of products including fresh food, snacks, daily necessities, and a dining area for quick meals and coffee [1] - The company aims to leverage offline retail as a new growth avenue, especially after facing challenges in its online business due to the departure of key personnel [1][14] Recruitment and Store Management - The store manager position requires over five years of retail experience and management of teams larger than 15 people, with a preference for candidates from convenience store backgrounds [6] - Recent business registration changes indicate that Oriental Selection is expanding its operational scope to include food management and delivery services [6][7] Business Model and Strategy - The flagship store model may draw inspiration from successful convenience store operations, integrating dining and coffee areas [7] - The company is exploring a hybrid online-offline model, utilizing existing New Oriental teaching points to attract foot traffic and convert visitors into members [7][10] Market Context and Competition - The flagship store is positioned to enhance Oriental Selection's offline presence amid increasing competition from other live-streaming and retail brands [11][12] - The company faces significant competition in the offline retail space, particularly in high-traffic areas like Beijing's Zhongguancun, where it will compete with established brands [12][13] Financial Performance and Challenges - The company has experienced a decline in GMV across all sales channels, dropping from 14.3 billion yuan to 8.7 billion yuan year-over-year [14] - The departure of key figures has impacted the company's market presence, with a notable drop in followers and sales volume on major platforms [14][15] Product Diversification and App Development - Oriental Selection is diversifying its product offerings, moving beyond low-margin fresh food to include higher-margin items like smart home products and apparel [14] - The company's app has seen an increase in GMV contribution, rising from 8.4% to 15.7% of total sales, indicating a growing focus on digital sales channels [15]

Core Insights - This year's Double 11 sales event has set new records for major e-commerce platforms, with significant growth in transaction volumes and user engagement across various categories [1][2][4]. Group 1: JD.com Performance - JD.com reported a historic high in transaction volume for Double 11, with a 40% increase in the number of users placing orders and nearly a 60% increase in order volume [1]. - JD.com achieved over 4 times growth in sales of new mobile phone products and 200% growth in AI tablet sales during the event [5]. - The company’s logistics efficiency improved, with inventory turnover days reduced to 30.9 days, a decrease of over 20% [6]. Group 2: Xiaomi Performance - Xiaomi's total payment amount across all channels exceeded 29 billion yuan, with significant discounts offered during the event [2]. - The sales of Xiaomi's sweeping robots and cameras each surpassed 200 million yuan, while several other product categories exceeded 100 million yuan in sales [2]. Group 3: Market Trends - The Double 11 event has shifted from price competition to efficiency competition, with AI technology playing a crucial role in enhancing operational efficiency [4]. - The integration of national subsidies with the Double 11 event has led to over 30% growth in key categories like home appliances [4]. - The event saw participation from over 3,700 categories and 9,000 brands, with the largest discounts of the year being offered [4]. Group 4: AI Technology Impact - JD.com's AI system, JoyAI, has been deeply integrated into its supply chain, with over 30,000 intelligent agents operating across various sectors [7]. - The use of AI has significantly increased operational efficiency, with a fourfold increase in the application of AI models compared to previous events [7]. - AI-driven sales strategies have resulted in substantial increases in sales, with brands benefiting from AI-generated content and customer engagement [7]. Group 5: Near-field E-commerce Growth - Near-field e-commerce, particularly through platforms like Taobao Flash Sale, has seen explosive growth, with night snack orders increasing by over 200% [8]. - The home improvement sector has experienced double-digit growth, driven by a shift in consumer preferences towards smart and quality living [8]. - JD Global Purchase reported over threefold growth in transaction volume for imported brands, with significant increases in both order volume and sales [8].

Core Insights - This year's "Double 11" has shifted from a focus on e-commerce sales volume (GMV) to an emphasis on local life services and instant retail, with food delivery services taking a central role [1][3][4] Group 1: E-commerce Participation - For the first time, food and beverage brands actively participated in the "Double 11" event, with platforms like Taobao Flash Sale launching special promotions and discounts [3][4] - Taobao Flash Sale reported over 100 million e-commerce orders from new users during the "Double 11" period, with nearly 20,000 restaurant brands seeing their sales increase by over 100% compared to before the event [3][4] - JD's first report on its food delivery performance during "Double 11" indicated that the average daily order volume for its top 300 restaurant brands increased 13 times compared to the first month of its food delivery service [4] Group 2: Instant Retail Competition - The competition has evolved to focus on "minute-level delivery," with platforms like Meituan and JD emphasizing rapid delivery services [5][6] - Meituan reported that nearly 800 brands saw sales growth of over 100% during the first day of "Double 11," with significant increases in various product categories including electronics and beverages [5][6] - Taobao Flash Sale integrated 37,000 brands and 400,000 stores into its platform, promoting a new convenience store model that offers 24-hour service with 30-minute delivery [6][8] Group 3: Market Strategy and Adaptation - The shift towards instant retail indicates that e-commerce platforms need to adapt their strategies, focusing on increasing customer spending domestically and expanding user bases internationally [8] - Platforms are leveraging local resources and partnerships to enhance their service offerings, with Meituan activating offline resources and JD focusing on exclusive deals for popular products [8] - The restructuring of the near-field e-commerce market necessitates upgrades in supply chains, warehousing, and delivery systems to meet the demand for rapid delivery [8]

Core Insights - This year's "Double 11" has shifted from traditional e-commerce competition to a focus on instant retail, with players like Taobao, Meituan, and JD engaging in rapid delivery battles [1][12] - The participation of food delivery services in "Double 11" marks a significant change, transforming the event into a "life festival" rather than just a shopping spree [1][5] Group 1: Participation of Food Delivery Services - Food delivery brands, previously sidelined, have now taken center stage in "Double 11," with Taobao Flash Sale launching a "hot stores" channel and offering significant discounts [5] - As of November 5, Taobao Flash Sale reported over 1 billion orders during "Double 11," with 19,958 restaurant brands seeing sales growth exceeding 100% compared to pre-event levels [5] - JD's food delivery service also joined the "Double 11" festivities, with a reported 13-fold increase in daily orders for its top 300 restaurant brands since the launch of the service [7] Group 2: Instant Retail Competition - The competition has evolved to focus on "minute-level" delivery, with brands like Meituan reporting over 100% sales growth for nearly 800 brands during the first day of the event [11] - Meituan has integrated nearly one million offline stores into its instant delivery network, significantly boosting sales for various product categories, including electronics and beverages [11] - Taobao Flash Sale's entry into "Double 11" represents a strategic move to enhance its presence in instant retail, with 37,000 brands and 400,000 stores participating [12] Group 3: Market Strategy and Adaptation - The shift towards instant retail indicates a need for platforms to adapt their strategies, focusing on increasing customer spending domestically and expanding user bases internationally [13] - Companies are leveraging offline resources and partnerships to enhance their service offerings, with Meituan and JD employing strategies like exclusive product deals and inventory management [13] - The reconfiguration of the instant retail market necessitates upgrades in supply chain, warehousing, and delivery systems to meet the demand for rapid delivery [13]

Core Insights - This year's "Double 11" has shifted from traditional e-commerce competition to a focus on local life and instant retail, with players like Taobao, Meituan, and JD engaging in a "minute-level" delivery race [1][12] Group 1: Participation of Food Delivery - Food delivery services, previously sidelined, have become key players in this year's "Double 11," with brands like Xiaobai and Papa John's launching special promotions [5][7] - Taobao's flash sale feature has attracted over 1 billion new users during the "Double 11" period, with 19,958 restaurant brands seeing over 100% growth in transaction volume compared to before the event [5][12] Group 2: Instant Retail Competition - The competition has evolved to focus on "minute-level" delivery rather than logistics scale, with Meituan reporting significant sales increases across various categories, including a 300% increase in liquor sales [11][12] - Meituan has integrated nearly one million offline stores into its instant delivery network, enhancing its service capabilities [11][12] Group 3: Strategic Shifts in E-commerce - Platforms are adapting their strategies to enhance customer engagement and increase transaction values, with a focus on local life services and instant retail as growth areas [13] - The competition is driving a need for platforms to upgrade their supply chains, warehousing, and delivery systems to meet the demand for rapid delivery [13]

Core Insights - The competition in the instant retail sector is intensifying, with major players like Taobao and Meituan launching new initiatives to enhance supply chain efficiency and user experience during the "Double 11" shopping festival [1][4] Group 1: New Initiatives - Taobao Flash Purchase has launched a new convenience store brand, "Taobao Convenience Store," offering a "24-hour operation and 30-minute delivery" service [1][2] - Meituan has introduced the "Brand Official Flag Lightning Warehouse," expanding its offerings in categories such as electronics, beauty, and clothing [1][2] - Both companies are focusing on optimizing their inventory with well-known brands to attract consumers [1][4] Group 2: Market Dynamics - The instant retail market is seeing a shift towards brand resource competition, with Meituan collaborating with numerous brands to establish "Brand Official Flag Lightning Warehouses" [4] - Non-food retail categories on Taobao Flash Purchase have seen a 200% increase in order volume, with a 30% year-on-year growth in product variety [4] - Meituan's lightning warehouse count surpassed 50,000 in September, with plans to exceed 100,000 by 2027 [3] Group 3: Challenges and Competition - The influx of brands into the instant retail space has led to increased competition, making profitability more challenging for operators [6][7] - Operators face high costs related to inventory, rent, and delivery fees, often leading to losses on low-value orders [6] - The saturation of prime locations and the reliance on online promotion for visibility are significant hurdles for lightning warehouse operators [6][7]

Group 1 - The core event is the successful holding of the Tmall Supermarket Food and Fresh Health Industry Quality Summit, marking the official start of preparations for Tmall's "Double 11" and New Year Festival in 2025 [2] - Guolian Aquatic Products Co., Ltd. won the "Super Navigator Award" from Tmall Supermarket, becoming the only company in the seafood industry to receive this honor, reflecting its leading position in the fresh e-commerce sector [2] - The award highlights Tmall Supermarket's recognition of Guolian's brand strength, product quality, and operational capabilities [2] Group 2 - Guolian Aquatic Products has achieved significant growth in e-commerce channels, with sales on Tmall Supermarket expected to increase by nearly 40% year-on-year in 2025, indicating strong growth momentum [2] - The star product "Beautiful Shrimp" is anticipated to become a platform hit through the "Tmall Super Selection of Ten Million Products" project, while "Platinum Shrimp" has become a benchmark product for quality on the platform [2] - Looking ahead, Guolian plans to deepen its strategic cooperation with Tmall Supermarket, leveraging the platform's resources in live streaming, content, and flash sales to expand its reach among younger consumers [2][3]