Core Insights - Shanghai Jahwa is undergoing a significant transformation under the leadership of CEO Lin Xiaohai, focusing on shifting from a channel-driven model to a brand-driven approach [1][7] - The company reported a revenue of 3.478 billion yuan in the first half of 2025, marking a year-on-year growth of 4.75%, and a net profit of 266 million yuan, up 11.66% [2] Organizational Changes - The core principle of the transformation is to dismantle the old channel-centric structure and establish a vertical system where brands operate as independent units [2][3] - Lin Xiaohai emphasized the importance of building a core team that understands the new strategy, which was achieved through informal meetings rather than traditional office settings [2] Product Innovation - Product innovation is seen as essential for the company's revival, with the launch of the "mosquito repellent egg" as a prime example of consumer-driven design [4][5] - The new product caters to outdoor usage and younger demographics, reflecting a shift in consumer needs and preferences [4] Strategic Goals - The company aims to create a matrix of billion-yuan products, with a target of three such products this year and ten by next year [5][6] - Each brand is encouraged to identify its niche market and innovate accordingly, with a focus on enhancing product quality and consumer experience [6] Research and Development - Lin Xiaohai is prioritizing R&D collaboration, increasing the number of co-created products with medical research institutions, and enhancing the quality of these collaborations [6] - The company is also investing in talent acquisition through initiatives like a "youth training camp" and a "homecoming plan" to attract experienced professionals back to the company [6]

Core Insights - Shanghai Jahwa is undergoing a significant transformation under the leadership of CEO Lin Xiaohai, shifting from a channel-driven model to a brand-driven approach [1][2][6] - The company reported a revenue of 3.478 billion yuan in the first half of 2025, marking a 4.75% year-on-year increase, and a net profit of 266 million yuan, up 11.66% [1] Organizational Changes - The core principle of the transformation is to dismantle the old channel-centric structure and establish a vertical system where brands operate as independent units [2] - Lin Xiaohai emphasized the importance of having a management team that understands the new strategy, which was formed through informal discussions in various settings [2][6] - The new organizational design has made the company more agile, allowing each brand to thrive independently [2][6] Product Innovation - Product innovation is a key focus, with the launch of the "Mosquito Repellent Egg" by the brand Six God, which caters to modern consumer needs and outdoor scenarios [3][4] - The new product design reflects a deep understanding of consumer behavior and market trends, despite having a similar profit margin to traditional products [3][4] - The company aims to create a matrix of billion-yuan products, with a target of three such products this year and ten next year [4][5] Research and Development - Lin Xiaohai is prioritizing R&D to ensure sustainable competitive advantages for the brands [4][5] - The company is increasing the number of co-created products with medical research institutions and is working on establishing industry standards [5] - Initiatives like the "Youth Training Camp" and the "Homecoming Plan" are being implemented to attract top talent and experienced professionals back to the company [5]