证券代码：300003 证券简称：乐普医疗 乐普（北京）医疗器械股份有限公司 投资者关系活动记录表 编号：2025-002 | | □特定对象调研 □分析师会议 | | --- | --- | | 投资者关系活动 | □媒体采访 ■业绩说明会 | | | □新闻发布会 □路演活动 | | 类别 | □现场参观 | | | □其他 | | 参与单位名称及 | | | | 家境内外机构共 名参会人员，详见附件明细 93 141 | | 人员姓名 | | | 时间 | 2025 年 8 月 23 日 | | 地点 | 电话会议 | | 上市公司接待人 | 董事长 蒲忠杰 | | | 财务总监 王泳 | | 员姓名 | 董事会秘书 江维娜 | | | 公司介绍： | | | 各位投资者上午好！感谢大家周末参加公司 2025 半年度业绩说明 | | | 会。乐普经过各种产品的集采大周期，过去数年业绩波动较大，在此 | | | 期间公司也进行了组织架构、管理方法和考核思路的调整，目前组织 | | | 再造已基本完成，业绩也逐步企稳。 | | | 公司半年报收入、利润端同比基本持平，经营性净现金流大幅改 | | | 善，同 ...

Core Insights - The medical beauty sector is becoming a strategic focus for major companies, driven by the need for medical professionalism, commercial sustainability, and social responsibility [1][3] - JD.com has entered the medical beauty market with its first self-operated clinic opening in Beijing, indicating a competitive landscape with other giants like Alibaba, Meituan, Douyin, and Tencent already involved [2][4] - The competition is centered around high-value users and high-profit scenarios, making differentiation crucial for success [3] JD.com's Strategy - JD.com has adopted a direct approach by opening self-operated clinics and has partnered with New Oxygen, a leading internet medical beauty platform, to enhance its service offerings [5][6] - The company has established direct supply chain collaborations with top manufacturers, creating a short-chain model that reduces costs by eliminating intermediaries [7] Comparison with Competitors - Meituan, while entering the market earlier, has focused on a consulting and intermediary role rather than direct operation, leveraging its local service platform for traffic [8][9] - Alibaba's strategy mirrors Meituan's, acting as an intermediary while integrating medical beauty with its consumer finance services [9][10] - ByteDance has taken a more aggressive approach by acquiring medical institutions and launching its own medical beauty services, albeit entering the market later than others [10][12] Market Dynamics - The medical beauty industry is characterized by high profit margins, with midstream institutions enjoying gross margins of 40%-55% and downstream margins reaching 60%-80% [14] - The market is projected to grow significantly, with estimates suggesting it could reach 399.8 billion yuan by 2026 and 638.2 billion yuan by 2030, reflecting a compound annual growth rate of 12.4% [14] Challenges and Considerations - Major companies face structural challenges and competition for market share, with user engagement and budget constraints becoming critical issues [13][15] - The medical beauty sector is described as a "walled city," indicating intense competition and the need for companies to establish trust and credibility in a market where mistakes can have severe consequences [18][21] - Building a trust barrier through technology and compliance is essential for companies to succeed in the medical beauty space [21][22]

Core Viewpoint - The trend of cosmetic surgery among minors is increasing, with a notable rise in consultations from younger individuals, including those as young as 11 years old, during the summer vacation period [1][2]. Group 1: Trends in Cosmetic Surgery - There has been a doubling in the appointment volume for cosmetic surgeries at hospitals, with many parents bringing their children for consultations after exams [2]. - The trend of younger individuals seeking cosmetic procedures is becoming more prevalent, with high school students now joining the ranks of those seeking surgery [1]. Group 2: Risks and Concerns - Experts warn that cosmetic surgery for minors poses significant risks due to incomplete development of facial bones, muscles, and soft tissues, which can lead to imbalances in facial proportions [6][10]. - Certain invasive procedures, such as double eyelid surgery and rhinoplasty, are not recommended for individuals under 18 due to the potential for serious complications [8]. - Non-invasive procedures, while seemingly safer, can still have adverse effects on young individuals, as their skeletal development is not yet complete [10]. Group 3: Recommendations for Specific Conditions - Medical professionals suggest that certain facial defects affecting physiological function, such as congenital conditions, should be addressed early in childhood [12][13]. - Concerns regarding the proportionality of ear reconstruction in children as they grow are unfounded, as the cartilage used for such procedures grows with the child [13].

Core Insights - The light medical beauty market in China has surpassed half of the overall medical beauty market, becoming the mainstream beauty method by 2024, with significant contributions from non-invasive and minimally invasive procedures [1][2] Market Overview - Light medical beauty is defined as professional medical beauty projects that fall between surgical procedures and lifestyle beauty, utilizing non-invasive or minimally invasive methods for skin management, contour modification, and anti-aging effects [1] - The rapid growth of the light medical beauty market is attributed to its advantages such as minimal trauma, quick recovery, significant results, and relatively low risks, aligning with modern consumers' dual demands for beauty and quality of life [2] Consumer Trends - The penetration rate of the light medical beauty market is increasing, with 34% of consumers planning to engage in light medical beauty services in the coming year, marking a 36% increase from the previous year [4] - Among the interested consumer group, over one-third are new entrants, injecting fresh growth vitality into the Chinese medical beauty industry [4] Popular Products - Injectable and photothermal products are the main attractions for light medical beauty consumers, with ultrasound-based products (e.g., ultrasound scalpel) rapidly gaining popularity [5] Consumption Behavior - Consumers are increasingly rational in their light medical beauty choices, prioritizing needs-based combinations of projects and products, with over half selecting options based on specific needs [7] - The average planned consumption has increased to 2.4 projects per consumer, reflecting a 14% year-on-year growth [7] Consumer Demographics - The consumer base for light medical beauty exhibits high retention and strong growth, with seasoned consumers making up 35% of the existing market, indicating their essential role in the market [10] - Among the new consumer group, high-end novices represent 38%, characterized by high standards for beauty and a willingness to pay, with a focus on facial anti-aging solutions [10]

Industry Overview - The Chinese medical beauty market is projected to reach 312 billion yuan in 2024, representing a growth of 14.8% compared to 2023 [1] - The demand for medical beauty in China is still on the rise, with a notable increase in male participation in the sector [3][5] Market Trends - The global medical beauty industry shows that the United States leads in the number of procedures, followed by Brazil, Japan, China, and India [3] - Common procedures for women include liposuction, breast augmentation, eyelid surgery, abdominal contouring, and breast lift, while men primarily undergo eyelid surgery and gynecomastia correction [3] Consumer Behavior - Many individuals pursue medical beauty not solely for aesthetics but also for self-confidence enhancement [6] - There is a growing trend among younger generations to invest time in beauty routines, raising questions about the motivations behind such practices [6][12] Psychological Aspects - The aging process is a natural phenomenon, and while medical beauty can delay visible signs of aging, it cannot prevent them [7] - The perception of beauty and self-worth is increasingly influenced by societal standards and media portrayals, leading to a complex relationship between self-esteem and appearance [6][12] Aesthetic Diversity - There has been a shift from a homogenized beauty standard, often referred to as "internet celebrity face," to a more diverse representation of beauty in media and entertainment [9] - The industry is moving towards emphasizing individual features rather than conforming to a singular aesthetic [9] Private Aesthetic Procedures - Private aesthetic procedures, particularly in the genital area, are gaining attention, with a focus on addressing both medical and cosmetic needs [14][15] - There is a need for better education and destigmatization surrounding these procedures, as many women may have legitimate health concerns that require attention [15][16]

Core Viewpoint - The beauty and cosmetic surgery market in China is rapidly expanding, with an estimated market size of nearly 300 billion yuan in 2024 [1]. Regulatory Developments - The National Healthcare Security Administration (NHSA) has issued a guideline to standardize pricing for commonly used cosmetic surgery services, addressing the prevalent issue of price discrepancies in the booming market [2][4]. - The guideline does not alter the market-based pricing management but aims to unify project names and standardize pricing behaviors among medical institutions [4]. Pricing Structure - Medical institutions can set their own prices for cosmetic surgery services, leading to significant price variations. The new guideline categorizes established procedures under unified names and standardizes abstract pricing projects [4][6]. - The guideline allows for the inclusion of popular treatments under specific categories, such as "ultrasound treatment" and "radiofrequency treatment," to enhance clarity in pricing [6]. Customization and Innovation - The guideline reflects the diverse and personalized needs of patients, allowing for detailed categorization of common procedures, such as lip enhancement [8]. - Medical institutions are permitted to establish additional charges for new technologies and equipment, subject to local healthcare department approval [8]. New Pricing Projects - The guideline introduces new pricing projects for "reduction of scarring through cosmetic suturing" and "surgical incision beautification," encouraging medical professionals to minimize scarring from the outset [9][11]. - A new charge for "revision surgery" has been established, recognizing the increased complexity and difficulty of follow-up procedures compared to initial surgeries [12][14].

Core Viewpoint - The "light medical beauty" market in China is booming, driven by consumer demand, but it is also plagued by issues such as false advertising, price fraud, and illegal operations, which harm consumers economically, health-wise, and psychologically [1][2]. Group 1: Market Overview - The Chinese medical beauty market is expected to exceed 500 billion yuan in 2024, with "light medical beauty" being the main driving force [2]. - "Light medical beauty" refers to non-invasive procedures like injections and light therapy that offer significant results with lower risks compared to traditional surgeries [2]. Group 2: Industry Issues - Price gouging is prevalent, with some medical beauty institutions charging exorbitant fees for services, such as thousands of yuan for procedures that can be found for a few hundred yuan elsewhere [3]. - Many institutions rely on misleading advertising, exaggerating results and fabricating success stories to attract customers, leading to unrealistic expectations [3][4]. - There is a high incidence of accidents and malpractice in the industry, with unqualified operations and substandard products being common, which not only results in financial loss for consumers but also disrupts market order and damages the industry's reputation [4].