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酒茶香 | 看美团京东如何用“温度”与“速度”重构“心零售”
Sou Hu Cai Jing· 2025-04-27 03:48
Group 1 - The core competition between Meituan and JD.com is not just about the food delivery market share, but rather about dominating the "instant retail" sector, which integrates local commercial resources to meet immediate consumer needs [3] - Instant retail is characterized by high efficiency and convenience, covering a wide range of products including food, beverages, fresh produce, and daily necessities, and is becoming a mainstream consumption channel as traditional e-commerce declines [3] - The public's response to Liu Qiangdong personally delivering food reflects a desire for companies to show warmth and care for their employees, which can enhance consumer trust [3][6] Group 2 - The current economic environment is challenging for the physical economy, while the rise of e-commerce and live streaming has provided new avenues for consumer spending [6] - Brands that genuinely care about their customers can establish deeper relationships, which is essential for long-term business success [6] - The competition between JD.com and Meituan highlights the importance of ensuring the welfare of service personnel, emphasizing a fair competitive landscape that benefits consumers [6]