Workflow
美团乡村儿童操场
icon
Search documents
“你在城市摆渡,后方我来守护”,美团袋鼠公益织密骑手关爱网
Bei Ke Cai Jing· 2025-04-27 13:42
Core Viewpoint - The growing demand in the life service market has made delivery riders an essential part of daily life, with over 11 million riders in China facing various challenges related to family and work balance [1][5][8]. Group 1: Delivery Riders' Challenges - Many riders struggle to manage their work schedules with their children's needs, especially during peak delivery times coinciding with after-school hours [1][10]. - A significant number of riders relocate to urban areas to seek medical treatment for their sick children, which adds to their financial and emotional burdens [1][8]. Group 2: Kangaroo Baby Program - The "Kangaroo Baby Program" was launched by Meituan in 2019 to provide support for the children of delivery riders, offering health care and educational assistance [4][7]. - The program has helped over 1,022 children from various delivery platforms, including Meituan, Ele.me, and others, by providing financial aid and care activities [9][22]. Group 3: Community Support Initiatives - The establishment of "Kangaroo Baby Homes" aims to address the childcare needs of riders, providing a safe and friendly environment for children to engage in activities and socialize [12][20]. - As of November 2024, 21 "Kangaroo Baby Homes" have been set up across several provinces, benefiting over 133,000 individuals through community education support [20][21]. Group 4: Broader Social Responsibility - Meituan's initiatives, including the "Kangaroo Baby Program," reflect the company's commitment to social responsibility, aiming to create a supportive network for families of new employment forms [22][24]. - The company has also launched other projects, such as the "Rural Children's Playground" initiative, which has built over 3,115 playgrounds benefiting hundreds of thousands of children [22][23].