老年教育课程
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建设老年人“15分钟学习圈”
Xin Lang Cai Jing· 2025-12-23 22:12
Core Insights - Sichuan aims to enhance its elderly education system during the "14th Five-Year Plan" period, targeting a 20% participation rate among the elderly in learning activities by 2026 [1][2] Group 1: Development Goals - The province will focus on three main objectives: expanding participation, improving quality, and increasing efficiency in elderly education [1] - A comprehensive coordination mechanism will be established, involving various departments such as the elderly affairs, civil affairs, and finance to address cross-departmental challenges [1] Group 2: Curriculum and Resources - The curriculum will be developed around high-frequency scenarios such as health care, smart living, cultural leisure, and financial fraud prevention, creating a "basic general + specialized + practical skills" course system [1] - Initiatives like "experts as teachers" and "smart assistance for the elderly" will be implemented to recruit qualified instructors, including retired teachers and industry experts [1] Group 3: Current Status - Since the beginning of the "14th Five-Year Plan," Sichuan has established a five-level elderly education system, with 1,919 institutions and a teaching staff of 10,100 [2] - The number of participants in elderly education activities has reached 1.8279 million, with the enrollment rate for elderly individuals exceeding the national average [2]
“一体双翼”绘就银龄幸福图景
Xin Lang Cai Jing· 2025-12-21 01:09
Core Insights - The article highlights the development of Ma'anshan Senior University, emphasizing its dual focus on hardware improvement and cultural construction to enhance the quality of elderly education [1][2]. Group 1: Infrastructure and Facilities - Ma'anshan Senior University has established a well-equipped campus with functional classrooms, two tennis courts, and four gateball courts, along with a reading room designed for elderly needs [2]. - The university has expanded since its establishment in 1986, now comprising three campuses and 18 teaching points, accommodating approximately 25,000 students annually [2]. - A new campus is set to open in 2026, which will be the first comprehensive elderly care complex in the province, capable of serving nearly 20,000 students simultaneously [2]. Group 2: Educational Programs and Curriculum - The university focuses on building a strong cultural foundation through various activities and courses, including psychology, drone photography, and traditional Chinese cooking [3]. - It has developed a range of specialized courses and has created high-quality teaching materials, such as textbooks on social dance and classical poetry for seniors [3]. - The introduction of short-term classes and small group teaching aims to meet the specific needs of elderly learners, transitioning from traditional entertainment-focused education to empowerment-oriented learning [3]. Group 3: Recognition and Achievements - The university has received multiple national awards, including being named a "National Demonstration Senior University" and a "National Advanced Senior University" [4]. - In 2024, it was recognized as one of the first "National Standard Demonstration Schools for Senior Universities" [4].
银发经济新趋势白皮书发布:精神文化需求加速升温,产业升级迎来关键窗口
Cai Fu Zai Xian· 2025-11-29 07:59
二是专业服务能力有待完善。老年教育资源有限,新型文化研学、心理陪伴、数字素养提升等新兴服务 仍在探索阶段。超过半数受访者对当地精神文化服务评价为"中等",反映整体供给水平仍需提升。 三是数字应用渗透度不高。调研显示,中老年群体对AI等新技术产品的使用仍处于较低水平,适老化 设计、使用体验和学习支持均有提升空间。 11月28日,在第十一届中国国际老龄产业博览会上,《银发经济新趋势:中老年人精神文化需求与产业 发展白皮书》(以下简称"白皮书")正式发布。该白皮书由中国传媒大学银发经济研究院(筹)与梨花教育 共同编撰,基于规模化样本调研,对我国"新中老年人"群体的精神文化需求特征、市场供给状况及产业 发展趋势进行了系统分析。 银发经济进入"精神文化需求扩张期" 随着国家《关于发展银发经济增进老年人福祉的意见》等政策相继出台,银发经济已经从传统养老服务 延伸至"为老""备老"全链条,精神文化需求成为新的增长动力。白皮书显示,以20世纪60—70年代出生 人群为代表的"新中老年人"正逐渐成为精神文化消费的重要力量。 调研结果显示,该群体普遍受教育程度较高,对新技术、新内容的接受度较好,精神文化活动在其生活 中的重要性持 ...
常州多措并举构建老年友好型社会,银发浪潮涌动发展新动能
Yang Zi Wan Bao Wang· 2025-10-27 09:55
Group 1 - The core viewpoint of the articles highlights the increasing aging population in Changzhou, with the elderly population expected to reach 1.2947 million by the end of 2024, accounting for 24.04% of the total resident population, indicating a deepening aging trend [1][2] - Changzhou is implementing policies to enhance elderly care, including raising the basic pension for urban and rural residents to 490 yuan per month and distributing approximately 110 million yuan in respect funds to benefit many elderly individuals [1][2] - The city has established a comprehensive elderly care service network, with over 22,000 beds available in 109 elderly care institutions, and 95% of these are operated by social forces, alongside community-based services covering over 150,000 elderly individuals [1][2] Group 2 - The health service system for the elderly is being optimized, with 122 elderly-friendly medical institutions established and a "zero waiting" policy for seniors over 80 years old, benefiting 312,000 individuals [2] - Changzhou is fostering the silver economy by developing new industries such as rehabilitation aids and smart elderly care, with 7 products selected for national promotion [2] - The city has also focused on cultural and educational activities for the elderly, achieving a 32% participation rate in community education programs and providing over one million training sessions through "smart elderly assistance" initiatives [2][3]
北京市银发经济消费需求调查报告,一图带您了解——
Sou Hu Cai Jing· 2025-09-15 11:56
Core Viewpoint - The forum held on September 9, 2025, focused on deepening the reform of elderly care services and exploring comprehensive solutions for elderly care in Beijing, showcasing the achievements of the city's elderly care system reform [1] Demand Insights - Elderly food demand rate is 89.5%, indicating a strong focus on health and nutrition among the elderly population [3] - Elderly education demand rate is 84.5%, with health, arts, and social education being the most sought-after areas [3] - Elderly health service demand rate is 75.8%, primarily centered on health check-ups and chronic disease management [3] - Institutional elderly care demand rate is 75.7%, reflecting a rigid need for institutional care among the disabled and semi-disabled elderly, with community-based medical and nursing care institutions being more favored [3] - Elderly tourism demand rate is 64.8%, with a preference for slower-paced, longer-duration travel experiences [3] - Home care demand rate is 47.4%, lower than expected due to the majority of respondents being healthy elderly individuals and the varying quality of existing home services [3] - Demand for elderly financial products is at 45.7%, indicating a lack of understanding and appealing products in the market [3] Spending Behavior - Monthly spending on elderly food averages 1,033 yuan, exceeding the national average by 16.8 percentage points, suggesting a willingness to invest in health and nutrition [4] - Over 60% of elderly individuals prefer low-cost education options, and nearly 80% expect to spend no more than 6,000 yuan monthly on institutional care, highlighting price sensitivity [4] - 72.3% of elderly individuals prefer to spend less than 5,000 yuan on tourism, indicating a need for affordable travel products [5] Factors Influencing Demand - Key factors influencing elderly food demand include health and nutrition (68.9%) and food safety (68.5%) [5] - For elderly education, convenience of class location (56.2%) and course content richness (52.2%) are significant [5] - In institutional care, medical conditions (78.3%) and living environment (69.4%) are crucial [5] - For elderly tourism, climate suitability (73.0%) and accessibility (53.8%) are important [5] - Home care services are influenced by service quality (76.7%) and service price (54.3%) [5] - Financial products are affected by safety (66.3%) and policy subsidies (55.1%) [5] Recommendations for Silver Economy - Increase social security measures to encourage elderly consumption [6] - Create a safe and trustworthy consumption environment for the elderly [6] - Improve the supply of elderly care services to enhance willingness to consume [6] - Focus on research and development in the silver economy's niche markets to enhance enjoyment of consumption [6] Sector-Specific Suggestions - Elderly food: Focus on food safety and nutrition to promote healthy eating habits [6] - Elderly health: Emphasize affordable pricing and safety certification to improve service accessibility [6] - Elderly education: Utilize community settings and online platforms to offer diverse and regularly updated courses [6] - Institutional care: Prioritize community-based, integrated medical and nursing care facilities [6] - Elderly tourism: Develop destinations that are climate-friendly, accessible, and affordable [6] - Home care services: Strengthen industry regulation and quality control to meet elderly needs for reliable and affordable services [6] - Elderly financial products: Launch stable products and provide financial risk warnings and education [6]
2025可选消费行业消费洞察: 银发经济的黄金时代
Sou Hu Cai Jing· 2025-09-01 08:01
Core Insights - The silver economy in China is entering a golden era, with 280 million people supporting a market worth 7 trillion yuan, shifting from "survival" to "self-enjoyment" consumption [1][19][30] - By 2034, the population aged 60 and above is expected to exceed 400 million, indicating a 46% increase over the next decade [1][31] - The average per capita consumption in the silver economy is approximately 26,000 yuan, projected to grow to 12.3 trillion yuan by 2028, with an annual growth rate of 11.6% from 2024 to 2028 [1][19] Demographic Changes - The population aged 60 and above accounted for about 22% of the total population in 2023, making it the fourth largest "country" if considered separately [1][31] - The new generation of silver consumers, particularly those aged 50-59, are characterized by higher education and wealth accumulation, leading to a shift in consumption patterns towards quality and self-indulgence [2][22] Consumption Trends - The demand from the silver population is evolving from basic needs to quality and experience-oriented products, including beauty and healthcare [2][28] - There is a significant increase in the acceptance of smart products among the elderly, with 84.1% expressing willingness to use such technologies [2][4] - The silver economy is witnessing a transformation in spending habits, with nearly two-thirds of expenditures directed towards personal and spousal needs [4][24] Supply-Side Innovations - Investment in the elderly care industry has surged, with funding increasing from 350 million yuan in 2019 to 6.4 billion yuan in 2023, and the number of related enterprises growing from 27,000 to 78,000 [3][28] - Innovations in products and services tailored for the elderly are on the rise, including AI-assisted healthcare systems and smart home devices [3][28] Market Dynamics - The silver economy is experiencing a shift in the "people, goods, and venues" model, with a notable increase in online shopping penetration among the elderly, reaching 77% in 2023 [4][19] - The rural elderly population is showing a faster growth rate in consumption compared to urban counterparts, indicating a narrowing gap in spending levels [4][24] Comparative Insights - Japan's experience in developing its silver economy offers valuable lessons, with successful models in wellness, entertainment, and senior-friendly retail environments [5][19] - The Japanese market has effectively catered to the elderly through tailored services and products, highlighting the potential for similar strategies in China [5][19] Future Outlook - The silver economy is expected to evolve from a cost burden of social security to a new engine of consumption upgrade, driven by technological advancements and changing consumer preferences [6][19] - The market is projected to reach 30 trillion yuan by 2035, accounting for 10% of GDP, as the silver population continues to grow and their consumption power increases [19][28]
银发经济,把尚德机构从夕阳行业拉了回来
2 1 Shi Ji Jing Ji Bao Dao· 2025-08-15 08:23
Core Viewpoint - The recent financial report from Shangde Education indicates a significant turnaround in performance, with revenue and net profit exceeding expectations, marking the first revenue growth after 13 consecutive quarters of decline [1][4]. Financial Performance - Shangde Education reported revenue of 539 million RMB, a year-on-year increase of 9.5%, surpassing the previous quarter's forecast of 520 million RMB [1]. - The net profit for the quarter was 127 million RMB, reflecting a 54% year-on-year growth [1]. - The company's stock price rose by 7.9% following the earnings report, with an overall increase of over 78% year-to-date [1]. Business Transformation - The company has shifted its focus from traditional self-examination training, which has seen a decline in demand, to non-academic education, with non-academic revenue now accounting for 78% of total revenue [6][8]. - The transition involved significant cost-cutting measures, including layoffs, and a strategic focus on achieving net profit before increasing revenue [4][5]. - The introduction of AI technology in various operational areas has contributed to cost reduction and efficiency improvements, such as a 30% increase in the number of students handled per sales staff and an eightfold increase in grading speed for teachers [5]. Market Dynamics - The demand for elderly education is increasing, with a notable gap between supply and demand in the market, as evidenced by the limited number of educational institutions catering to the growing elderly population [6][7][8]. - Shangde Education has adapted its operational model to better serve elderly learners, incorporating both online and offline teaching methods and focusing on emotional companionship alongside educational content [6][8]. - The average price of elderly education courses has reached several thousand RMB, indicating a willingness to pay among older adults, although the company is still refining its course offerings and operational strategies [8].