Group 1 - The tourism industry is introducing new "easy" experiences in scenic areas to enhance visitor comfort during the summer heat, such as automatic escalators and misting systems [1][5] - The popularity of "easy" activities, like the "easy" bungee jump and "light" rafting, has led to increased visitor numbers, with some attractions seeing daily attendance exceeding 1,000 [3][5] - Non-ticket revenue for scenic spots has significantly increased, with the share rising from below 20% to over 50% due to the introduction of new experiences [5] Group 2 - Nighttime tourism activities are gaining traction, with various themed events attracting more visitors and extending their stay, such as the immersive film-themed events in Zhengzhou [5][6] - The overall ticket bookings for nighttime outings have increased by 20% compared to last year, indicating a growing preference for evening entertainment [6] - The integration of sports into tourism, such as indoor skiing and football events, is becoming a new trend, with significant increases in visitor numbers and hotel occupancy rates [7][9] Group 3 - The indoor snow sports sector is thriving, with a reported 300% increase in foreign visitors, particularly from Japan and South Korea, during the summer [8] - The introduction of promotional offers linked to local sports events has boosted tourism, with some areas reporting a 60% increase in visitor numbers during match weekends [9] - The hospitality sector is benefiting from this trend, with hotel occupancy rates rising significantly during sports events, indicating a strong correlation between sports and tourism [9]

央视网消息：今年暑期，国内文旅市场不断升温，边检数据显示，自7月1日暑运启动以来，上海口岸日均出入境人员数量达 12.9万人次，较去年同期增长超14%，源源不断的境外客流也为上海的文旅消费带来了新的增量。 总台央视记者 金荷淼：而在上海南京路步行街，这个夏天也刮起了一阵二次元风暴，一系列首发、首秀、首展活动陆续上 演，也为南京路商圈客流带来新的增量。新世界城以装置艺术重塑动漫宇宙，构建起声画交织的沉浸式场域；杜莎夫人蜡像馆则 化身充满奇幻色彩的异次元空间，游客们可以在"三体"世界解码时空的奥秘，截至目前，馆内暑期客流同比去年提升了近30%。 总台央视记者 金荷淼：这里是上海豫园，也是境内外游客来上海必打卡的一站，客流数据显示，今年上半年有超过2000万人 次的境内外游客到访这里，进入暑期以来，豫园还推出了夏日奇幻夜的特色活动，仅7月单月客流超过450万人次，与此同时，一 系列老字号与国漫IP的联名产品销售火热，相关产品销售额预计将达到4000万元左右。 "清凉经济"也是这个夏天的热门打开方式，7月以来，上海外滩搬来了一座暑期限定的水上乐园，带领市民游客开启玩水模 式，打水仗、荡秋千、爬索道，每个角落都藏着意想 ...