Core Insights - The medical beauty market is experiencing a surge in demand as consumers prepare for the upcoming Spring Festival, with many opting for aesthetic treatments to enhance their appearance [1][3]. Group 1: Market Trends - There has been a significant increase in user visits to medical beauty services, with Meituan reporting over a 15% year-on-year growth and nearly a 10% week-on-week increase [3]. - The demand for aesthetic treatments is primarily focused on anti-aging, wrinkle removal, and urgent skin condition improvement, with varying recovery periods influencing consumer choices [3]. - Popular treatments have shifted from longer recovery options like Thermage and Ultherapy to shorter recovery options such as hyaluronic acid injections and photorejuvenation [3]. Group 2: Company Initiatives - Meituan has launched a "Beautiful New Year" campaign, offering a 3000 yuan medical beauty voucher package and a beauty calendar to help users select appropriate treatments based on recovery times [3]. - During the Spring Festival, at least 30% of medical beauty institutions on the Meituan platform will remain open, which is a 5% increase compared to the previous year, providing convenience for users seeking urgent skin treatments [3]. - The company promotes the "Safe Beauty" initiative to ensure compliance and safety in the industry, aiming to verify over 12 million treatment instances by the end of 2025 across 2500 institutions in 140 cities [4].