Core Insights - Hema has launched the "Co-creation and Symbiosis" partner growth plan, aiming to support 10 partners with annual sales exceeding 1 billion yuan and assist 100 suppliers to triple their sales in three years [1] - The initiative focuses on leveraging Hema's user insights, supply chain infrastructure, and AI decision-making platform to co-create products that cater to consumer demands for a better life [1] Group 1 - Hema's CEO emphasized the importance of technology and model innovation in reshaping the retail market over the past decade, aiming to build a community of suppliers that share similar values and complementary capabilities [2] - The company has established a three-tiered supply chain network, enabling rapid nationwide coverage of products [1][2] - Hema's user-centric product development and efficient supply chain capabilities are foundational for advancing towards "heart retail" [2] Group 2 - Successful partnerships have emerged, such as with Weigaoqing, which has transformed HPP juice availability through Hema's cold chain logistics, achieving sales exceeding 100 million yuan [2] - Chengdu Yuanqi has grown from a regional supplier to a national enterprise with seven factories, maintaining an annual growth rate of over 100% through collaboration with Hema [2] - Hema has expanded rapidly, with nearly 500 Hema Fresh stores and over 350 Super Hema stores nationwide [2] Group 3 - Hema has upgraded its "Cloud Sharing" brand, providing a new online shopping channel for consumers outside its service areas, achieving near nationwide coverage [3]

Core Insights - Hema's budget community supermarket, Super Box NB, has launched its franchise program, marking its first external franchise opportunity [1] - The initial cities for franchise openings include Shanghai, Hangzhou, Jiaxing, and Huzhou, with an annual franchise fee of 50,000 yuan, excluding store renovation, equipment, and deposit costs [1] - Hema has adopted a "dual-wheel drive" strategy focusing on Hema Fresh and Super Box NB, achieving rapid expansion with nearly 500 Hema Fresh stores and over 350 Super Box NB stores nationwide [1] Franchise Details - Franchise locations must be in large residential communities or established business districts, with store sizes ranging from 500 to 650 square meters [1] - Franchisees are responsible for site selection, while the brand provides oversight [1] Partnership Growth Plan - Hema has initiated the "Co-Box Coexistence" partner growth plan, aiming to support 10 partners with annual sales exceeding 1 billion yuan and assist 100 suppliers to triple their sales in three years [1] - Hema's CEO emphasizes the importance of developing a group of like-minded suppliers to create long-term value and enhance user service through technological innovation [1] Product Offering - Super Box NB covers user needs with over 1,500 high-frequency essential items, with nearly 60% being private label products [2] - A sandwich supplier, Chengdu Yuanqi, reported an annual growth rate exceeding 100% through collaboration with Hema, leading to the establishment of two new factories for developing healthy sandwich products [2]

Core Insights - Hema has launched the "Co-creation and Symbiosis" partner growth plan, aiming to support 10 partners to achieve annual sales exceeding 1 billion yuan and assist 100 suppliers to triple their sales within three years [1] - The initiative focuses on creating products around the themes of "health, convenience, and self-satisfaction" to meet consumer demands for a better life [1] - Hema's CEO emphasized the importance of building a long-term value-creating community with partners through shared values and complementary capabilities [2] Company Strategy - Hema has established a user-centered product development capability, an efficient and stable supply chain, and intelligent decision-making technology as foundational elements for advancing towards "heart retail" [2] - The company aims to foster a new type of supplier relationship that emphasizes value creation and mutual benefit rather than a simple transactional relationship [2] - Hema's rapid expansion includes nearly 500 Hema Fresh stores and over 350 Super Hema stores nationwide [2] Technological Integration - Hema has integrated Alibaba's leading AI model technology to develop exclusive applications for retail, which are applied in product selection, testing, and operations [1] - The company has built a three-tiered supply chain network consisting of national central warehouses, regional hub warehouses, and city warehouses to support rapid nationwide product coverage [1] Brand Development - Hema has upgraded its "Cloud Sharing" brand, providing a new online shopping channel for consumers outside the Hema service areas, achieving near nationwide coverage [3]

Group 1 - Hema plans to open nearly 100 new stores within the fiscal year, expanding into over 50 new cities, which will bring the total number of Hema Fresh stores to over 500 [1][2] - Hema has refuted rumors of store closures, stating that only 10 exploratory X member stores were closed, accounting for less than 2% of total stores [1][2] - Since the appointment of CEO Yan Xiaolei, Hema has focused on its core businesses, Hema Fresh and Hema NB, achieving significant growth with a projected GMV of over 75 billion yuan for the fiscal year 2025 [2] Group 2 - Hema has integrated its membership system with 88VIP, allowing all 88VIP members to receive a 90-day free Hema X membership, resulting in a doubling of membership numbers shortly after the launch [3] - Over the past decade, Hema has built a robust supply chain, establishing 8 supply chain centers and over 300 direct sourcing bases, making it one of the top three retail chains in China [4] - Hema has focused on product innovation, launching successful products like HPP juice, which has seen significant sales growth, and expanding its HPP product line with new offerings [4][5]

Group 1 - The core competition between Meituan and JD.com is not just about the food delivery market share, but rather about dominating the "instant retail" sector, which integrates local commercial resources to meet immediate consumer needs [3] - Instant retail is characterized by high efficiency and convenience, covering a wide range of products including food, beverages, fresh produce, and daily necessities, and is becoming a mainstream consumption channel as traditional e-commerce declines [3] - The public's response to Liu Qiangdong personally delivering food reflects a desire for companies to show warmth and care for their employees, which can enhance consumer trust [3][6] Group 2 - The current economic environment is challenging for the physical economy, while the rise of e-commerce and live streaming has provided new avenues for consumer spending [6] - Brands that genuinely care about their customers can establish deeper relationships, which is essential for long-term business success [6] - The competition between JD.com and Meituan highlights the importance of ensuring the welfare of service personnel, emphasizing a fair competitive landscape that benefits consumers [6]