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美团团购约会热订榜
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美团团购“热订榜”数据洞察:90后热衷七夕餐厅“提前订” 上海、北京、杭州订座量全国TOP3
Group 1 - The core point of the articles highlights the significant increase in restaurant reservations for the Qixi Festival, with over 10,000 restaurants offering advance booking services through Meituan, and a 48% week-on-week growth in the number of restaurants offering Qixi group purchases [1] - As the Qixi Festival approaches, there is a surge in demand for restaurant bookings, with a 240% week-on-week increase in searches for "Qixi restaurants" and a 52% year-on-year increase in advance reservations for the festival [1][3] - Meituan has launched a "Date Hot Booking" feature to assist consumers in decision-making, which includes a dynamic ranking of popular restaurants based on customer reviews and booking data [3] Group 2 - The top ten cities for Qixi restaurant bookings this year include Shanghai, Beijing, Hangzhou, Shenzhen, Guangzhou, Chengdu, Nanjing, Changsha, Xi'an, and Suzhou, with cities like Shenzhen and Chengdu seeing booking volume increase by over 100% [4] - Preferences for seating vary by city, with Shanghai, Guangzhou, Shenzhen, and Hangzhou favoring window or scenic seats, while Beijing and Chengdu prioritize privacy [4] - The 90s generation shows a tendency for planning and ritual, with 48% expected to book their Qixi restaurant more than seven days in advance [4] Group 3 - In response to strong demand, many restaurant operators are enhancing their online operations and collaborating with platforms like Meituan to boost dining experiences and improve service efficiency [5] - The focus on diverse dining experiences is evident, with a rise in popularity for Western cuisine, Japanese food, and local specialty dishes, as well as immersive dining experiences [4][5]