Core Viewpoint - The new generation of retail investors in the U.S. exhibits a "buy the dip" behavior, actively purchasing during market pullbacks, which has contributed to record highs in the stock market. This trend is attributed to a fundamental change in the investor demographic, characterized by younger investors who lack memories of bear markets and have grown up in a low-interest-rate bull market environment [1][3]. Investor Demographics - The current cohort of young investors has not experienced catastrophic events like the internet bubble burst or the financial crisis, leading them to take on greater risks and hold onto investments during market volatility. Early successes in their investment journeys have reinforced this behavior [5][6]. - Data shows that during the 2022 Federal Reserve interest rate hikes, when the S&P 500 index fell by 19%, many investors chose to stay invested, resulting in a net inflow of $27 billion into U.S. stock mutual funds and ETFs that year [5]. Market Participation - The trend of "buying the dip" is likely to be more enduring than many market veterans realize, as the new generation of investors has primarily experienced a prolonged bull market [3][5]. - Retail investors currently account for about 20% of total options activity, maintaining significant market participation levels [8]. Trading Behavior - The gamification of trading has transformed it into a form of entertainment for many Americans, with discussions about stocks and cryptocurrencies prevalent among friends. This has been facilitated by technological advancements that make trading easier and cheaper [7][8]. - Some brokerage firms are creating a "casino-like" experience in their apps, offering high-risk trading tools such as options and prediction markets [7]. Wealth Accumulation - The S&P 500 index has become a real-time barometer of wealth growth for many Americans, outperforming other asset classes like real estate and bonds [10]. - As of the end of 2024, Fidelity reported a record 537,000 401(k) millionaire accounts, indicating a strong correlation between stock investments and American financial health [11]. - The proportion of stocks in household financial assets surged to 36% in the first quarter, the highest level recorded since the 1950s [11]. Investor Sentiment - Despite the potential for market downturns, the psychological shift among investors may provide an unrecognized buffer against losses. The current bullish sentiment among new investors could act similarly to past short-sellers, buying in when others are selling [11].