Group 1 - The tourism industry is introducing new "easy" experiences in scenic areas to enhance visitor comfort during the summer heat, such as automatic escalators and misting systems [1][5] - The popularity of "easy" activities, like the "easy" bungee jump and "light" rafting, has led to increased visitor numbers, with some attractions seeing daily attendance exceeding 1,000 [3][5] - Non-ticket revenue for scenic spots has significantly increased, with the share rising from below 20% to over 50% due to the introduction of new experiences [5] Group 2 - Nighttime tourism activities are gaining traction, with various themed events attracting more visitors and extending their stay, such as the immersive film-themed events in Zhengzhou [5][6] - The overall ticket bookings for nighttime outings have increased by 20% compared to last year, indicating a growing preference for evening entertainment [6] - The integration of sports into tourism, such as indoor skiing and football events, is becoming a new trend, with significant increases in visitor numbers and hotel occupancy rates [7][9] Group 3 - The indoor snow sports sector is thriving, with a reported 300% increase in foreign visitors, particularly from Japan and South Korea, during the summer [8] - The introduction of promotional offers linked to local sports events has boosted tourism, with some areas reporting a 60% increase in visitor numbers during match weekends [9] - The hospitality sector is benefiting from this trend, with hotel occupancy rates rising significantly during sports events, indicating a strong correlation between sports and tourism [9]

Group 1 - The domestic cultural and tourism market in China is experiencing significant growth during the summer, with an average of 129,000 inbound and outbound passengers per day at Shanghai ports since July 1, representing a year-on-year increase of over 14% [1] - The Nanjing Road pedestrian street in Shanghai has seen a surge in foot traffic due to a series of anime-themed events, with the Madame Tussauds wax museum transforming into a fantastical space, resulting in a nearly 30% increase in visitor numbers compared to last year [3] - Over 20 million domestic and international tourists visited the Yuyuan Garden in Shanghai in the first half of the year, with July alone attracting over 4.5 million visitors, and sales of co-branded products with traditional brands and domestic animation IPs expected to reach around 40 million yuan [4] Group 2 - The "cooling economy" has become a popular trend this summer, with a temporary water park set up at the Bund in Shanghai, offering various water activities, and a large indoor snow park in Lingang featuring a Peking Opera-themed skiing show, attracting over 250,000 visitors, with a significant increase in foreign tourists [6]