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读懂养老需求 撬动银发“经济圈”
Xiao Fei Ri Bao Wang· 2025-08-28 02:41
Core Insights - The silver economy is evolving beyond traditional concepts of elderly care, encompassing diverse consumer scenarios such as health management, entertainment, and smart products [1][4] - There is a significant gap in service standards and market regulations within the silver economy, leading to mismatches between products and the actual needs of elderly consumers [1][4] Market Growth - According to the latest data from the State Taxation Administration, the number of entities engaged in the production of silver products is expected to grow by 14.1% year-on-year by mid-2025 [1] - Revenue from the manufacturing of elderly fitness equipment, rehabilitation aids, and nutritional health products has increased by 14.7%, 12.1%, and 6.9% year-on-year, respectively, surpassing the average growth rates of the manufacturing industry by 9.5, 6.9, and 1.7 percentage points [1] Consumer Challenges - Many elderly consumers find smart wearable devices cumbersome, with issues such as inconvenient charging and lack of usability leading to low adoption rates [2][4] - Elderly travel groups often provide generic itineraries that do not cater to the varying physical capabilities of participants, resulting in dissatisfaction among travelers [2][4] Need for Adaptation - Experts emphasize that the silver economy must transition from merely providing "elderly care" to enhancing the "enjoyment of aging" [4][5] - True adaptation for elderly consumers involves rethinking technology and services from their perspective, ensuring ease of use and integration into their daily lives [5] Government and Industry Initiatives - The government is increasing support for the silver economy, with initiatives such as the "Silver Travel" train service and upgrades to public transportation to better accommodate elderly passengers [6] - There is a call for greater involvement of elderly individuals in the development of products and services, suggesting a shift from user interviews to collaborative creation [6] Future Opportunities - The silver economy presents opportunities to address higher-level needs of elderly individuals, such as social engagement, skill training, and mental health services [8] - The potential for mixed services combining AI companionship with human therapists could lead to significant market growth in the mental health sector for the elderly [6][8]