Core Insights - Mead Johnson Nutrition (China) Co., Ltd. launched a new brand attitude "Breakthrough, Just for Further Progress" for its Blue Zhen product line, featuring actress Gao Yuanyuan as the brand ambassador [1] - The Blue Zhen product is the first infant formula to incorporate lactoferrin and milk fat globule membrane (MFGM), emphasizing the brand's commitment to high standards and innovation [2][3] Product Innovation - The Blue Zhen formula represents a significant advancement in infant nutrition, utilizing lactoferrin, which is crucial for immune function, and MFGM, which contains over 700 active nutrients [2] - The formula has shown three major improvements: enhanced retention of core nutrients from raw milk, better interpretation of the nutritional structure of raw milk, and strengthened innate self-protection [2] - The Blue Zhen formula is backed by 43 scientific evidence results and over nine years of double-blind experimental research [2] Industry Standards and Recognition - A scientific consensus on MFGM and its ingredients was established by nearly 20 experts, highlighting its benefits for cognitive development and immune enhancement in infants [3] - The Ministry of Industry and Information Technology released industry standards for MFGM, which Mead Johnson participated in developing, promoting the standard application of this innovative ingredient [3] - Mead Johnson holds over 1,080 global patents and has more than 100 scientific research outcomes, with its research cited over 9,200 times in the industry [3]

Core Viewpoint - Mead Johnson China has launched the fourth phase of the "Love Transmission · Better Start" rural maternal and infant nutrition improvement program in collaboration with the China Children and Teenagers' Fund, aiming to enhance the health of rural children and support rural revitalization through a donation initiative where for every five cans of formula purchased, one can will be donated [1][3][5]. Group 1: Program Details - The upgraded fourth phase of the program started on May 28, allowing consumers to receive a "Love Donation Certificate" for purchasing five cans of Mead Johnson formula, while the company donates one can to rural children [3][5]. - The program has already reached over 420,000 rural maternal and infant families across more than 40 counties and cities in China since its inception in 2021 [6][8]. Group 2: Health and Nutrition Focus - Scientific research indicates that improving maternal and infant nutrition in rural areas can effectively address issues such as anemia in pregnant women and infants, as well as developmental delays in children [5][6]. - The initiative aligns with the broader goal of enhancing the overall quality of the population and is a key component of the rural revitalization strategy [5][6]. Group 3: Brand Engagement and Consumer Connection - Mead Johnson emphasizes the importance of consumer emotional connection, launching a Pokémon-themed product line to resonate with modern parents who value shared growth experiences with their children [10][12]. - The company aims to transform everyday consumer behavior into tangible and quantifiable charitable actions, encouraging broader participation in the initiative [6][14].