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发力“心零售” 盒马启动“合盒共生”成长计划打造商品力共创共同体
Cai Jing Wang· 2025-11-24 08:50
11月24日,盒马宣布启动"合盒共生"合作伙伴成长计划。预计在3年内,扶植10个年销售规模超过10亿 元的合作伙伴,并助力100家供应商,3年内实现销售额增长3倍。盒马将向商品合作伙伴开放共享全渠 道的用户洞察能力、供应链基建以及AI决策平台,与合作伙伴一起围绕"健康、便捷、悦己"共创商品, 服务于人们对美好生活的追求。 严筱磊表示,十年的"新零售"积累,让盒马逐步建成以用户为中心的商品研发能力、高效稳定的供应链 能力,以及智能决策的科技应用能力,这将是盒马与合作伙伴向"心零售"进发的基础保障。 盒马一直坚持推动建设新型零供关系,强调通过创造价值实现共赢共生,而不是简单的"你生产,我卖 货"关系。随着盒马的稳步发展,一大批优秀的合作伙伴也成长起来。 维果清是国内最早做HPP果蔬汁品牌之一,通过与盒马共享上游生鲜基地,以及盒马的全程冷链的物流 体系,让原本只能出现在五星级酒店的HPP果蔬汁通过盒马出现在消费者的身边,并成为果汁行业的新 星。维果清的销售规模也突破亿元,新投建的安徽工厂也将于12月正式投产。 成都元气则是一家专门生产三明治的企业,在与盒马合作的8年里,成都元气从一家只在成都有一家工 厂的区域性供应 ...
盒马超盒算NB开放加盟 费用5万元每年
11月24日,盒马旗下平价社区超市超盒算NB官网上线了加盟通道,这也是其首次对外开放加盟。 21世纪经济报道记者 易佳颖 同日,盒马还宣布启动"合盒共生"合作伙伴成长计划。预计在3年内,扶植10个年销售规模超过10亿元 的合作伙伴,并助力100家供应商,3年内实现销售额增长3倍。 盒马CEO严筱磊表示,盒马启动供应商成长体系,是为了发展出一批理念相同、能力互补的供应商伙 伴,构建创造长期价值的命运共同体,发力"心零售",让技术创新更好地服务于用户。 值得一提的是,超盒算NB以1500多个高频刚需的大单品覆盖用户需求,其中占比近60%是自有品牌商 品。一家三明治供应商成都元气方面介绍道,通过与盒马合作,年均增长率超过100%。今年,其又投 建了两座新工厂,与盒马合作开发健康三明治新品。 根据官网介绍,超盒算NB第一批开放加盟的城市为上海、杭州、嘉兴和湖州四个城市,品牌加盟费为5 万元每年(不含门店的装修、设备和保证金等费用)。在加盟选址的要求上,需要大型居住社区或者成 熟商圈,面积在500-650平方米左右;加盟商需要自行选址,品牌方协助把关。 在去年明确了以盒马鲜生、超盒算NB为主的"双轮驱动"战略后,盒马今 ...
盒马启动合作伙伴成长计划 将扶植10个年销售额超10亿元的合作伙伴
Ge Long Hui· 2025-11-24 06:41
维果清是国内最早做HPP果蔬汁品牌之一,通过与盒马共享上游生鲜基地,以及盒马的全程冷链的物流 体系,让原本只能出现在五星级酒店的HPP果蔬汁通过盒马出现在消费者的身边,并成为果汁行业的新 星。维果清的销售规模也突破亿元,新投建的安徽工厂也将于12月正式投产。 盒马今日宣布启动"合盒共生"合作伙伴成长计划。预计在3年内,扶植10个年销售规模超过10亿元的合 作伙伴,并助力100家供应商,3年内实现销售额增长3倍。盒马将向商品合作伙伴开放共享全渠道的用 户洞察能力、供应链基建以及AI决策平台,与合作伙伴一起围绕"健康、便捷、悦己"共创商品,服务于 人们对美好生活的追求。 盒马CEO严筱磊表示,2015年盒马用技术和模式创新进入零售市场,十年间与合作伙伴们一起推动零售 市场"人货场"的重构。盒马启动供应商成长体系,是为了发展出一批理念相同、能力互补的供应商伙 伴,构建创造长期价值的命运共同体,发力"心零售",让技术创新更好地服务于用户。 盒马拥有全渠道、多场景的用户洞察体系,能够基于消费者的反馈来指导商品研发,HPP果蔬汁系列、 草莓盒子蛋糕等广受欢迎的商品都是在用户洞察和反馈的基础上反复优化打造成功的。盒马已经引 ...
盒马继续狂奔:今年再开100家门店,用强商品力赢得消费市场
Cai Jing Wang· 2025-08-09 13:01
Group 1 - Hema plans to open nearly 100 new stores within the fiscal year, expanding into over 50 new cities, which will bring the total number of Hema Fresh stores to over 500 [1][2] - Hema has refuted rumors of store closures, stating that only 10 exploratory X member stores were closed, accounting for less than 2% of total stores [1][2] - Since the appointment of CEO Yan Xiaolei, Hema has focused on its core businesses, Hema Fresh and Hema NB, achieving significant growth with a projected GMV of over 75 billion yuan for the fiscal year 2025 [2] Group 2 - Hema has integrated its membership system with 88VIP, allowing all 88VIP members to receive a 90-day free Hema X membership, resulting in a doubling of membership numbers shortly after the launch [3] - Over the past decade, Hema has built a robust supply chain, establishing 8 supply chain centers and over 300 direct sourcing bases, making it one of the top three retail chains in China [4] - Hema has focused on product innovation, launching successful products like HPP juice, which has seen significant sales growth, and expanding its HPP product line with new offerings [4][5]
酒茶香 | 看美团京东如何用“温度”与“速度”重构“心零售”
Sou Hu Cai Jing· 2025-04-27 03:48
Group 1 - The core competition between Meituan and JD.com is not just about the food delivery market share, but rather about dominating the "instant retail" sector, which integrates local commercial resources to meet immediate consumer needs [3] - Instant retail is characterized by high efficiency and convenience, covering a wide range of products including food, beverages, fresh produce, and daily necessities, and is becoming a mainstream consumption channel as traditional e-commerce declines [3] - The public's response to Liu Qiangdong personally delivering food reflects a desire for companies to show warmth and care for their employees, which can enhance consumer trust [3][6] Group 2 - The current economic environment is challenging for the physical economy, while the rise of e-commerce and live streaming has provided new avenues for consumer spending [6] - Brands that genuinely care about their customers can establish deeper relationships, which is essential for long-term business success [6] - The competition between JD.com and Meituan highlights the importance of ensuring the welfare of service personnel, emphasizing a fair competitive landscape that benefits consumers [6]