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美团团购“热订榜”数据洞察:90后热衷七夕餐厅“提前订” 上海、北京、杭州订座量全国TOP3
Zheng Quan Shi Bao Wang· 2025-08-20 10:30
Group 1 - The core point of the articles highlights the significant increase in restaurant reservations for the Qixi Festival, with over 10,000 restaurants offering advance booking services through Meituan, and a 48% week-on-week growth in the number of restaurants offering Qixi group purchases [1] - As the Qixi Festival approaches, there is a surge in demand for restaurant bookings, with a 240% week-on-week increase in searches for "Qixi restaurants" and a 52% year-on-year increase in advance reservations for the festival [1][3] - Meituan has launched a "Date Hot Booking" feature to assist consumers in decision-making, which includes a dynamic ranking of popular restaurants based on customer reviews and booking data [3] Group 2 - The top ten cities for Qixi restaurant bookings this year include Shanghai, Beijing, Hangzhou, Shenzhen, Guangzhou, Chengdu, Nanjing, Changsha, Xi'an, and Suzhou, with cities like Shenzhen and Chengdu seeing booking volume increase by over 100% [4] - Preferences for seating vary by city, with Shanghai, Guangzhou, Shenzhen, and Hangzhou favoring window or scenic seats, while Beijing and Chengdu prioritize privacy [4] - The 90s generation shows a tendency for planning and ritual, with 48% expected to book their Qixi restaurant more than seven days in advance [4] Group 3 - In response to strong demand, many restaurant operators are enhancing their online operations and collaborating with platforms like Meituan to boost dining experiences and improve service efficiency [5] - The focus on diverse dining experiences is evident, with a rise in popularity for Western cuisine, Japanese food, and local specialty dishes, as well as immersive dining experiences [4][5]
七夕餐饮堂食预订热度或迎新高,长沙餐厅订座量全国前十
Chang Sha Wan Bao· 2025-08-20 02:45
Core Insights - Meituan's data indicates a significant increase in restaurant reservations for the upcoming Qixi Festival, with Changsha ranking among the top ten cities in China for restaurant bookings [1] - Over 10,000 date restaurants have offered advance booking services through Meituan, with a 48% week-on-week increase in participating stores [1] - The search volume for Qixi restaurant reservations surged by 240% week-on-week, and the booking volume for the festival is expected to rise by 52% compared to the previous year [1] Group 1 - The launch of the "Date Hot Booking" feature by Meituan aims to facilitate restaurant reservations, tracking restaurant reputation and booking status dynamically [1][2] - Popular cities for Qixi restaurant bookings include Shanghai, Beijing, Hangzhou, Shenzhen, Guangzhou, Chengdu, Nanjing, Changsha, Xi'an, and Suzhou [1] - The trend shows a preference for Western and Japanese restaurants with a romantic atmosphere, as well as local specialties and immersive dining experiences among young consumers [1] Group 2 - Restaurant operators are collaborating with online platforms like Meituan and Dazhongdianping to enhance dining experiences and boost consumption [2] - The integration of advance booking and group purchase tools is helping restaurants improve efficiency and service quality, leading to increased orders and positive customer feedback [2]