Core Viewpoint - Shanghai Jahwa is undergoing significant reforms under the leadership of Chairman Lin Xiaohai, who has been in position for one year, aiming to address historical challenges and improve operational efficiency while facing increased competition in the domestic beauty market [2][3][10]. Company Summary - Shanghai Jahwa reported its first annual loss since going public, including over 600 million yuan in goodwill impairment losses, which Lin Xiaohai described as shedding a "burden" [2]. - The company has identified several historical issues, including low employee efficiency, weak online channels, and an overly extensive offline presence [3]. - Lin Xiaohai has implemented a focused strategy, concentrating resources on core brands like Liushen and Yuze, while reducing support for smaller brands [5]. - The company has seen double-digit growth in online channels during the "618" shopping festival, with offline inventory turnover days reduced from over 300 to approximately 90 [3][5]. - Shanghai Jahwa's offline revenue still accounts for over 50% of total revenue, significantly higher than competitors, but the company plans to streamline its offline operations by focusing on core products and reducing long-tail offerings [6]. Industry Summary - The domestic beauty market is experiencing a surge in new entrants, with many local brands going public, increasing competitive pressure on established players like Shanghai Jahwa [10]. - Lin Xiaohai emphasized the need for product innovation over raw material innovation, indicating a shift in focus towards developing new products that meet market demands [10]. - The baby and child product segment is identified as a rapidly growing market, with a shift towards online sales channels for these products [11].

Core Viewpoint - Shanghai Jahwa reported its first loss since going public in 2024, but turned profitable in Q1 2025 with revenue of 1.704 billion yuan and a net profit of approximately 217 million yuan, indicating a recovery and a focus on growth moving forward [2][3]. Financial Performance - In 2024, Shanghai Jahwa achieved revenue of 5.679 billion yuan, a year-on-year decrease of 13.93%, and a net profit of -804 million yuan, a decline of 260.72% [2][3]. - For Q1 2025, the company reported revenue of 1.704 billion yuan, a year-on-year decrease of approximately 10.6%, while net profit was around 217 million yuan [3][4]. Business Strategy and Adjustments - The decline in performance was primarily attributed to goodwill impairment related to the acquisition of the UK baby brand Tommee Tippee, which faced challenges due to low birth rates and increased competition [3]. - The company is undergoing strategic adjustments, including inventory reduction in department stores and transitioning from distributor to self-operated e-commerce channels [4][5]. Online and Offline Business Development - Online business revenue grew by 10.4% year-on-year in Q1 2025, with online sales accounting for a 5.5% increase in proportion [4]. - The company expanded its new retail channels, opening 38,000 new stores in Q1, with sales in emerging channels experiencing double-digit growth [5]. Brand Strategy - Shanghai Jahwa is focusing on core brand development through a "four focus strategy," which includes concentrating on brand building, online presence, and operational efficiency [6]. - Brands are categorized into three tiers: first-tier brands (Liushen and Yuze) are positioned as market leaders, second-tier brands (Baicaojie and Meijiajing) require clearer positioning, and third-tier brands are seen as having potential but need innovative strategies [6][7]. Pricing and Product Strategy - The company has made price adjustments for certain products, such as the Baicaojie Taiji line, to improve conversion rates without affecting gross margins [7]. - Inventory clearance and SKU optimization were implemented to address old stock issues, with plans to further compress SKUs in the new fiscal year [7].

点击上图▲立即报名 文 / 巴九灵（微信公众号： 吴晓波频道） 关税战甚嚣尘上，世界经济再起波澜。 世界上是否还有不受关税打击的避难桃源？非洲，尤其是东非，吸引了出海中企的目光。 相比于被加征高达50%关税的南非，东非受美关税政策影响较小，肯尼亚和埃塞俄比亚的关税 远低于中国的60%，仅为10%，几乎是为中企出海另辟了一片逐鹿之地。 吴晓波激荡商学将围绕"贸易突围·新出海之路"，带领企业家们前往非洲一探究竟，就市场痛 点、潜在商机、经营风险为中国企业家提供解决方案式出海考察，共拓出海新商路。 【点击了 解详情】 全球的"最后一个十亿级蓝海市场" 当中国摩托车在限摩禁令下熄火，搭载着中国零件的"手工"摩的却冲上非洲街头， 某摩托车配 件销售商，仅在一个月实地考察后强势空降非洲市场，如今年营收1亿元人民币，在出海利润榜 单上一路狂飙。 而这仅仅是非洲出海的剪影，扬尘起处，中国企业家驰骋的机遇，已经到来。 非洲被誉为全球的"最后一个十亿级蓝海市场"，对于出海企业而言有着巨大的发展潜能。 现有人口14亿的基础上，非洲人口却仍在以每年3%—4%的高速增长位居全球前列，令人兴奋 的是，60%的非洲人口年龄不到25岁，以充 ...