美赞臣蓝臻是美赞臣推出的第一款乳铁蛋白+乳脂球膜（MFGM）配方，这一践行"突破，只为更进一步"品牌态度的突破 性配方，引领两大关键营养成分在婴幼儿配方中的应用。其中，乳脂球膜是乳腺细胞分泌的乳黄金精粹，蕴含超过700种活性 营养成分模拟原乳多重功效；乳铁蛋白则是初乳中含量最高的核心免疫功能蛋白，有助抵抗致病微生物的感染。对比过往配 方，美赞臣蓝臻配方有三大进步：进一步锁取原乳核心，进一步诠释原乳结构营养，进一步强化原生自护力。这些更进一步的 突破不仅拥有多达43项科学实证成果，更拥有跨越9年的蓝臻一期和蓝臻二期双盲实验研究证据，这也使"高标准"的蓝臻配方 拥有从短期功效到远期健康效应的科学实证支持。 本报讯 （记者梁傲男）9月15日，美赞臣营养品（中国）有限公司（以下简称"美赞臣"）旗下蓝臻发布全新品牌态度"突 破，只为更进一步"，并牵手知名艺人、美赞臣蓝臻品牌代言人高圆圆诠释追求"高标准"，定义"高标准"的价值主张。 美赞臣蓝臻是高圆圆选择代言的第一个母婴品牌，也是她第一次以妈妈身份分享对"高标准"的理解、追求和选择，携手美 赞臣首个乳铁蛋白+乳脂球膜配方蓝臻诠释"突破，只为更进一步"的价值追求。 美赞臣 ...

Core Viewpoint - Mead Johnson China has launched the fourth phase of the "Love Transmission · Better Start" rural maternal and infant nutrition improvement program in collaboration with the China Children and Teenagers' Fund, aiming to enhance the health of rural children and support rural revitalization through a donation initiative where for every five cans of formula purchased, one can will be donated [1][3][5]. Group 1: Program Details - The upgraded fourth phase of the program started on May 28, allowing consumers to receive a "Love Donation Certificate" for purchasing five cans of Mead Johnson formula, while the company donates one can to rural children [3][5]. - The program has already reached over 420,000 rural maternal and infant families across more than 40 counties and cities in China since its inception in 2021 [6][8]. Group 2: Health and Nutrition Focus - Scientific research indicates that improving maternal and infant nutrition in rural areas can effectively address issues such as anemia in pregnant women and infants, as well as developmental delays in children [5][6]. - The initiative aligns with the broader goal of enhancing the overall quality of the population and is a key component of the rural revitalization strategy [5][6]. Group 3: Brand Engagement and Consumer Connection - Mead Johnson emphasizes the importance of consumer emotional connection, launching a Pokémon-themed product line to resonate with modern parents who value shared growth experiences with their children [10][12]. - The company aims to transform everyday consumer behavior into tangible and quantifiable charitable actions, encouraging broader participation in the initiative [6][14].