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暑期文旅市场持续升温:出入境客流显著增长 文旅消费活力迸发
Yang Shi Wang· 2025-08-16 03:22
Group 1 - The domestic cultural and tourism market in China is experiencing significant growth during the summer, with an average of 129,000 inbound and outbound passengers per day at Shanghai ports since July 1, representing a year-on-year increase of over 14% [1] - The Nanjing Road pedestrian street in Shanghai has seen a surge in foot traffic due to a series of anime-themed events, with the Madame Tussauds wax museum transforming into a fantastical space, resulting in a nearly 30% increase in visitor numbers compared to last year [3] - Over 20 million domestic and international tourists visited the Yuyuan Garden in Shanghai in the first half of the year, with July alone attracting over 4.5 million visitors, and sales of co-branded products with traditional brands and domestic animation IPs expected to reach around 40 million yuan [4] Group 2 - The "cooling economy" has become a popular trend this summer, with a temporary water park set up at the Bund in Shanghai, offering various water activities, and a large indoor snow park in Lingang featuring a Peking Opera-themed skiing show, attracting over 250,000 visitors, with a significant increase in foreign tourists [6]