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“心”小屋+新课堂呵护青少年成长
Xin Lang Cai Jing· 2026-01-11 00:40
本报讯(记者陈蕾)1月10日,"阳光·心语小屋"正式入驻南宁市青少年活动中心明秀总部,"就做这Young的家长"青年家长课堂也同步开课。从温馨专业 的"心灵驿站"到系统科学的家长课堂,二者相辅相成,共同构筑青少年心理健康与家庭成长的温馨家园。 "阳光·心语小屋"集冥想放松、亲子互动、专业咨询等功能于一体,内设多功能室、能量跃动站、亲子连心角等7个特色区域,致力于帮助家庭应对日常亲子 关系中的小困扰。通过将心理关怀转化为可触可感的实体服务,小屋不仅为青少年及家长提供一处安全、私密、专业的"心灵驿站",还在社会支持与家庭需 求之间架起一座稳固的桥梁。 据介绍,"阳光·心语小屋"将作为常设服务空间,与青年家长课堂系列课程形成有机联动,促进心理学理论与科学育儿实践相结合,持续为青少年及其家庭 提供安全、温馨的成长支持。在此基础上,南宁市青少年活动中心还将持续深化教联体建设,通过资源共享与优势互补,推动校外优质教育资源与校内教育 体系有效衔接,从而为青少年及其家庭提供更深入、更全面的专业服务,进一步营造全社会共同关注青少年心理健康的良好氛围。 具有舒缓情绪功能的果壳摇铃吸引家长和孩子们关注。 本报记者宋延康 摄 家长体 ...
营销费用率超36% 爷爷的农场能否借上市跨越新消费品牌盈利陷阱?
Zhi Tong Cai Jing· 2026-01-09 11:37
在全球婴童消费品市场精细化、健康化转型浪潮中,一家以"有机"与"零辅食"双标签破局的品牌正加速叩响资本市场大门。1月6日,爷爷的农场国际控股有 限公司(简称:爷爷的农场)正式向港交所递交上市申请,由招银国际担任独家保荐人。 这一结构性变化源于公司明确的品类扩张战略。公司SKU总数从158个快速增至269个,其中新拓展的家庭食品品类(SKU达74个)正成为新的增长点。此举旨 在突破婴童市场的年龄天花板,向全家庭消费场景渗透,以寻求更广阔的市场空间。 | | | 截至12月31日止年度 | | | | 截至9月30日止九1 | | | --- | --- | --- | --- | --- | --- | --- | --- | | | 2023年 | | 2024年 | | 2024年 | | | | | 人民幣千元 | % | 人民幣千元 | % | 人民幣千元 | % | 人民 | | | | | | | | (未經審計) | | | 收入 | 622,389 | 100.0 | 875,349 | 100.0 | 633,188 | 100.0 | 77 | | 销售成本 | (277,261) | (4 ...
民生样本 年度记录丨孩子的“社交预科班” 父母的“育儿加油站”
Yang Guang Wang· 2025-12-24 05:01
央广网北京12月24日消息(总台记者任梦岩 周洪 宁婉婷)据中央广播电视总台中国之声《新闻纵横》报道,时光流转,岁月更迭,我们即将挥别2025 年。这一年的卷轴里,有时代浪潮的澎湃,也有个体生活的温热;有不期而遇的惊喜,也有蓄力生长的坚持。 2025年末的时光渡口,"十四五"规划圆满收官的号角与民生温度交织共鸣。这五年的民生答卷,藏在千家万户的日常里,也写在时代发展的年轮中。民 生硕果绘就了温暖底色,我们带着这份沉甸甸的收获,继续向更美好的生活迈进。 年终岁尾,中国之声推出大型记录报道《民生样本 年度记录》,精心选择10个地点,10个领域,从不同角度呈现生活的日新月异。本期推出:《孩子 的"社交预科班",父母的"育儿加油站"》 蒋家巷宝宝屋(总台中国之声记者任梦岩 摄) 早上9点,孩子们或坐着婴儿车,或拉着家长的手,来到上海市静安区蒋家巷宝宝屋,小小的房间一下子热闹起来,第一场"圆圈互动"在老师的带领下 开始。 老师:宝宝们早上好!请坐,小手准备好了吗?我的小手要来拍拍拍啦! 大孩子在上楼梯(总台中国之声记者任梦岩 摄) 蒋家巷宝宝屋由小区居民楼一层的一套两室一厅改建而成,一间游戏室,一间阅读室,客厅还有个宝 ...
聚“成长合伙人” 筑“教育生态圈”
Xin Lang Cai Jing· 2025-12-21 20:41
□ 中国妇女报全媒体记者 姚建 (来源:中国妇女报) 转自:中国妇女报 "有的初中生家长说孩子到了青春期,自己不知道该怎么跟孩子沟通。有的小学生家长不知道该注重培 养孩子哪些方面的好习惯……"芝罘区妇联将收集到的需求转化为切实可行的对策,2024年5月,第一 期"罘爸罘妈共成长"训练营正式启动。 芝罘区妇联还联合12个街道共同打造"罘爸罘妈慧成长"社区成长驿站,依托芝罘区163个社区家长学校 等阵地,第一批开设30个"成长驿站"试点,以"社区点单、妇联派单、讲师接单"的服务模式,将家庭教 育"精品课程"配送至社区,同时推出线上免费视频课程,方便有需求的父母随时随地"听课"。 截至目前,"罘爸罘妈共成长"训练营已累计培养"结业"骨干学员216名,"罘爸罘妈慧成长"社区成长驿 站配送精品课程380余场,惠及家庭2万多个。 从"课堂"到实践,让家庭成为社会和谐的"种子" 在芝罘区法院,一场特别的"法庭辩论"正在举行,现场的"审判长""律师"以及"检察官"都是十几岁的学 生,孩子们通过角色扮演,沉浸式体验庭审现场,"零距离"接受法治教育。 □ 王丹青 "想得到一份工作要经过刻苦学习和考试,要想做好'爸爸妈妈',也得学 ...
快来“探营”!杭州市婴幼儿照护服务实训基地12月9日起开放
Hang Zhou Ri Bao· 2025-12-09 02:31
1.45分钟养育照护小组活动实景教学 托育园样板间 杭州"医育结合"健康促进模式 婴幼儿成长驿站 营养膳食厨房 "宝宝10个月大,以前在绘本互动时,我总强迫他把故事看完,结果孩子没兴趣,我也烦躁、焦 虑;现在我学会了用挠痒痒和实物互动来提升宝宝的兴趣。"在杭州市婴幼儿照护服务实训基地的婴幼 儿成长驿站里,一堂45分钟的养育照护小组活动,让新手妈妈王植恍然大悟。 玩具如何按月龄分类?辅食怎么做才能让宝宝喜欢?亲子互动有哪些技巧?这些新手爸妈与托育机 构工作者最需要"充电"的育儿知识,如今有了新的获取途径。 作为2025年杭州市民日最具品质体验点、杭州市新时代文明实践点,12月9日,位于上城区惠兴路2 号杭州市妇女儿童健康服务中心三楼、面积1400余平方米的杭州市婴幼儿照护服务实训基地正式开放。 自今年3月试运行以来,这个集"技能培训、家庭服务、行业赋能"于一体的科学育儿阵地,为托育从业 人员、在校学生及婴幼儿家庭,提供了方便可及的养育照护方案与解决专业技术难题的"金钥匙"。 手把手提升小月龄宝宝语言能力 "你们听听是谁来做客了呀?喵喵喵,我们一起和小猫打个招呼,小猫你好。"上午9点半,在实训 基地的婴幼儿成长驿 ...
2025年中国婴童个护市场洞察报告-易观分析
Sou Hu Cai Jing· 2025-11-19 06:19
Market Overview - The Chinese baby and child personal care market is expanding steadily at a rate higher than the overall maternal and infant market, driven by the scientific parenting needs of young parents, transitioning from basic functionality to scenario-based and personalized products [1][17]. - The market size is projected to reach 36.5 billion yuan in 2024, with a year-on-year growth of 8.3%, and is expected to approach 40 billion yuan by 2025, maintaining an average annual growth rate of 6.8% from 2025 to 2028 [1][17]. Consumer Demographics and Behavior - The primary consumers are parents born in the 1990s and 2000s, with over 90% being from the 90s generation and nearly 60% from the 00s generation, and more than 40% holding a bachelor's degree or higher [2][29]. - Consumers prioritize ingredient safety (61%), reasonable pricing (42%), and user reputation (37%), with distinct needs based on age groups: 0-3 years focus on safety and emotional needs, 3-6 years emphasize autonomy and fun experiences, 6-12 years seek professional personal care, and those over 12 focus on special needs during adolescence [2][31]. Market Structure and Trends - The bathing category holds the largest market share at 44%, followed by basic care (19.4%) and feeding tools (18.9%). Although special care and oral hygiene categories have lower shares, they are growing significantly, becoming new growth points in the market [1][22][19]. - The market is experiencing challenges with product homogeneity, as many brands focus on basic labels like "no additives" and "gentle," making it difficult to establish brand differentiation [2][30]. New Customer Insights - New customers are primarily parents under 25 years old from second-tier cities or below, with a high reliance on digital channels such as short videos and live streaming platforms [3]. - The decision-making process is characterized by a dual focus on "professionalism and experience," with brand awareness concentrated during pregnancy and early infancy, and a limited number of brands considered for purchase [3][29]. Growth Opportunities and Marketing Strategies - Opportunities for growth include the expansion of scenario-based demands driven by refined parenting, and digital channels facilitating precise targeting of new customer groups [3]. - Marketing strategies should focus on leveraging maternal and infant vertical platforms for targeted traffic, innovating products based on age and stage, and utilizing multi-channel strategies to reduce customer acquisition costs [3].
聚焦亚太市场,德国儿童营养品牌inne亮相Vitafoods Asia,引领科学育儿趋势
Jiang Nan Shi Bao· 2025-10-09 02:34
Core Insights - The Vitafoods Asia 2025 event successfully gathered over 650 exhibitors and 13,000 professional visitors from 38 countries, focusing on "natural nutrition, functional innovation, and sustainable development" [1] Group 1: Market Trends - The children's nutrition market in the Asia-Pacific region is rapidly growing due to the evolving family structures and consumption upgrades, with parents demanding higher safety and effectiveness in nutritional supplements [2] - Inne's product range addresses key areas such as bone development, vision protection, brain development, and immune support, aligning with the nutritional needs of families in the region [2] Group 2: Product Highlights - Inne's calcium series products, particularly the liquid calcium for children under 6 and the bamboo calcium for adolescents, have garnered attention for their innovative formulations and clinical research backing [2] - The eye care products, including the Blue Light Shield gummies and Vision Stick, are designed for different age groups and have shown positive effects on children's retinal health and axial growth [2] Group 3: Market Reception - The product experience area at the event received positive feedback, with attendees expressing interest in Inne's liquid calcium due to its convenience and high absorption rate [3] - Several distributors from Southeast Asia showed keen interest in Inne's products, highlighting the unique appeal of the jelly-like probiotic and the effective liquid calcium formulation [3][4] Group 4: Research and Development - Inne has established a global R&D system with five centers in Germany, China, the USA, and Italy, and has formed the Inne Nutrition and Health Research Institute to focus on cutting-edge research in children's nutrition [5] - The company aims to optimize product formulations based on the growth characteristics and dietary habits of children in the Asia-Pacific region, collaborating with local institutions for clinical research [6]
拯救低生育率的“王炸”就要来了?
虎嗅APP· 2025-09-15 09:49
Core Viewpoint - The article discusses the recent hype around the concept of "pregnancy robots" and the subsequent clarification from the founder of Kaiva Robotics, emphasizing that the company is not involved in developing such technology, but rather focuses on humanoid robots [2][3][6]. Group 1: Pregnancy Robots - The initial announcement of a "pregnancy robot" sparked widespread discussion, with some viewing it as a solution to low birth rates and others expressing concerns about ethical implications [2][6]. - Zhang Qifeng, the founder of Kaiva Robotics, clarified that the company is only working on humanoid robot models and has no involvement in pregnancy-related technology [3][4]. - The concept of pregnancy robots is deemed unlikely in the near future due to unresolved scientific and technical challenges, despite historical predictions suggesting that artificial wombs could become commonplace by 2074 [9][12]. Group 2: AI and Childcare - The article highlights the growing market for AI and robotic solutions in childcare, addressing the challenges young parents face in balancing work and child-rearing responsibilities [15][16]. - Various smart products, such as AI baby monitors and interactive robots, are being developed to assist parents in monitoring and caring for their infants [17][19]. - The market for smart baby monitoring devices is projected to reach $2.84 billion globally, with significant growth expected in China’s educational robotics market [18][19]. Group 3: Challenges and Concerns - Despite the potential benefits of AI in childcare, there are concerns about over-reliance on technology, which may lead to reduced parental involvement and potential psychological issues for children [23][25]. - The article emphasizes that while technology can assist in parenting, it cannot replace the essential role of parental presence and engagement in a child's development [24][26].
联合医疗机构创新尿裤,Babycare:不惜成本,不打价格战
Core Insights - Babycare is addressing the common issue of diaper rash, known as "red butt," by establishing a "Pee Pee Research Center" in collaboration with Shanghai United Family Hospital to innovate and upgrade diaper products from a medical perspective [1][2] - The company emphasizes the importance of scientific parenting through a closed-loop system of "observation-prevention-intervention" to enhance infant skin health [3] Group 1: Product Innovation and Research - Babycare has been innovating in the diaper sector by focusing on six technical dimensions, including breathability and softness, and has collaborated with international material giants like Henkel and 3M to integrate cutting-edge material technologies into their products [2][3] - The company has implemented stringent quality control measures, including over 560 physical and chemical indicators for raw materials and more than 100 performance tests for finished products, ensuring product stability and safety [3] Group 2: Market Dynamics and Policy Impact - Recent favorable policies in the maternal and infant industry, such as childcare subsidies and free preschool education, are expected to stimulate consumption and lower family rearing costs, benefiting companies like Babycare [4][5] - Babycare is actively responding to these policies by launching price subsidy campaigns for diapers and other products, aiming to enhance its market position amid increasing competition [5] Group 3: Competitive Strategy and Market Expansion - Babycare is committed to avoiding price wars by focusing on high-quality product development, regardless of market pressures, and has established a multi-channel distribution strategy that includes online and offline platforms [6] - The company is also expanding internationally, with a presence in over 8,000 stores in Japan and plans to further penetrate the Middle Eastern market [6]
因爱而生传承120年 用爱成就更好开始 美赞臣中国联合中国儿基会发起第四期乡村母婴营养改善计划
Cai Jing Wang· 2025-05-28 04:46
Core Viewpoint - Mead Johnson China has launched the fourth phase of the "Love Transmission · Better Start" rural maternal and infant nutrition improvement program in collaboration with the China Children and Teenagers' Fund, aiming to enhance the health of rural children and support rural revitalization through a donation initiative where for every five cans of formula purchased, one can will be donated [1][3][5]. Group 1: Program Details - The upgraded fourth phase of the program started on May 28, allowing consumers to receive a "Love Donation Certificate" for purchasing five cans of Mead Johnson formula, while the company donates one can to rural children [3][5]. - The program has already reached over 420,000 rural maternal and infant families across more than 40 counties and cities in China since its inception in 2021 [6][8]. Group 2: Health and Nutrition Focus - Scientific research indicates that improving maternal and infant nutrition in rural areas can effectively address issues such as anemia in pregnant women and infants, as well as developmental delays in children [5][6]. - The initiative aligns with the broader goal of enhancing the overall quality of the population and is a key component of the rural revitalization strategy [5][6]. Group 3: Brand Engagement and Consumer Connection - Mead Johnson emphasizes the importance of consumer emotional connection, launching a Pokémon-themed product line to resonate with modern parents who value shared growth experiences with their children [10][12]. - The company aims to transform everyday consumer behavior into tangible and quantifiable charitable actions, encouraging broader participation in the initiative [6][14].