Core Viewpoint - The rise of "pain gold" products, which are gold jewelry items linked to popular IPs from the two-dimensional culture, is gaining popularity among young consumers, despite a general decline in gold jewelry consumption [1][2][3] Group 1: Market Trends - "Pain gold" products are becoming standard offerings in gold jewelry stores, featuring various IP-themed items prominently displayed to attract consumers [1] - The pricing strategy for "pain gold" differs from traditional gold jewelry, often adopting a fixed price model, with prices significantly higher than regular gold items, sometimes reaching 2 to 3 times the normal gold price [2] - Despite a 26% year-on-year decline in overall gold jewelry consumption, "pain gold" has seen strong sales, with notable collaborations generating substantial revenue, such as over 1.5 billion yuan for the "Black Myth: Wukong" series [2][3] Group 2: Consumer Behavior - Young consumers are shifting their focus from the investment value of jewelry to emotional value, seeking unique and trendy items that can be showcased on social media [3] - The primary demographic for "pain gold" consists of Generation Z consumers who are drawn to personalized products and are willing to spend on their favorite IPs [3]