Core Viewpoint - Shandong Province is actively enhancing its integrated medical and elderly care services to meet the growing health and wellness needs of its aging population, aiming to establish a comprehensive service system that is accessible and efficient [1][2]. Group 1: Development of Integrated Medical and Elderly Care Services - Shandong is constructing a service system that is urban-rural inclusive, appropriately scaled, functionally rational, and continuously integrated, focusing on improving service capabilities and levels [1]. - The province has selected 16 counties for a high-quality development innovation project in integrated medical and elderly care, providing each with 10 million yuan to encourage innovative support systems and service models [1][2]. - There are currently 1,125 integrated medical and elderly care institutions in Shandong, with a total of 330,000 beds available [2]. Group 2: Expansion of Medical Resources - The province is accelerating the establishment of elderly care hospitals, rehabilitation hospitals, and nursing homes, encouraging public medical institutions to add geriatric departments [2]. - 96.5% of secondary and higher public hospitals have established geriatric departments, and 96% of counties have at least one palliative care unit [2]. - Shandong is promoting the "two-institution integration" model, where medical institutions and elderly care facilities collaborate, resulting in over 5,000 service agreements between them [2]. Group 3: Focus on Cognitive Health - A comprehensive screening and follow-up model for dementia has been established, involving community health service centers and county-level medical institutions for initial screening and diagnosis [3]. - Approximately 60% of residents aged 65 and above in key counties have undergone cognitive function screening, indicating a proactive approach to managing cognitive health among the elderly [3].

Core Viewpoint - The forum held on September 9, 2025, focused on deepening the reform of elderly care services and exploring comprehensive solutions for elderly care in Beijing, showcasing the achievements of the city's elderly care system reform [1] Demand Insights - Elderly food demand rate is 89.5%, indicating a strong focus on health and nutrition among the elderly population [3] - Elderly education demand rate is 84.5%, with health, arts, and social education being the most sought-after areas [3] - Elderly health service demand rate is 75.8%, primarily centered on health check-ups and chronic disease management [3] - Institutional elderly care demand rate is 75.7%, reflecting a rigid need for institutional care among the disabled and semi-disabled elderly, with community-based medical and nursing care institutions being more favored [3] - Elderly tourism demand rate is 64.8%, with a preference for slower-paced, longer-duration travel experiences [3] - Home care demand rate is 47.4%, lower than expected due to the majority of respondents being healthy elderly individuals and the varying quality of existing home services [3] - Demand for elderly financial products is at 45.7%, indicating a lack of understanding and appealing products in the market [3] Spending Behavior - Monthly spending on elderly food averages 1,033 yuan, exceeding the national average by 16.8 percentage points, suggesting a willingness to invest in health and nutrition [4] - Over 60% of elderly individuals prefer low-cost education options, and nearly 80% expect to spend no more than 6,000 yuan monthly on institutional care, highlighting price sensitivity [4] - 72.3% of elderly individuals prefer to spend less than 5,000 yuan on tourism, indicating a need for affordable travel products [5] Factors Influencing Demand - Key factors influencing elderly food demand include health and nutrition (68.9%) and food safety (68.5%) [5] - For elderly education, convenience of class location (56.2%) and course content richness (52.2%) are significant [5] - In institutional care, medical conditions (78.3%) and living environment (69.4%) are crucial [5] - For elderly tourism, climate suitability (73.0%) and accessibility (53.8%) are important [5] - Home care services are influenced by service quality (76.7%) and service price (54.3%) [5] - Financial products are affected by safety (66.3%) and policy subsidies (55.1%) [5] Recommendations for Silver Economy - Increase social security measures to encourage elderly consumption [6] - Create a safe and trustworthy consumption environment for the elderly [6] - Improve the supply of elderly care services to enhance willingness to consume [6] - Focus on research and development in the silver economy's niche markets to enhance enjoyment of consumption [6] Sector-Specific Suggestions - Elderly food: Focus on food safety and nutrition to promote healthy eating habits [6] - Elderly health: Emphasize affordable pricing and safety certification to improve service accessibility [6] - Elderly education: Utilize community settings and online platforms to offer diverse and regularly updated courses [6] - Institutional care: Prioritize community-based, integrated medical and nursing care facilities [6] - Elderly tourism: Develop destinations that are climate-friendly, accessible, and affordable [6] - Home care services: Strengthen industry regulation and quality control to meet elderly needs for reliable and affordable services [6] - Elderly financial products: Launch stable products and provide financial risk warnings and education [6]